Lead product go-to-market for Adobe Marketo Engage, Adobe Real-Time CDP (B2B Edition) and Adobe’s B2B attribution offering, Bizible.

Define product strategy and roadmap for multiple products in an enterprise product planning suite (incl. customer engagement, idea management and agile execution). Develop mobile and tablet applications for the Accept360 product suite. Work with large enterprise customers to define and productize product management best practices. Lead agile engineering teams to develop market-focused products. Provide direction and support to cross-functional teams launching and supporting Accept360 products. Manage integration partner relationships and contracts.Accept360 reduces the complexity of product planning from concept to delivery, so companies can deliver better products to market faster and improve top-line growth.

Manage the definition, development and release to market of Accept Software's idea management solutions.• Define compelling, customer-driven market and product requirements• Plan release schedules that balance product vision and strategy with rapidly changing market conditions• Ensure product development meets or exceeds customer expectations• Enable sales, marketing and services with compelling product positioning and documentation.

Worked on a variety of marketing projects in areas such as media trend analysis, corporate blogging, public relations and lead generation.

Managed all lead generation and brand awareness programs to quarterly goals. Acted as day-to-day sales, marketing and client support liaison for key re-seller partnership. Supported product planning and development efforts. Provided sales and client support.• Established lead generation benchmarks and increased sales opportunities from marketing leads by 36% over 6 months• Built closed-loop marketing infrastructure from Web to CRM• Managed search engine marketing (SEM) agency to monthly lead and media spend goals• Managed inside sales to goal of “less than 24 hour” lead response time• Company spokesperson to the media and at industry events

Managed product messaging, competitive intelligence and analyst relations. Reported directly to the CMO and worked closely with the Director of Product Marketing on product initiatives.• Authored marketing requirements document (MRD) for online blog monitoring and analysis application for marketers• Managed company representation in first in-depth analyst report on “brand monitoring” (Forrester Research), resulting in Strong Contender position• Contracted research agency to conduct detailed competitive intelligence and managed project through completion• Launched corporate blog and acted as primary contributor

Developed and implemented public relations strategy and programs, including media relations, analyst relations, executive and client speaking program and client reference program.• Generated 671 mentions and 35 million impressions for B2B service in an emerging space• Managed $180k annual PR budget, agency selection process and relationship• Managed speaker placement agency to program goals• Conducted regular media trend and industry analysis to produce newsworthy content

Managed press release authoring, approval and publication process. Managed and grew executive/client speaking program and corporate awards program.

Managed online and offline direct marketing, advertising and promotions. Launched and tracked integrated marketing campaigns. Contracted qualitative research firm to conduct focus groups in target markets and managed project to completion.