Brian Lovell

Brian Lovell Email and Phone Number

Executive Creative Director. International Brand Building Executive. Brand Champion. Creative Thought Leader. @ BlueSoHo
boston, massachusetts, united states
Brian Lovell's Location
San Francisco Bay Area, United States
Brian Lovell's Contact Details
About Brian Lovell

I am a HYBRID CREATIVE LEADER and GLOBAL BRAND BUILDER who can deliver DYNAMIC CREATIVE SOLUTIONS with comprehensive executional knowledge, GROUNDED in PROCESS DRIVEN LOGIC.I’ve spent 20+ years successfully building global consumer brands by driving compelling solutions, as an uncompromisingly creative champion with high-spirited energy and passionate commitment.As a strategic thinker and inspirational creative thought leader, I have led engagements for prized small nuggets of pure design branding joy and entrepreneurial success stories, as well as some of the largest global brands in the world including: Chevron, Coca-Cola, Intel, Walmart, The Hudson Bay Company, Safeway, Dollar General, Seagate, Logitech, Callaway Golf, and Plantronics.Collaborating as a trusted partner, I have a constant curiosity and sense of wonder. I am an engaged listener, active problem solver, compassionate mentor and teacher, and a driver of creative solutions that make a difference, solutions that sell.A FEW ACCOMPLISHMENTS• Re-position, design, global activation of the LARGEST PRIVATE LABEL IN THE WORLD• Re-stage, re-brand and re-design of the LARGEST US RETAILER’S PRIVATE LABEL BRAND PORTFOLIO undertaken at one time • Develop and position, brand and design packaging for over 7 NEW INFLUENTIAL US PRIVATE LABEL BRANDS across 12,000+ SKUs • Create, design and launch 2 IMMENSELY SUCCESSFUL NEW BRANDS in the highly sought after TEEN-FOCUSED COSMETIC CATEGORYGLOBAL BRAND CHAMPIONAs a creative leader, business owner and consultant, I have leveraged my experience to build creative excellence in CROSS CULTURAL and MULTIREGIONAL branding engagements, driving success for iconic brands in ASIA, EUROPE, LATIN AMERICA, and NORTH AMERICA.BRIAN LOVELL | 415.810.1012 |

