Brian Jacobs is a Founder at Crater Lake Company. He possess expertise in market research, advertising, online advertising, publishing, media research and 45 more skills. Colleagues describe him as "I first met Brian in the mid 70’s, at a time when I was responsible for ensuring that the sales platform and sales presentations for the media for which I worked - initially TV and then Radio - were sound. 
Back then the field of Audience Research was seen as rather boring, and those of us who liked to argue about the numbers were seen as pedantic, getting in the way of what the TV or Radio Salesperson wanted to put across. 
Brian's role in the Ad Agencies for which he worked was… Show more" and "Brian has one of the sharpest minds in the industry, and is one of the best networkers too. His experience is second to none. Great to work with and for."