Brian Joyce Email & Phone Number

Hudson, New Hampshire

Framingham, Massachusetts

Windham, New Hampshire

• Led all marketing initiatives for Moldex®, Jomax®, and Rust-Oleum® Stops Rust® Rust Treatment brands. Developed long and short-term strategies, marketing plans, and new products that drove revenue, share, and profit growth for the company.• Developed defining brand position strategy, marketing model, and product innovation road-map for 3 brands resulting in a combined 80% revenue growth ($5M to $9M) within 12mos. • Led the cross-functional team in the development and launch of 11 new SKU’s and support items which include: product educational videos, promotional displays, product brochures, sales training and customer support manuals.• Provided strategic leadership during key account PLR (product line reviews) resulting in favorable positions in retail POG (plan-o-gram) and the placement of $6M worth of new revenue growth for Cleaners platform. • Extensive strategic account experience working across a variety of channels, including Home Depot, Menards, Ace Hardware, True Value, Do-It-Best, BJ’s Wholesale and Walmart. • Lead product education in and outside of the organization, including the development of webinars, sell stories, and product knowledge sessions.• Overhauled operational discipline for Member Club retail channel, resulting in the immediate support of $1M of new business, plus opening up expansive growth opportunities for future Member Club sales.

Wilmington, Massachusetts

• Worked in partnership with other members of the management team to define corporate goals and strategies for the company. Developed long and short-term strategies, marketing plans, and new products that drove revenue, share and profit growth for the company. • Improved brand positioning strategy of Moldex® and EnviroShieldTM product lines and launched new customer acquisition programs, contributing to a growth of a combined 150% annual revenue ($800K-$2M).• Developed a comprehensive digital and social media strategy that resulted in #2 position in organic search, 50K+ combined new social followers, and $160K in new online sales.• Orchestrated seasonal promotional retail programs and consumer intercept initiatives resulting in a 12-15% sales increase during campaigns.• Represented brand, product, promotional, and advertising strategy in all customer PLR (product line-review) meetings and developed all sales tools necessary to win $1.2M in new business.• Managed agency in developing targeted digital media campaigns resulting in 20M total monthly impressions and 40K user click-through.• Led the development and implementation of all other marketing materials (which include: product brochures, catalogs, website, e-commerce, sell sheets, Google display ads, magazine ads, radio advertisements, point-of-purchase displays, signage, TV commercials and trade-show presence).

Windham, New Hampshire

• Provided strategic leadership to clients and freelance professionals. Collaborated with key stakeholders to create marketing plans, develop business strategies, provide graphic design service and drive projects aimed at building brands.• Conducted pre-proposal meetings to identify clients' needs and expectations and delineated a comprehensive and customized marketing plan for several small regional business owners.• Provided "turn-key" on-going consultant based assistance with marketing campaigns and product launch strategies including line extension products, websites, digital campaigns, direct mailers, newsletters, brochures, collateral materials, audio/visual materials and display/merchandising solutions.• Developed, designed, and executed the go-to-market strategy for numerous CPG products including Headstrong Posture Trainer, Green Earth Solutions, Moldex, EnviroShield, Nox Edge, Arroworthy, McCormick Paint, and Britemax.• Designed\Built\Managed\Hosted multiple corporate and small business responsive websites with SEO all resulting in top 10% of organic search results on Google, Bing, and Yahoo.

Dedham, Massachusetts

• Led the creative team and the development of all products in support of corporate sales goals. Managing 14 direct reports including 5 designers, 8 production artists, and 1 photographer.• Develop new trend-setting headwear fashions that drove the growth of the company 30% each year ($8M to $130M) and continually re-developed these product lines to appeal to a changing demographic. • Set the course of the company within the sports licensed headwear industry by researching trends and restructured the company's image by leading the design department. • Managed the rapid increase in sales by transforming a 2-person art staff into a competent, creative, efficient, and independently responsible creative team of 15 individuals who consistently demonstrated leadership within the organization.• Led the development of cross-department partnership systems that significantly improved internal and external organization-wide communication and cut lead times up to 40%.