Christopher Peske Email & Phone Number

Peekskill, NY, US

• Brand Manager for a boutique startup online business producing quality bath and skincare products. Responsible for product/corporate development and marketing communication strategy including social media, web.
• Develop and drive company vision stimulating growth in existing customer base while expanding presence to additional outlets increasing revenue by +30% in 2010 and +24% in 2011 - Establish spa and wholesale account.
• Spearheaded the procurement of PR agency and facilitate ongoing initiatives resulting in 20+ placements in consumer and trade magazines since April ‘10 with over $300K of free ad value in addition to 25+ high-profile.
• Advise new product development from inception to packaging/labeling through launch by identifying market trends and opportunities - Create/update materials to support launch including product descriptions, fact sheets.
• Manage sourcing of supplies, product pricing and conduct ongoing business analysis to drive company performance - Perform thorough COGS and ROI analyses leading to more efficient pricing strategies and profitability.

• New Business DevelopmentHand-picked by department head to join New Business Development team to spearhead new account acquisition initiatives in government, retail, sports and packaged goods categories.
• Galvanized organizational resources and collaborated with senior management, Creatives and consultants on numerous high-profile new business initiatives
• Conducted initial in-depth market & competitor analyses for several large successful new business accounts resulting in:- Acquisition of a national discount retailer account and professional sports league- Played.
• Member of beta test teams for corporate digital and paperless initiatives; recommendation identified deficiencies and influenced revised approach
• Organized and promoted participation in a number of community service opportunities while at Grey

• Allergan, Inc. – BOTOX Cosmetic
• Primary Client and Partner Agency contact including Digital, Professional, PR, CRM & International agencies
• Developed and championed a fully integrated promotion engaging all facets of consumer and professional communication- Created a highly-acclaimed comprehensive spreadsheet calculating projected ROI based on all.
• Led tactical co-branding initiative working directly with senior management on all aspects of project
• Demonstrated superior project management skills navigating a strict and ever-changing regulatory environment devising creative solutions to optimize deliverables
• Managed and successfully negotiated celebrity endorsement contract and pop music license

• GlaxoSmithKline – VeramystActively involved in all aspects of market research and strategy discussion prior to launch of new nasal allergy spray.
• Attended focus groups and segmentation studies managing in-depth analysis of findings
• Critically involved in initial formulation of creative strategy and messaging for brand launch
• Designed highly efficient deck aggregating large volume of consumer and physician information, market data and competitor product knowledge

• Served as primary liaison between client and agency, anticipating client needs and delivering projects on time and within budget.
• Actively involved in new business pitches that resulted in two new account acquisitions; March of Dimes and Elations (Sunny Delight Beverages Co.)
• Spearheaded development of marketing and advertising strategies of three high-profile product launches and a brand re-launch from consumer insights to ideation through execution
• Devised and implemented tactical marketing strategy that grew Caltrate Chewables SKU sales by 31%
• Hired direct reports, trained and mentored a staff of four
• Worked with CEO to lead several firm-wide initiatives such as developing groundwork for interactive advertising capabilities and leveraging new/emerging technologies

Clients/Products worked on while at CDA:Wyeth Consumer Healthcare – Caltrate, Caltrate+Soy, Caltrate Colon Health, Centrum, Centrum Silver, Centrum Performance, Centrum CarbAssist, FiberCon, FreelaxMentholatum Company – Fletcher’s Castoria Children’s LaxativeMarch of Dimes – Premature Birth Awareness CampaignNutrition 21 – Chromax & Diachrome

• Managed day-to-day responsibilities of accounts. Participated in all aspects of product marketing and communications including strategic development
• Collaborated with management team to help Client achieve tactical and strategic sales goals; achieved double-digit sales growth for Caltrate and FiberCon
• Significant contributor to annual review and development of Client’s marketing and strategic plan, providing market analysis and implications/next-step recommendations
• In addition to strategic role, won Fletcher’s Children’s Laxative account by developing an in-depth ROI/BE analysis - Trade effort brought in 3 new national/regional accounts during 1st month alone

• Responsible for tracking and conducting competitive advertising and industry analyses utilizing primary/syndicated data (incl. IRI, Nielsen, HHP, Spectra, etc.); writing conference reports; financial/budgetary.
• Architect of timeline-generating spreadsheet that led to effective time management, scenario testing and improved project tracking

Professional Certificate, Digital Marketing

M.B.A., Marketing Management; Strategic Management

B.S., Business Economics, Marketing Concentration; Psychology

Activities and Societies: American Marketing Association- AMA; collegiate Chapter President; winner Outstanding Collegiate Chapter of the.