Brian Hutton Email & Phone Number

-Cultivated strategic client relationships as a trusted advisor, focusing on understanding business needs and delivering value-added solutions.-Led streamlined data analysis and interpretation initiatives, independently conducting complex analyses to generate actionable insights.-Generated scalable insights and reports by implementing advanced analytics techniques and automation to enhance productivity.-Mentored and supported junior team members, providing guidance and training to facilitate their professional development.-Exceptional interpersonal and communication skills, adept at building and maintaining long-term client relationships at all organizational levels.-Expert-level analytical capabilities, proficient in data interpretation and deriving actionable insights from complex datasets.-Strategic vision and problem-solving prowess, demonstrated by driving significant business outcomes through client-centric recommendations.-Extensive experience in building and managing strategic client relationships, consistently delivering value and driving satisfaction and loyalty.-Deep-seated customer-centric mindset, with a focus on understanding and exceeding client needs to deliver exceptional value-added solutions.

Greater Los Angeles Area

Maintained key relationships as primary day-to-day contact for clients (automotive, financial services, tech, quick-service restaurant, and pharmaceutical categories) as part of Ad Optimization/Copy Testing client leadership team. Led and managed custom quantitative research projects from design through analysis, utilizing story-based insights to create tailored deliverables while presenting to stakeholders.- Coordinated project phases collaborating with executive, creative, data, and programming teams.- Leveraged neuroscience capabilities (facial coding, intuitive associations) to help identify the most polarizing elements of the creative for actionable recommendations for advertising prior to airing.- Co-authored reporting for a multi-faceted, international campaign that was the highest revenue driving project for the company in five years. Successfully navigated the condensed, urgent timeline while receiving flawless client feedback across all metrics.- Worked with the pricing team to budget jobs in line with historical pricing while managing hours across all departments to ensure job profitability and maintaining forecasted revenue. - Trained and collaborated with the program leadership team as part of revised roles and responsibilities as part of the organization’s new ways of working.- Created Statements of Work (SOW)s and administered Purchase Orders (PO)s and invoices to ensure projects remained on track for necessitated timelines.

Los Angeles, Ca

Continued to serve as primary audience researcher for all iHeartMedia national sales, programming, and affiliate teams on the West Coast. Executed custom brand lift studies from inception to completion, managing client relationships while partnering with multiple external research suppliers around cross-company campaigns (terrestrial/streaming radio, digital, concerts, on-site).- Delivered custom audience insights and client profiles for accounts totaling more than $100M in revenue annually, including clients in the automotive, financial services, retail, and media categories.- Administered custom advertising effectiveness studies to prove campaigns and sponsorships positively drove client KPIs in order to retain and grow both new and established clients.- Provided long-term programming audience trend analysis for programming and executive teams to maximize revenue through client sales opportunities and grow program station affiliations.

Sherman Oaks, Ca

Served as Research Lead for Los Angeles advertising sales and affiliate relations departments, providing key metrics and audience insights for nationally syndicated personalities, networks, and digital assets.- Analyzed audience growth trends for more than 100 programs and services in order to assess each program’s effectiveness within a given market while growing affiliations nationally.- Utilized media mix modeling and digital analytics as part of competitive analysis to position the company’s unique strengths utilizing the large reach available through national radio assets.- Lead research partner on the largest account in the company, averaging $20-30M annually. Partnered with sales rep to develop optimized media plans through a mix of qualitative demographics harmonized with detailed market and national audience breakdowns.

Sherman Oaks, Ca

Delivered quantitative and qualitative audience research insights for a diverse portfolio of cross-genre, nationally syndicated radio programs to acquire new business, retain clients, and increase revenue on existing accounts.- Created custom presentations and regularly maintained a library of research sales materials for the national sales team to utilize as part of their regular sales pitches.- Assisted in creating post-flight airtime logs, provided station lists to trafficking, maintained audience totals, and worked across departments to implement operational process improvements.

Assisted in Dr. Alan Albarran’s Media Management course, designed to give undergraduates a comprehensive study of managing media companies.- Graded papers, presented substitute lectures, co-coordinated with guest speakers and helped students on a one-on-one basis.

Supported education, research and professional development projects at the Center for Spanish Language Media, housed in the RTVF department at the University of North Texas.- Co-authored two cross-cultural research projects focusing on mobile phones and social media, two State of Spanish Language Media reports and an Arbitron report on the history of Spanish-language radio.

Denton, Tx

- Maintained Excel databases and updated costs for hundreds of manufacturing and assembly operations.- Reorganized work flow for manufacturing equipment and assembly areas while coordinating the implementation and execution of these projects. - Created visual aids for assembly operations; assisted in “green” initiatives and OSHA safety projects.

Master Of Arts (M.A.), Radio Television And Film

Magna cum laude Emphasis: Media Economics, Marketing, Programming Thesis: The Role of Online and Mobile Content in Major League Baseball’s.

Bachelor Of Arts (B.A.), Radio Television And Film

Activities and Societies: Cum laude Minor: Business