Brian Kelley Email & Phone Number

Woburn, Ma, Us

Woburn, Ma, Us

Greater Boston

Medford, Massachusetts, United States

(Contract) - Created a modern, responsive, HIPAA Compliant, ADA Compliant, SEO Optimized website, on Wordpress, for Receivable Solutions Inc.(Contract)- Remotely led a national team of sales people. Improved client retention and tripled sales in one year. Implemented Operations, Sales and Training teams. Identified and remedied gaps in clients service, improved account coverage, created and formalized national sales training program, promoted leaders to continue our success post-contract.

Greater Boston Area

- Led Online Banking software-conversion Communication Plan using lessons from previous CU- Created a “How-To” video series to assist customers with learning our new mobile app and online banking tools- Increased loan units closed by over 400% during pandemic using digital targeting methods. Loan volume saved jobs.- Cleaned up technical SEO challenges, implemented SEM Rush to assist in measuring our success- Implemented several Google search, display, and remarketing campaigns.- Campaign successes are verified with the use of Google Tag Manager and Google-tracked digital conversions. - Selected and Implemented a behavior-triggered, automated email system to improve next-product/service penetration efforts.- Created new brand guide, implemented brand updates and changes.

Chelmsford, Ma

• Founded a SaaS, AWS cloud based, critical photo sharing software for law enforcement only to assist with the recovery of missing children and provide instant criminal suspect images.• Was Product Owner for Agile development process• Handled product concerns, contract renewals, and product enhancements• Established brand positioning, sales/marketing assets, secured trademark• Used by police departments in Massachusetts and New Hampshire• Company acquired by NEXGEN Public Safety Solutions in December 2019

Led the digital transformation of a local credit union by improving the online and mobile app experience, promoting online account account opening, driving online applications, and implementing overall digital marketing expertise, and creating synergy between sales and marketing teams.• Transformed a traditional marketing team to an ROI focused, modern digital marketing group. SEO, SEM, PPC, and trackable ROI were all significant focuses. • Increased annual mortgage application total by 80% from 2016 to 2019 by ideating, rebranding and promoting our first time homebuyer mortgage using predominately digital awareness/acquisition methods.• Created and co-led a year long sales training program for customer facing staff designed to transform a transactional culture into one that embraces organic relationship building. This led to a 1400%+ increase in proactive, consultative, cross-sell attempts.• Created FICO based onboarding program for welcoming and cross selling to directly/indirectly acquired customers. • Improved Online banking NPS from 65% to 80% by researching user feedback, redesigning, testing and implementing both a new online banking app interface, and new bill-pay interface. • Outperformed physical branches with outbound calling inside sales pilot in year one of the concept. Pilot concept: Have inside salesperson report to the same leader as the lead-generating digital marketing team. • I conceived and managed digital marketing strategy, managed its implementation, drove multi-channel leads, motivated sales people, removed internal barriers, and inspired growth that aligns with the culture.

Merrimack, New Hampshire

• Google Search Advertising certified in 2017. • Created ROI-focused ABM marketing team. • Implemented event triggered email system to increase product penetration and improve member engagement with digital on-boarding.

Merrimack, Nh

• Led team to successfully execute messaging plan for core software conversion and online banking conversion• Ideated and launched extremely profitable Skip A Payment program• Gained significant digital marketing, PPC and SEO expertise, resulting in clear and effective marketing plan strategy

Bedford, Nh

• Managed and Developed a team of 5 employees. • Using skills & concepts from iconic brands like Apple and Saturn, I co-led the creation, rollout and facilitation of our "Dialogue Banking" retail philosophy.

Hudson, Nh

Zco Corporation is a custom software developer for iPhone, iPad, Android, 3D Animation, and other custom software needs. Worked with Sales Team to develop sales presentations for our custom software services. I developed B2B relationships, offering Zco app development services, to interactive agencies wishing to expand their menu of service offerings. Negotiated non-disclosure agreements and statements of work with clients. Planned, managed and executed 3D Animation trade show strategy.

Nashua, Nh

For over 2 years under my direction, our inside sales team was among the top 5% of Apple Business teams in the world. Exceeded sales goal 9 consecutive quarters. Trained retail staff on consultative process while always creating NPS promoters. Grew team from 1 to 13 members.

Waltham, Ma

I was the single point of contact at the bank for balance qualified clients. Managed a book of 500 clients totaling over $100MM. Focused on providing thoughtful guidance and customized solutions to address clients unique financial challenges and opportunities. Grew the balances of clients' credit, deposit, and investment accounts. Regional Credit Champion. FINRA series 6 and 63.

Burlington, Ma

Was among top 5% of LO's at HRBMC - Earned Circle of Excellence Award - 7 days in Switzerland.