Daniel Im Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Clients: Disney, Hulu, NBCUniveral, Dow Jones, Microsoft, Paramount, Yahoo, The Weather Channel, Bloomberg, Vice Media, Canadian Broadcasting Corporation, Rogers, Meredith• Troubleshooting: Serve as first-line defense of investigations, compile findings, and engage with Engineering team till satisfied resolution• Product Usage: Understand client’s usage/challenge of Moat measurement solutions and provide impact analysis when applicable• Feature Activation: Uncover/identify measurement metrics/ ad formats in need per both business and client’s need for growth opportunities• Global Migration: Assist in conceptualizing and strategize migration process with Product and liaison between Program, Integration, and Engineering team• Product Enhancement: Equip GTM team with latest Product developments, trainings, and communications to drive for product adoption• Cross- Functional Communication: Provide easy-to-read and detailed communication of issues and QA results to non-technical/technical stakeholders• Operational Improvement: Confluence playbook documentation, streamline process with offshore team to increase efficiency-Won "Delivery Excellence of the Quarter" Award in FY22-Contributed in a Premium account retention effort by collaborating with the Sales and Client Success teams to identify the client’s existing challenges, define opportunities, and anticipate future needs, resulting in a 2-year contract renewal and $108k/year to $335k/year upsell and grew the partnership by adding in video measurement and access to log level data-Technical lead of the Oracle-Moat task force for the NBCU 2022 Winter Olympics Opening Ceremony coverage, and TAM involvement was recognized for driving impact with a 32% YoY increase and 2-year committed partnership

San Francisco

• Strategically managed multiple enterprise accounts across multiple industry verticals [advertisers, agencies, ad networks, DSPs, publishers] by providing tactical solutions and technical support• Proficient with images, Video, Mobile, HTML5, JS, VAST, VPAID, XML, iFrame, 3rd party macro tags, 1st party site serve tags • Investigated campaign set up and ad tagging issues that affect tracking, implementation, or reporting with Nielsen-proprietary reporting tools and platforms• Led kick-off-calls with clients taking them through Nielsen products, tools and offerings [Digital Ad Ratings, Digital Brand Effect, Mobile, Brand Effect, Multi-Touch Attribution, Nielsen Catalina Solutions, and Sales Effect] • Troubleshoot test pages to confirm JavaScript pixel is firing and investigate creative issues utilizing web debugging and proxy tools: Firebug, Charles, Google Developer• Executed SQL queries in Jupyter Notebooks to pull ad hoc query reports for the team• Maintained ongoing communication with cross-functional teams including Sales, Account Management, and Engineering to ensure campaign objectives and goals are metAccomplishments• Designated as Subject Matter Expert (SME) to serve as the organizational ambassador for the Multi-Touch Attribution (MTA) solution, providing expertise to grow client relationships in the long term• Oversaw initiatives to make the step-by-step processes for MTA easier for TAMs to walkthrough – created and documented materials for best practices from MTA pre-launch testing, custom implementation solutions, to MTA campaign setup • Over 500 successful campaign launches across Nielsen product offerings and performed over 1000 weekly quality assurance checks and optimization throughout campaign lifecycle• Saved a $750,000 account by identifying gaps in existing QA processes and provided white-glove support to retain the client

San Francisco

• Responsible for processing tag requests issued by agency clients; after analysis, coordinated requests via Salesforce for implementation• Completed work within appropriate SLA/deadline on a daily basis: setting up distribution reports, campaign set up, compiling internal campaign trackers, entering in delivery #’s etc• Ensured the quality of services and solutions, including quality resolution of all support requests, and troubleshooting of all reporting, ad-serving or data issues.• Contributed to the planning, implementation and optimization of digital campaigns across multiple brands, including Disney, Hulu, Nordstrom Rack, Lionsgate, Dignity Health, Hyundai, and many others• Strategically managed and maintained strong relationships with agency clients and their publisher/partner/DSP relationships by providing tactical solutions across multiple industry verticals • Managed client business processes including creating and distributing reporting, distributing remediation, submitting tag requests (Javascript, VAST, MRAID, DFA/DCM) and following up with clients on delivery discrepancies• Monitored and reported campaign performance to ensure delivery of agreed-upon KPIs• Effectively communicated DoubleVerify’s unique value proposition, technology, and partnerships as it relates to growth of current and prospective client accounts, as well as providing up-selling opportunities

Sunnyvale, Ca

• Conducted SEO analysis and detailed keyword research, providing recommendations to marry keyword decisions to information architecture• SEO analysis included: title tags, meta/heading tag copy, image alt tags, synonymous terms in body copy, outbound links to social media profiles, keyword targeting, render speed, CTA, SERP examination• Employed tools such as Moz search toolbar, Webmaster Tools, Adwords Keyword Planner for providing actionable insights• Leveraged Facebook for webinar campaign, curating and generating content resulting in increase of audience reach to 443.5%• Modeled email campaigns to prospective clients and engaged thousands via ESP eg. MailChimp, Mailerlite• Generated lead list of 1000+ startups, companies, and students based on market research

Pleasanton, Ca

· Managed price club promotions; ran SQL reports in Safeway’s ERP System, exported data to Excel, and analyzed data to determine units to price in SSIMS (Safeway Single Image Solution)· Provided input for 2000+ promotions in SSIMS every day and resolved support requests via Marketing Support Center· Applied promo tags and retails in AdPlan and CMS (Coupon Management System)· Worked closely with the Marketing team in auditing and proofing ad vehicles to promote growth and revenue for Safeway and ensure pricing accuracy

San Jose

· Oversaw creation of marketing collateral that increased monthly revenue by over 180% and grew orders three-fold· Created marketing content of fashion merchandise to increase traffic to sites that contributed to a 225% increase in sales · Optimized e-commerce retention strategy by personalizing 50+ e-mails a day to targeted customers and drove call-to-action· Managed inventory and order fulfillment, curating 100+ quantity of listings, printing labels, packaging ordered products, and shipping items· Led creative strategies for customer experience and engaged market influencers via social media: Youtube, Instagram, Twitter, and Tumblr

Greater Los Angeles Area

· Conducted research on human reasoning, learning, decision making, and problem solving with the focus on the role of analogy in thinking· Recruited and oversaw research participants and streamlined processes for improving test method protocol· Administered instructions to participants and facilitated experimental tasks · Performed scrupulous data collection and analysis of results via Excel spreadsheet· Expertly managed databases ie. Qualtrics· Built data analysis questionnaires for web-based experiment using analogies