Brian Lovell Email & Phone Number

National – Bluesoho | Quad Graphics

Providing creative, operational and process leadership, for BlueSoHo | QUAD Graphics creative near and onsite client engagement - ‘creative operations’ network teams and creative hubs.

Cabela’S Headquarters, Sidney, Nebraska | Bluesoho | Quad Graphics

Provided creative, operational, process and executional leadership, consultation and oversight for new client near site creative operation, with 75+ member staff, built to support Cabela’s multi-channel marketing needs for print, digital and imaging, including design, copy writing, production, photography and video.

Global - Sgk | Anthem Worldwide | Schawk

Provided creative leadership for strategic design and development across SGK's global network of offices for brand engagements including:Global brand design and brand activation – LARGEST PRIVATE LABEL IN THE WORLD | GREAT VALUE, WALMART – re-design, re-stage, and activation, across international network of 9 combined SGK and client offices, 5 CountriesBrand creation and launch for new private labels – LARGEST RETAILER IN THE WORLD | WALMART – positioning, naming, brand identity and packaging design for new US private label brands, across international network of 3 officesAdditional Responsibilities- Built, trained and creatively led SGK global network strategic creative teams in Latin America and China (Mexico, Brazil, Panama, and Hong Kong) focusing on brand awareness and governance, brand activation, with attention to regional sensitivities and cultural requirements- Partnered with business development to grow Latin America and China (Mexico, Brazil, Panama, Hong Kong, and Shenzhen) also leading global client brand teams in brand knowledge awareness and brand management training - Experience with cross culture and multiregional product development and design; global brand creation, development, and activation; and creative team leadership across touchpoints for large global brandsClientsWalmart, Heinz, Dollar General, Family Dollar, Estee Lauder, Herbalife, Safeway

San Francisco Bay Area

- Built top level strategic creative teams combining design, production and a full photographic component of photographers, stylists and assistants, reaching 45 people - Provided creative leadership for brand development and brand touch points, creative strategic positioning, forward-thinking innovation and brand activation- Created strong, lasting client partnerships while successfully leading large, complex, strategic creative engagements including:Largest re-stage, rebranding, and redesign of a US private retails brand’s portfolio undertaken as one time – SAFEWAY CONSUMER BRANDS - across international network of 5 offices, 2 countries, 4 core brandsNew Brand Creation and Launch – SAFEWAY CONSUMER BRANDS – positioning, naming, brand identity and packaging design for new US private labels, over 5 brandsAdditional Responsibilities- Management of extremely tight and efficiently managed schedules, logical and functional processes, clearly defined communication, and accurate, precise execution- Member of management team developing ongoing future vision for growth of the firm and management of the day-to-day creative outputClients Safeway, Chevron, Coca-Cola, The Sports Authority, The Hudson Bay Company (Canada), Petco, Seagate, Petsmart, Logitech, Herbalife, Oral B, Emart (Korea), Herbalife, Pulmuone (Wildwood, Monterey Gourmet Foods), Central Garden Pet (Amdro)

San Francisco Bay Area

Corporate and Brand Identity and Brand Systems - introduction and senior-level classes

North America

- Developed and built a marketing division for practice management firm focused on dental practices throughout North America- Developed strategic positioning and marketing plans and led the development of creative materials for promoting practices

San Francisco Bay Area

- Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, consumer product design and development, marketing materials and full brand touch points, color and trend forecasting and analysis.- Clients include: Sobstad Sails, Aeroforce Sails, Plantronics

San Francisco Bay Area

- Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, marketing materials and full brand touch points- Clients include: Intel (consumer products division), Boudin Bread (including yearlong branding and marketing experience celebrating its150-year anniversary), Plantronics, Sierra Home Software (Disney License), Sunsweet, Oral-B, Baskin Robbins, Allied Domecq, Garden Burger

San Francisco Bay Area

- Creative strategic visionary lead for multidisciplinary creative firm providing brand development, brand identity systems, marketing materials - B2B and B2C components- Clients include - Applied Materials, Viking Freight, Urologix, UMC Group

San Diego Area

- Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, consumer product design and development, marketing materials and full brand touch points, color and trend forecasting and analysis- Creatively led the launch of 2 of the most successful and influential brands in the teen retail category with the development of product design, brand identity systems, marketing materials, packaging and POS, B2B and B2C components- Clients include: Caboodles, Sassaby, The Color Marketing Group, The PGA Tour, Callaway Golf, Sobstad Sails, Aeroforce Sails, Natural Attitudes, Thermos International

San Diego

- Creative direction: Development and design of products, collateral sales materials, point of purchase programs and packaging- Responsible for trend and color analysis, sales and design presentations to national buyers and trend and color managers for mass market stores- Developed product launch presentations to national and international magazine editors- Developed strategic planning, business plans, product/brand positioning and sales positioning- Achieved 100% shelf placement in stores with first product launch in half the standard development time; within 2 years this was one of the hottest selling products in retail mass market stores

New York / Hong Kong / Taiwan / China

- Extended the Sassaby brand name through licensed product lines- Led the creative development and design of products, created trend and color analysis, sourced new materials in the US and Asia- Directed prototype design at factories in Asia- Researched materials, trends and color directions throughout US, Europe and Asia to inform forward design and buying decisions

New York / Hong Kong / Taiwan / China

- Extended the Sassaby brand name through licensed product lines- Led the creative development and design of products, created trend and color analysis, sourced new materials in the US and Asia- Directed prototype design at factories in Asia- Researched materials, trends and color directions throughout US, Europe and Asia to inform forward design and buying decisions

Canada / Europe

- Extended the Sassaby brand name through licensed product lines- Led creative development and design of products, created trend and color analysis for products marketed in Canada and Europe- Researched materials, design trends and color directions throughout Europe to inform forward design decisions

Division Of Plano Molding Company, Chicago

- Creative direction: Development and design of products, collateral sales materials, point-of-purchase programs and packaging- Responsible for trend and color analysis, sales and design presentations to national buyers and trend and color managers for mass market stores- Developed product launch presentations to national and international fashion, beauty and teen magazine editors- Introduced a new category for the teenage consumer within the mass market that became the most influential teen category of products in mass retail outlets.

Bachelor'S Of Fine Art, Graphic Design

Environmental Design, Product Design