Working with the CEO to drive growth of the thier approach to addressable TV advertising for agencies and brands. As the industry continues on a path to a “Total TV” ecosystem, Broadlabs expertise & technology allows them to simplify, optimise and deliver outcome oriented results for their partners. Broadlab provide a single point of access to the whole Addressable TV market. Using innovative tech & data they help solve the current reach & frequency issues thrown up by multiple “walled gardens” in the supply landscape. Their ID graph allows segmentation of audiences across the marketing funnel, their AI powered platform optimises campaign delivery in flight & their excellent team deliver insight and reports against pre determined KPI’s.

CMP offers strategic support, consultancy & implementation services across the 5 stages of the business life cycle.Our expertise covers advertising sales & media, sponsorship, content acquisition/distribution, sport, ad tech, FAST, addressable TV, audience measurement, data, connected platforms and social. We will partner with organisations across both supply and demand side and can work on fractional short/mid term basis or project by project,

Run global advertising sales across 9 markets (currently). Covering, sales (agency and direct), ad delivery & performance operations, audience measurement, strategy & client service function for DAZN. Growing the OTT advertising business from ground zero to a 9 figure revenue function. Responsible for overall P&L and continued revenue growth as linear advertising investment shifts to OTT in line with growing audience consumption.

Responsible for the ground-up integration, packaging, measurement, and sale of OTT advertising in DAZN biggest markets in Europe.

Overall responsibility for the growth of Perform Group and the two divisions within the region Perform Media and Perform Content:Perform Media - GOAL.com is the largest football website in Africa reaching a global audience of over 30 million passionate football fans each month. GOAL creates and breaks stories for both the local and international football enthusiast. Perform Media - ePlayer is the world's largest free to view premium sports VOD broadcaster distributed to over 1,000 publisher partners. ePlayer keeps over 100m sports fans each month up to date with the latest in sporting action from across the globe.Perform Content - Through our brands Omnisport and OPTA we provide Unrivaled Video, Editorial, Data and Audio for all Platforms 365 days of the year 24/7.

Responsible for the growth of a syndicated video player (E-player) into new and existing markets across EMEA region (1bn views per month). Including securing new distribution partners and subsequent ad funded commercialisation of the product.

Selling digital advertising (Video, display & sponsorship)to UK media agency landscape at the dawn of online video consumption.