- Established and organized new data warehouse in Snowflake to unify BI, Sales, Marketing and Product data from across the organization. Enabled consistent, source-of-truth outputs of key business logic for unified reporting.- Formulated and built multi-touch attribution model for tracking the source and influence of new revenue. Enabled side-by-side comparison of various attribution models to facilitate in-depth understanding of ROI.- Established Airbyte ELT process to unify data from 12 different data sources into a unified pipeline for modeling, analytics, and visualization.

- Built logistic regression model of consumer behavior and conversion, delivering to product leadership a list of high-converting feature/behavior combinations that enabled data-driven decisions in feature development and design.- Modeled MLS market data to achieve time-series identity resolution among ~2M agents nationwide, creating brand-movement targets for DS team to use in predictive modeling. (Deployed in Snowflake using Apache Airflow and Amazon ECS.)- Designed and deployed statistical testing (using weighted F-scores) to assess the output of a connected-component graph model for team inference—providing the sales team a straightforward indicator for where the model would be useful for lead gen, and where it would be unreliable.

- Designed and implemented data mart modeling of Segment data in Snowflake (using SQL/GitLab) to enable granular-level product tracking and exploratory analysis—resulting in a growth initiative that drove >50% increase in user engagement over six months.- Partnered with cross-organizational teams to assess marketing ROI across multiple siloed data sources, identifying a combined $1.4M of ineffective spend that could be reallocated to more productive channels.

- Collaborated with the product team to establish KPIs for user engagement and retention. - Worked with product development teams in Agile framework to implement and maintain Segment tracking.- Built Tableau dashboards that provided a clear overview of product goals, while also enabling exploratory analysis and drill down.- Became go-to member of the product team for ad hoc data digging and deep-dive analysis—delivered using dynamic reports and visualizations in Hex and Periscope.

- Technology-studies expert who planned and executed large-scale research projects, resulting in multiple peer-reviewed publications.- Communicated complex ideas to audiences in accessible, engaging ways.- Presented research at national and international conferences and symposia.- Founding director of Eckerd Rock Lab. - Organized and publicized music activities and events, including a study-abroad course to Havana, Cuba. - Assessed and managed curricular needs, budgets, and growth opportunities—in first three years achieving a 55% increase in music course enrollment and an exponential increase in the number of students in the major.

- Planned, implemented, and managed web analytics for B2B campaigns using Google Ads, Facebook Ad Manager, Google Analytics, and Google Tag Manager.

- Developed strategies for growth in paid search and social media PPC campaigns for ecommerce clients. - Reduced wasted spend for clients through keyword research and advanced targeting.

- Planned, implemented, and tracked recruitment marketing strategies through digital advertising, social media, job-posting SEO, and web analytics. - Maximized ROI through effective targeting, talent sourcing, and conversion optimization.

- Recipient of Royster Fellowship, the premier recruitment fellowship for doctoral-level research at UNC.- Earned Ph.D. in Musicology, with a research focus on technology studies. Completed dissertation "Signifying DIY: Process-Oriented Aesthetics in 1990s Alternative Rock and Hip-Hop" (2014) under the direction of Mark Katz. - Published research in the scholarly journal American Music and in Oxford Bibliographies in Music. Presented research at national and international conferences including AMS, IASPM-US, EMP Pop Conference, SAM, and the Sonic Signatures Symposium.- Co-organized a national academic symposium at UNC, "Embracing the Margins: Counter-Mainstream Sensibilities in Popular Music" (March 2015).

Programmed and delivered weekly 3-hour radio show.

Earned M.A. in Musicology with thesis, "Finding the Avant-Garde in the Old-Time: John Cohen in the American Folk Revival," under the direction of Jeremy Grimshaw.Taught MUSIC 101, Introduction to Music; HONORS 290, Great Works of Music; and MUSIC 197/8, Sight Singing.

Played upright and electric bass in various ensembles: jazz combos (J. D. Moffat Quartet, the Red Rock Hot Club, and the house band at the Desert Star Theatres), pit orchestras (Pioneer Theatre Company, The Grand Theatre, Utah Regional Ballet, and The Capitol Theatre), commercial studio work (Counterpoint Studios), collegiate orchestras (BYU Philharmonic Orchestra [principal bass] and the University of Utah Philharmonia), local rock bands (Last Chance, Cincinnati Romance, and The New Bonnevilles), and church orchestras (Good Shepherd Lutheran Church and the New Pilgrim Baptist Church)