Brian Johnson is a journo in a PR world, and has successfully lived by the premise that ‘it’sthe story that takes your name (brand) with it’.This notion is also the basis for his book, The Little Red Book of PR Wisdom https://www.facebook.com/prwisdom/videos/541567799246317/Brian is an award-winning journalist, former news director, on-air presenter, producer,narrator, foreign correspondent and documentary maker. He has worked for radio, television,magazines, newspapers and websites.He has provided editorial PR services to a diverse range of leading organisations in theprivate and public sector, from 60 Minutes to Men's Sheds, and from Lifeline to Australian Geographic.He lives a fortunate life by the sea (and is extremely fortunate to be married to Sue, and tobe Dad to Matthew, Sam and Joe).Brian regularly attempts to play golf – the game which can never be mastered – and is akeen follower of the Sydney Swans.If you have a genuine story to tell - or want to learn how to tell your own story to the media -he may be just the person you’re looking for.His main PR credos are that 'it's the story that takes the name with it' ... and that 'it's easier to catch a wave than create one'.• Author – The Little Red Book of PR Wisdom - https://www.facebook.com/prwisdom/videos/541567799246317/• Media Trainer - http://www.lighthousemedia.com.au/media-training• Editorial PR – http://www.lighthousemedia.com.au/pr-services• Media release distribution service www.storycentral.com.au