Brian Lovell's Current Company Details
BlueSoHo

Bluesoho

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Executive Creative Director. International Brand Building Executive. Brand Champion. Creative Thought Leader.
boston, massachusetts, united states
Website:
blue-soho.com
Employees:
121
Brian Lovell Work Experience Details
  • Bluesoho
    Executive Creative Director | Design And Production
    Bluesoho Sep 2017 - Present
    National – Bluesoho | Quad Graphics
    Providing creative, operational and process leadership, for BlueSoHo | QUAD Graphics creative near and onsite client engagement - ‘creative operations’ network teams and creative hubs.
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  • Bluesoho
    Executive Creative Director | Consultant
    Bluesoho Jan 2017 - Sep 2017
    Cabela’S Headquarters, Sidney, Nebraska | Bluesoho | Quad Graphics
    Provided creative, operational, process and executional leadership, consultation and oversight for new client near site creative operation, with 75+ member staff, built to support Cabela’s multi-channel marketing needs for print, digital and imaging, including design, copy writing, production, photography and video.
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  • Sgk
    Executive Creative Director
    Sgk 2010 - Mar 2016
    Global - Sgk | Anthem Worldwide | Schawk
    Provided creative leadership for strategic design and development across SGK's global network of offices for brand engagements including:Global brand design and brand activation – LARGEST PRIVATE LABEL IN THE WORLD | GREAT VALUE, WALMART – re-design, re-stage, and activation, across international network of 9 combined SGK and client offices, 5 CountriesBrand creation and launch for new private labels – LARGEST RETAILER IN THE WORLD | WALMART – positioning, naming, brand identity and packaging design for new US private label brands, across international network of 3 officesAdditional Responsibilities- Built, trained and creatively led SGK global network strategic creative teams in Latin America and China (Mexico, Brazil, Panama, and Hong Kong) focusing on brand awareness and governance, brand activation, with attention to regional sensitivities and cultural requirements- Partnered with business development to grow Latin America and China (Mexico, Brazil, Panama, Hong Kong, and Shenzhen) also leading global client brand teams in brand knowledge awareness and brand management training - Experience with cross culture and multiregional product development and design; global brand creation, development, and activation; and creative team leadership across touchpoints for large global brandsClientsWalmart, Heinz, Dollar General, Family Dollar, Estee Lauder, Herbalife, Safeway
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  • Anthem Worldwide
    Creative Director
    Anthem Worldwide 2005 - 2010
    San Francisco Bay Area
    - Built top level strategic creative teams combining design, production and a full photographic component of photographers, stylists and assistants, reaching 45 people - Provided creative leadership for brand development and brand touch points, creative strategic positioning, forward-thinking innovation and brand activation- Created strong, lasting client partnerships while successfully leading large, complex, strategic creative engagements including:Largest re-stage, rebranding, and redesign of a US private retails brand’s portfolio undertaken as one time – SAFEWAY CONSUMER BRANDS - across international network of 5 offices, 2 countries, 4 core brandsNew Brand Creation and Launch – SAFEWAY CONSUMER BRANDS – positioning, naming, brand identity and packaging design for new US private labels, over 5 brandsAdditional Responsibilities- Management of extremely tight and efficiently managed schedules, logical and functional processes, clearly defined communication, and accurate, precise execution- Member of management team developing ongoing future vision for growth of the firm and management of the day-to-day creative outputClients Safeway, Chevron, Coca-Cola, The Sports Authority, The Hudson Bay Company (Canada), Petco, Seagate, Petsmart, Logitech, Herbalife, Oral B, Emart (Korea), Herbalife, Pulmuone (Wildwood, Monterey Gourmet Foods), Central Garden Pet (Amdro)
  • Academy Of Art University
    Adjunct Professor
    Academy Of Art University 1999 - 2006
    San Francisco Bay Area
    Corporate and Brand Identity and Brand Systems - introduction and senior-level classes
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  • Straine Marketing, Division Of Straine Consulting
    President | Creative Director
    Straine Marketing, Division Of Straine Consulting 2002 - 2005
    North America
    - Developed and built a marketing division for practice management firm focused on dental practices throughout North America- Developed strategic positioning and marketing plans and led the development of creative materials for promoting practices
  • B-Lin
    Owner | Principal | Creative Director
    B-Lin 2001 - 2003
    San Francisco Bay Area
    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, consumer product design and development, marketing materials and full brand touch points, color and trend forecasting and analysis.- Clients include: Sobstad Sails, Aeroforce Sails, Plantronics
  • Primo Angeli
    Creative Director
    Primo Angeli Jan 1999 - Sep 2001
    San Francisco Bay Area
    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, marketing materials and full brand touch points- Clients include: Intel (consumer products division), Boudin Bread (including yearlong branding and marketing experience celebrating its150-year anniversary), Plantronics, Sierra Home Software (Disney License), Sunsweet, Oral-B, Baskin Robbins, Allied Domecq, Garden Burger
  • The Ideas Group
    Creative Director
    The Ideas Group 1997 - 1998
    San Francisco Bay Area
    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, brand identity systems, marketing materials - B2B and B2C components- Clients include - Applied Materials, Viking Freight, Urologix, UMC Group
  • B-Lin
    Owner | Principal | Creative Director
    B-Lin 1988 - 1997
    San Diego Area
    - Creative strategic visionary lead for multidisciplinary creative firm providing brand development, consumer packaging, brand identity systems, consumer product design and development, marketing materials and full brand touch points, color and trend forecasting and analysis- Creatively led the launch of 2 of the most successful and influential brands in the teen retail category with the development of product design, brand identity systems, marketing materials, packaging and POS, B2B and B2C components- Clients include: Caboodles, Sassaby, The Color Marketing Group, The PGA Tour, Callaway Golf, Sobstad Sails, Aeroforce Sails, Natural Attitudes, Thermos International
  • Saasaby
    Partner | Creative Director
    Saasaby 1990 - 1995
    San Diego
    - Creative direction: Development and design of products, collateral sales materials, point of purchase programs and packaging- Responsible for trend and color analysis, sales and design presentations to national buyers and trend and color managers for mass market stores- Developed product launch presentations to national and international magazine editors- Developed strategic planning, business plans, product/brand positioning and sales positioning- Achieved 100% shelf placement in stores with first product launch in half the standard development time; within 2 years this was one of the hottest selling products in retail mass market stores
  • Rga - Manufacturer Of Organizer Products
    Consultant | Creative Director
    Rga - Manufacturer Of Organizer Products 1992 - 1994
    New York / Hong Kong / Taiwan / China
    - Extended the Sassaby brand name through licensed product lines- Led the creative development and design of products, created trend and color analysis, sourced new materials in the US and Asia- Directed prototype design at factories in Asia- Researched materials, trends and color directions throughout US, Europe and Asia to inform forward design and buying decisions
  • Rga - Manufacturer Of Organizer Products
    Consultant | Creative Director
    Rga - Manufacturer Of Organizer Products 1992 - 1994
    New York / Hong Kong / Taiwan / China
    - Extended the Sassaby brand name through licensed product lines- Led the creative development and design of products, created trend and color analysis, sourced new materials in the US and Asia- Directed prototype design at factories in Asia- Researched materials, trends and color directions throughout US, Europe and Asia to inform forward design and buying decisions
  • Thermos
    Consultant | Creative Director
    Thermos 1992 - 1994
    Canada / Europe
    - Extended the Sassaby brand name through licensed product lines- Led creative development and design of products, created trend and color analysis for products marketed in Canada and Europe- Researched materials, design trends and color directions throughout Europe to inform forward design decisions
  • Caboodles - Marketing And Manufacturer Of Cosmetic And Jewelry Organizers
    Consultant | Creative Director
    Caboodles - Marketing And Manufacturer Of Cosmetic And Jewelry Organizers 1987 - 1990
    Division Of Plano Molding Company, Chicago
    - Creative direction: Development and design of products, collateral sales materials, point-of-purchase programs and packaging- Responsible for trend and color analysis, sales and design presentations to national buyers and trend and color managers for mass market stores- Developed product launch presentations to national and international fashion, beauty and teen magazine editors- Introduced a new category for the teenage consumer within the mass market that became the most influential teen category of products in mass retail outlets.

