Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery.
To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.
Company Details
- Employees
- 18
- Founded
- -
- Address
- London, Gb
- Industry
- Software Development
- NAICS
-
Software Publishers
- Website
- http://www.broadlab.tv
- HQ
- London
Broadlab Questions
Broadlab's website is http://www.broadlab.tv
Broadlab's LinkedIn profile is https://uk.linkedin.com/company/broadlabtv
Broadlab has
18 employees.
View email and phone details for 18
employees at Broadlab.
Broadlab's industry is
Software Development
Broadlab's top competitors are
Streamly Digital,
Miq,
Lightbox Tv,
Netflix,
Connected Media Partners,
Contxt Media,
Stackadapt,
Groupm,
Samba Tv,
Weve.
Broadlab's categories are Software Development
Broadlab's founding year is 2023
