Brian Albert leads Google’s US YouTube/video deal & creative teams, driving strategic deals with our largest advertising clients and agency partners while helping them conceive more effective YouTube ads & content. He also is responsible for all YouTube upfront negotiations. Before this, Brian led a team which enabled independent media & creative agencies to unlock value across Google's media properties & technology platforms. Prior to Google, Brian spent 15+ years as a labor & employment attorney, sports marketer representing professional athletes, Internet entrepreneur at 3 early stage start-ups and digital marketing agency executive. He served on the Ad Council's inaugural Social Impact Council in 2016 and currently serves on the IAB’s Digital Video Board and supports YouTube's involvement with the NewFronts and Upfronts. A graduate of The University of Michigan and The George Washington University Law School, Brian resides just outside Boston, MA with his wife and son.