As the Chief Product Officer of Broadlab, my mission is to build solutions and technology that helps to simplify and optimise Addressable TV advertising on behalf of our agency partners and their clients. Looking after product management, engineering, client services and operations, my team is razor focused on helping our clients to achieve the best outcomes and return on ad spend for their Addressable TV campaigns. Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.

Joined Roku as part of the acquisition of Nielsen's Advanced Video Advertising (AVA) business unit.Responsible for Roku’s global supply-side advertising product portfolio encompassing owned and operated media, 3rd party media, inventory / yield optimisation, linear addressable TV and ACR (Automatic Content Recognition) including Roku’s Supply Side Platform (SSP), Ad Serving and Header Bidding solutions.

Joined Nielsen as part of its acquisition of Sorenson Media.Nielsen's Advanced Video Advertising (AVA) division encompasses Addressable TV as well as ACR-derived viewing data and brings together world-leading Automatic Content Recognition (ACR) technology from Gracenote (a Nielsen company) with a proven dynamic ad insertion platform for linear television from Sorenson Media (acquired by Nielsen in 2019). As SVP of Business Operations for the AVA division, I managed Business Development (TV Programmers, Agencies, AdTech partnerships), Platform Operations, Program Management, Customer Services, Solution Design and Support as well as Go To Market planning and Product Strategy.

Company focus: Addressable TV Advertising & TV Analytics SolutionsResponsible for all campaign forecasting, data-onboarding, campaign delivery and pacing, yield & inventory management, campaign reporting, DSP relationships and DSP sales.

Responsible for Sorenson Media’s commercial organisation & activities across the EMEA region including Sales, Partner Management, Legal, Marketing and Professional Services.

Responsible for Sorenson Media’s global marketing organisation including press relations, website development, sales messaging & collateral, trade shows & events, product demos and research.

Company Focus: TV ManufacturerOwner of TP Vision’s Smart TV strategy, feature development, partner management and overall roadmap.

(Viant Inc.)Company Focus: Smart TV and Video Advertising SolutionsLed Xumo’s product development and delivery organisation including product management, engineering, creative design, product marketing, operations and support.

(Viant Inc.)Company Focus: Digital Ad Network Responsible for product strategy, product management and partner management activities in relation to Specific Media’s emerging digital video and Smart TV advertising solutions.

Company Focus: Over the Top (OTT) Video Streaming SolutionsOwner of Move’s OTT video streaming solutions portfolio including product strategy, business modelling, product roadmaps, partner management and product marketing.

(Inuk Networks was acquired by Move Networks in March 2009)Company Focus: IPTV, Over the Top (OTT) Video and Telephony Solutions Owner of Inuk’s IPTV and OTT solutions portfolio including product strategy, business models, product roadmaps and product marketing.

(Apertio was acquired by Nokia Siemens in January 2008)Company Focus: Mobile network equipment vendorManaged Apertio’s Applications product line for mobile and fixed network operators including market research, product and pricing strategy, customer analysis and working with engineering to ensure products were developed on time and to specification.

(Ubiquity was acquired by Avaya in January 2007)Company Focus: Telecommunications equipment vendorOwner of Ubiquity’s product portfolio, including overall management of the product management department and personnel, determination of features and roadmaps, ensuring smooth product integration with channel partners, product marketing and management of Request for Information / Quotation responses.

Company Focus: Mobile network equipment vendorResponsible for supporting various accounts / projects in a technical sales capacity (for all Siemens Mobile Networks products)

Company Focus: Mobile network equipment vendorManaged a portfolio of IMS (IP Multimedia Subsystem) products (including Application Servers, Messaging Servers and Conferencing Servers) from conception and strategy definition through development or OEM partnership to market launch, including full budgetary, P&L and pricing responsibility.