• Responsible for the creative direction/design and branding of company assets, supplement products, website, videos and social media• Lead and manage digital production team of web programmers, video editors and graphic design agencies• UX-UI Design for redesigned website jimstoppani.com while consistently working toward an improved user experience (Including fonts, sizes, layout, image designs and all online content branding)• Work daily with web and marketing teams to ensure designs are on point and consistent across the brand• Design major training programs and supporting visual collaterals (Downloadable pdfs, e-books, logos, social assets, etc.)• Direct photo/video shoots with staff and freelance photographers• Find and commission photographers with appropriate styles, for brand

Create various professional online and print designs consisting of: mobile app design, social media assets, websites, logos, ads, editorial, products, posters, menus, DVD packaging, marketing materials (letterhead, business cards, envelopes, brochures) corporate identities.

Website ALEXA rating of 381 U.S. and 674 global, with 31% unique visits. • Provide creative direction and responsible for design and branding of all editorial content.• Lead, manage and mentor digital production team (Consisting of graphic designers, art directors, web programmers and video editors.)• Design and own/responsible for new page designs, concepts and execution. (Including fonts, sizes, layout, image designs and all online content branding)• Work daily with mobile, social and marketing teams to ensure designs are consistent and on brand.• Consistently working toward improved user experience.• Design of major trainers and supporting collaterals (Downloadable pdfs, emails, calendars, etc.)• Design of logos for trainers and other assets as needed within brand.• Design and supervision/direction of layouts for vendor paid advertorials/content.• Art Direct photo shoots with staff and freelance photographers.• Find and commission photographers with appropriate styles, for upcoming projects and special features. (Example: Bodies of Work 1-4)• Responsible for and direct video editor graphics to ensure they are on brand.• Design and execution of bodybuilding.com online brand guide.• Foster concepts from other staff members to better expand their skills.• Work directly with the VP of Digital Production and Editor-In-Chief to build concepts/ execute ideas.• Work with and solicit online stock and celebrity photo agencies.

WeMotivate, a subsidiary of Vitalize, is part of a larger corporate restructuring of bodybuilding.com. WeMotivate is focused more closely on production of digital advertising and content creation. This content creation will continue to be utilized on bodybuilding.com's website. • Provide creative direction and responsible for design and branding of all editorial and company content.• Lead, manage and mentor digital production team (Consisting of graphic designers, art directors, web programmers and video editors.)• Design and own/responsible for new page designs, concepts and execution. (Including fonts, sizes, layout, image designs and all online content branding)• Work daily with mobile, social and marketing teams to ensure designs are consistent and on brand.• Consistently working toward improved user experience.• Design of major trainers and supporting collaterals (Downloadable pdfs, emails, calendars, etc.)• Design of logos for trainers and other assets as needed within brand.• Design and supervision/direction of layouts for vendor paid advertorials/content.• Art Direct photo shoots with staff and freelance photographers.• Find and commission photographers with appropriate styles, for upcoming projects and special features. (Example: Bodies of Work 1-4)• Responsible for and direct video editor graphics to ensure they are on brand.• Design and execution of e-books• Foster concepts from other staff members to better expand their skills.• Work directly with the Managing Partners to build concepts/ execute ideas.• Work with and solicit online stock and celebrity photo agencies.

• Art direct and design layouts for 1 International fitness magazine and 1 national fitness magazine.• Develop concepts, layouts and visual solutions for FLEX and Muscle & Fitness HERS Magazine.• Assisted in design and production of limited edition, Special Interest Print (SIP) editions.• Provide art direction at various photo shoots as well as behind-the-scenes video.• Monitor page layouts to production for color proofing.• Commissioned illustrators with appropriate styles for specific layouts.• Retouched photos for interior layouts. • Performed patch color proofing and marking up for color correction and retouching.• Conceptualize and design materials for large-scale special events including logos and flyers.• Creative Director of new media for flexonline.com responsible for all aspects of visual creative identity and feel of site.

• Art Director: Oversee all design activities and development of La Brea Living Magazine. Also supervise graphic artists and assist in the design of projects of brochures, business cards, posters, print advertising design and copy writing, logos, fliers and media kits.• Sales: Establish new clients while maintaining and managing existing accounts. Design and development creative marketing campaigns for clients. Specializing in graphic design of brochures, business cards, posters, print advertising design and copy writing, logos, fliers and media kits. Clients included: Beverly Hills BMW, Park La Brea, Modern Health, AltaMed HIV Services, USC, Barney’s Beanery, and more.