Brian Choi

Brian Choi Email and Phone Number

Manager, Brand Strategy and Operations @ GFFG America
New York, NY, US
Brian Choi's Location
New York, New York, United States, United States
About Brian Choi

Brian began his hospitality journey in 2012 at the age of 14, driven by a passion for food, travel, and exploring different cultures. Currently, he is a Senior at NYU, majoring in Hospitality, Travel, and Tourism Management with a focus on Marketing and Analytics. He is eager to pursue a career in marketing and branding within the F&B industry.His dedication to cooking was shaped during his time at Korea Culinary Arts Science High School, where he honed his foundational cooking skills. Competing in global cooking competitions with the World Association of Chefs' Societies (WACS) allowed him to expand his culinary knowledge. In 2016, he was selected to lead South Korea’s national junior culinary team, where he developed strong leadership and communication skills.After high school, Brian attended the Culinary Institute of America (CIA), further refining his culinary expertise. He gained hands-on experience through stages at renowned restaurants like Eleven Madison Park, NoMad, and Aquavit NYC. His commitment to growth led him to a kitchen externship at The Modern, a 2 Michelin-starred restaurant, where he returned post-graduation to continue his culinary career.Brian also completed his military service as a KATUSA (Korean Augmentation to the United States Army) at Camp Humphreys in South Korea, where he supported training and administration. This experience helped him develop valuable skills in leadership, teamwork, and adaptability.Now pursuing a degree in Hospitality and Tourism Management at NYU, Brian is expanding his expertise from the culinary world to the broader hospitality industry. With a deep passion for food and a growing interest in branding, he is focused on building a career that fuses both. His ultimate goal is to create a branding company that elevates businesses in the hospitality and food sector.

Brian Choi's Current Company Details
GFFG America

Gffg America

View
Manager, Brand Strategy and Operations
New York, NY, US
Website:
ushgnyc.com
Employees:
490
Brian Choi Work Experience Details
  • Gffg America
    Manager, Brand Strategy And Operations
    Gffg America
    New York, Ny, Us
  • Union Square Hospitality Group
    Operations Intern
    Union Square Hospitality Group Sep 2024 - Present
    Manhattan, New York, United States
    At Restaurant Manhatta (Restaurant and Events), I contributed to the development and refinement of Employee Standard Operating Procedures (SOPs) to optimize cross-departmental workflows. In collaboration with leadership, I helped design and implement training programs to ensure consistent, high-quality service delivery. Additionally, I supported daily operations, analyzed processes for continuous improvement, and contributed to strategic decision-making aimed at enhancing the guest experience and overall operational performance. I was also responsible for creating detailed floor plans, line-up sheets, and staffing schedules, all designed to maximize efficiency and streamline operations.
  • Union Square Hospitality Group
    Summer Intern
    Union Square Hospitality Group Jun 2024 - Aug 2024
    Manhattan, New York, United States
    Completed a 10-week Summer internship at USHG's Manhatta restaurant, gaining hands-on experience across all departments and improving operational efficiency. During this time, I collaborated with senior leadership on key projects, attended P&L meetings, and presented strategies to enhance guest spend per head to executives, including Founder Danny Meyer and CEO Chip Wade, earning the Intern's Choice Award for my dedication and impact.
  • Gffg
    Project Management Intern
    Gffg May 2023 - Jul 2023
    Seoul, South Korea
    For three months of internship, I worked in the project management team of GFFG, one of the largest F&B firms in South Korea. During the internship, I was responsible for evaluating data and trends linked to our brands, conducting competitive research for entry into the US market, developing menu concepts and recipes, and engaging with other creative team members on branding efforts.
  • Sun At Food
    Guest Experience Intern
    Sun At Food Aug 2022 - Nov 2022
    854, Nonhyeon-Ro, Gangnam-Gu, Seoul, Republic Of Korea
    Helped the Buvette Team open up in Seoul with Chef Jody. Mostly worked at the front of the house and handled the table turn, customer satisfaction, and communicate with the back of the house.
  • Us Army
    Basic Leader Course - Senior Administrator
    Us Army May 2020 - Nov 2021
    Camp Humphreys
    KATUSA (Korean Augmentation to the United States Army)Worked as a BLC senior administrator at the Eighth Army Wightman NCO Academy MOS - 42A
  • Pop-Up Restaurant
    Founder
    Pop-Up Restaurant May 2017 - May 2020
    Seoul, South Korea
    - Served 9 courses lunch and dinner for 75 guests only- Conveyed the energy from the young chefs in Korea and the communication between chefs and farmers- Ran the team and set up production schedules for the dining courses and team members
  • Union Square Hospitality Group
    The Modern - Senior Line Cook (Chef De Partie)
    Union Square Hospitality Group Apr 2019 - Mar 2020
    9 W 53Rd St, New York, Ny 10019 United States
    - Handled Meat and Fish Roast station at two Michelin stars restaurant in New York City- Managed Meat Entremets, Hot Appetizers, Garde Manger stations as a senior line cook- Collaborated Chef de Cuisine and sous chef to make sure outside events with over 100 attendees are run smoothlyBoHMeat & Fish RoastMeat EntremetsHot AppetizersGarde Manger Tournant (Chef de Partie)
  • Union Square Hospitality Group
    The Modern - Kitchen Extern
    Union Square Hospitality Group Aug 2018 - Dec 2018
    9 W 53Rd St, New York, Ny 10019, United States
    Garde Manger & PDR
  • Union Square Hospitality Group
    The Modern - Kitchen Extern
    Union Square Hospitality Group Apr 2018 - Jul 2018
    9 W 53Rd St, New York, Ny 10019, United States
    Garde Manger
  • Korea Chef Association
    Culinary National Team Korea
    Korea Chef Association Jan 2016 - Dec 2016
    Seoul, South Korea
    - Represented the Republic of Korea in 6 cooking competitions with an audience of more than 500 people that attended- Managed a team of 9 cooks as a leader and in each delegated assigned culinary duties and tasks to each member- Exemplified cooking abilities in competitions and awarded 1st place winner in one of the biggest cooking competitions in Korea

Brian Choi Education Details

Frequently Asked Questions about Brian Choi

What company does Brian Choi work for?

Brian Choi works for Gffg America

What is Brian Choi's role at the current company?

Brian Choi's current role is Manager, Brand Strategy and Operations.

What schools did Brian Choi attend?

Brian Choi attended New York University, The Culinary Institute Of America, Korea Culinary Arts Science High School, Tsuji+1.

Who are Brian Choi's colleagues?

Brian Choi's colleagues are Mohammad Islam, Virgilio Rosario, Norris Irby, Johnny Drum, Christopher Wolf, Shanetha Sheppard, Sal Patel.

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