Brian Lanahan Email & Phone Number

Portland, Oregon Area

Working with Chase, Google, Charles Schwab and VMware, Brian’s job is to see below the surface, piece together meaning and uncover new ideas to move an audience. Heading up our strategy team, he combines human insight with sustainability trends to help brands tell compelling stories and lead with purpose.

Eugene, Oregon, United States

Teach course on Sustainable Business Strategy.

San Francisco Bay Area

Taught MBA course on building 21st century brands.

Portland, Oregon Area

Free lance brand strategy, user insight and messaging. Projects include:User insight and challenger strategy for DuckDuckGo--the search engine that doesn't track you. Brand story and design projects with Deutsch Design Works: Vintage Electric Bikes, Sprint. Strategy and positioning work with Swirl: iON wearable cameras, Cool Effect carbon reduction.

Portland, Oregon Area

Marketing Lead for this Clean Tech start-up building hydrogen fuel cell solutions for zero-emission vehicles and power generators. Developed new brand name and identity, executed re-launch as Loop Energy. Responsible for message strategy, content and communications. Company IPO'd in 2021.

Portland, Oregon Area

Celilo is a B-Corp that publishes Chinook Book, a coupon guide for local sustainable businesses in six cities. Responsible for brand strategy and connecting mobile-social-local to activate user community. Helped transition from a print centric model to a mobile platform and developed strategy to scale the business nationally. Primary focus on mobile.

Boulder, CO

Director of Brand, Insight and Communications and co-founder of this Health 2.0 start-up that provided a web-based hub to help families stay involved in their loved one’s care and medical treatment. Company ceased operations in 2010. www.patientsandfamilies.com

Portland, Oregon Area

Founding Partner and Managing Director for this firm pioneering a new approach to brands using screenwriting principles. *Team developed story frameworks for over sixty-five brands. *Projects included reviving the Old Spice brand, rediscovering the core story of Wal-Mart, and finding the conflict in Cheerios. *Primary advisor for clients in translating.

Portland, Oregon Area

Taught MBA course on Ethics and Social Responsibility; Undergraduate course on Consumer Behavior. Also consulted on identity and strategy for organizations seeking to combine commerce and social values. Clients included: Green Mountain Energy, McDonough-Braungart Design Chemistry, Earth Justice, and International Sustainable Development Foundation.

Atlanta, GA

• Director of Special Projects, Worldwide Marketing Division
• Led combined Coke/Wieden+Kennedy team in creating and launching OK Soda. Brand Management, US Division
• Responsible for strategic direction and marketing execution for Diet Coke
• Led national reintroduction of Fresca. Executive Assistant to Vice President, Marketing; US Division
• Directed strategic planning process for US business plan.. Advertising Manager, US Division
• Managed creative process from brief to execution for seven brands.

Mba, Marketing/Marketing Management, General

Ba, History And Political Science

Activities and Societies: Graduated Cum Laude