Brian Choi Email & Phone Number
Who is Brian Choi? Overview
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Brian Choi is listed as Manager, Brand Strategy and Operations at GFFG America, a with 490 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Brian Choi.
Brian Choi previously worked as Operations Intern at Union Square Hospitality Group and Summer Intern at Union Square Hospitality Group. Brian Choi holds Bachelor Of Science - Bs, Hospitality, Travel And Tourism Management (Concentrating In Marketing And Analytics), 3.98/4.0 from New York University.
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About Brian Choi
Brian began his hospitality journey in 2012 at the age of 14, driven by a passion for food, travel, and exploring different cultures. Currently, he is a Senior at NYU, majoring in Hospitality, Travel, and Tourism Management with a focus on Marketing and Analytics. He is eager to pursue a career in marketing and branding within the F&B industry.His dedication to cooking was shaped during his time at Korea Culinary Arts Science High School, where he honed his foundational cooking skills. Competing in global cooking competitions with the World Association of Chefs' Societies (WACS) allowed him to expand his culinary knowledge. In 2016, he was selected to lead South Korea’s national junior culinary team, where he developed strong leadership and communication skills.After high school, Brian attended the Culinary Institute of America (CIA), further refining his culinary expertise. He gained hands-on experience through stages at renowned restaurants like Eleven Madison Park, NoMad, and Aquavit NYC. His commitment to growth led him to a kitchen externship at The Modern, a 2 Michelin-starred restaurant, where he returned post-graduation to continue his culinary career.Brian also completed his military service as a KATUSA (Korean Augmentation to the United States Army) at Camp Humphreys in South Korea, where he supported training and administration. This experience helped him develop valuable skills in leadership, teamwork, and adaptability.Now pursuing a degree in Hospitality and Tourism Management at NYU, Brian is expanding his expertise from the culinary world to the broader hospitality industry. With a deep passion for food and a growing interest in branding, he is focused on building a career that fuses both. His ultimate goal is to create a branding company that elevates businesses in the hospitality and food sector.
Brian Choi's current company
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Brian Choi work experience
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Operations Intern
CurrentAt Restaurant Manhatta (Restaurant and Events), I contributed to the development and refinement of Employee Standard Operating Procedures (SOPs) to optimize cross-departmental workflows. In collaboration with leadership, I helped design and implement training programs to ensure consistent, high-quality service delivery. Additionally, I supported daily operations, analyzed processes for continuous improvement, and contributed to strategic decision-making aimed at enhancing the guest experience and overall operational performance. I was also responsible for creating detailed floor plans, line-up sheets, and staffing schedules, all designed to maximize efficiency and streamline operations.
Summer Intern
Completed a 10-week Summer internship at USHG's Manhatta restaurant, gaining hands-on experience across all departments and improving operational efficiency. During this time, I collaborated with senior leadership on key projects, attended P&L meetings, and presented strategies to enhance guest spend per head to executives, including Founder Danny Meyer and CEO Chip Wade, earning the Intern's Choice Award for my dedication and impact.
Project Management Intern
For three months of internship, I worked in the project management team of GFFG, one of the largest F&B firms in South Korea. During the internship, I was responsible for evaluating data and trends linked to our brands, conducting competitive research for entry into the US market, developing menu concepts and recipes, and engaging with other creative team members on branding efforts.
Guest Experience Intern
Helped the Buvette Team open up in Seoul with Chef Jody. Mostly worked at the front of the house and handled the table turn, customer satisfaction, and communicate with the back of the house.
Basic Leader Course - Senior Administrator
KATUSA (Korean Augmentation to the United States Army)Worked as a BLC senior administrator at the Eighth Army Wightman NCO Academy MOS - 42A
Founder
- Served 9 courses lunch and dinner for 75 guests only- Conveyed the energy from the young chefs in Korea and the communication between chefs and farmers- Ran the team and set up production schedules for the dining courses and team members
The Modern - Senior Line Cook (Chef De Partie)
- Handled Meat and Fish Roast station at two Michelin stars restaurant in New York City- Managed Meat Entremets, Hot Appetizers, Garde Manger stations as a senior line cook- Collaborated Chef de Cuisine and sous chef to make sure outside events with over 100 attendees are run smoothlyBoHMeat & Fish RoastMeat EntremetsHot AppetizersGarde Manger Tournant (Chef de Partie)
Culinary National Team Korea
- Represented the Republic of Korea in 6 cooking competitions with an audience of more than 500 people that attended- Managed a team of 9 cooks as a leader and in each delegated assigned culinary duties and tasks to each member- Exemplified cooking abilities in competitions and awarded 1st place winner in one of the biggest cooking competitions in Korea
Colleagues at GFFG America
Other employees you can reach at ushgnyc.com. View company contacts for 490 employees →
Allie Robertson, Cmp
Colleague at Gffg AmericaWashington, District Of Columbia, United States
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Dominique Warren
Colleague at Gffg AmericaWashington, District Of Columbia, United States
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Jonathan Wilson
Colleague at Gffg AmericaUnited States
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Md Hassan
Colleague at Gffg AmericaNew York, United States
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Wilmer Fernandez
Colleague at Gffg AmericaNew York, United States
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Bay S.
Colleague at Gffg AmericaBrooklyn, New York, United States
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Daniel Saldarriaga
Colleague at Gffg AmericaWashington Dc-Baltimore Area, United States
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David Dawson
Colleague at Gffg AmericaLos Angeles, California, United States
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Christopher Wolf
Colleague at Gffg AmericaNew York, United States
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Theodoris Magonis
Colleague at Gffg AmericaNew York, United States
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Brian Choi education
Bachelor Of Science - Bs, Hospitality, Travel And Tourism Management (Concentrating In Marketing And Analytics), 3.98/4.0
Associate Of Occupational Studies - Aos, Culinary Arts
High School Diploma, Culinary Arts
French Intensive Course, Culinary Arts/Chef Training
Frequently asked questions about Brian Choi
Quick answers generated from the profile data available on this page.
What company does Brian Choi work for?
Brian Choi works for GFFG America.
What is Brian Choi's role at GFFG America?
Brian Choi is listed as Manager, Brand Strategy and Operations at GFFG America.
Where is Brian Choi based?
Brian Choi is based in New York, United States while working with GFFG America.
What companies has Brian Choi worked for?
Brian Choi has worked for Gffg America, Union Square Hospitality Group, Gffg, Sun At Food, and Us Army.
Who are Brian Choi's colleagues at GFFG America?
Brian Choi's colleagues at GFFG America include Allie Robertson, Cmp, Dominique Warren, Jonathan Wilson, Md Hassan, and Wilmer Fernandez.
How can I contact Brian Choi?
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What schools did Brian Choi attend?
Brian Choi holds Bachelor Of Science - Bs, Hospitality, Travel And Tourism Management (Concentrating In Marketing And Analytics), 3.98/4.0 from New York University.
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