Brian Lovell Skills

Brand Development Packaging Creative Direction Corporate Identity Graphic Design Art Direction Leadership Concept Development Branding And Identity Packaging Design New Business Development Management Corporate Branding Brand Management Creative Strategy Typography Design Strategy Adobe Creative Suite Sales Logo Design Creative Design Brand Ambassadorship Marketing Strategy Product Development Global Marketing Brand Implementation Design Management Product Design Creative Problem Solving Retail Design Retail Packaging Private Label Design Photography Brand Activation Brand Strategy

Brian Lovell Education Details

Frequently Asked Questions about Brian Lovell

What company does Brian Lovell work for?

Brian Lovell works for Bluesoho

What is Brian Lovell's role at the current company?

Brian Lovell's current role is Executive Creative Director. International Brand Building Executive. Brand Champion. Creative Thought Leader..

What is Brian Lovell's email address?

Brian Lovell's email address is br****@****mww.com

What schools did Brian Lovell attend?

Brian Lovell attended Arizona State University, Cosumnes River College.

What skills is Brian Lovell known for?

Brian Lovell has skills like Brand Development, Packaging, Creative Direction, Corporate Identity, Graphic Design, Art Direction, Leadership, Concept Development, Branding And Identity, Packaging Design, New Business Development, Management.

Who are Brian Lovell's colleagues?

Brian Lovell's colleagues are Amy Vales Hiett, Regina Mcnulty, Benedetta Spinelli, Judy Spearow, Nicole Maggio, Travis Mancl, Doug Meyerhoff.

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