- Develop and lead the long-term vision and strategy for Wayfair’s video and display marketing efforts- Own a $50MM+ budget across agencies and media partners - Lead a team of 6 technical managers, analysts, and co-ops responsible for media planning, buying, campaign management and measurement - Collaborate with technical partners in Data Science, Data Engineering, Marketing/Ad Technology on measurement and attribution, product development, and data visualization - Develop briefs and production roadmaps with creative partners and external agencies

-Awarded Wayfair "Marketer of the Year" for 2021

-VP Marketing, Pride@Kellogg; Director, Women's Business Association - Male Allies; Kellogg Impact Consulting Club; Kellogg Marketing Club-Relevant coursework in marketing management, strategy, and research; e-commerce; retail analytics; and advertising strategy

- Developed a portfolio marketing mix strategy for the Softsheen-Carson brand portfolio, leveraging historical results analysis, competitor research, media agency guidelines, and cross-functional insights. Recommended allocation of advertising and promotion budget across over 15 brands and sub-brands expected to yield 8.6% sales growth with 7% YOY reduction in marketing budget in 2018.- Created Walmart-specific turnaround support strategy recommendation, including pricing, media, shopper marketing, and innovation initiatives projected to save distribution and prevent sales losses.

As Director of Marketing, I worked with a team to introduce a global audience to Circle's programs. I used my background in online communications -- blogging, social media, online video, web analytics, email marketing, SEO, PPC, and Landing Page creation & testing -- to ensure that everyone who wants to have a child through surrogacy or help a family grow knew Circle, and could easily and confidentially evaluate our capabilities and reach us.Highlighted Experience:- Developed marketing, content, and branding strategies based on competitive analyses that led company to become nation’s largest surrogacy agency, doubling client intake from 2012 to 2015.- Analyzed advertising return-on-investment; implemented changes to reduce cost-per-acquisition by 65%.- Presented findings and recommendations to C-suite to improve allocation of an annual budget of over $800,000, among advertising, travel, promotions, website development, and content production efforts.- Led an interdepartmental team of 5 social workers, web developers, and case managers to create and implement a surrogate portal, reducing application processing times by 50%.- Introduced search engine optimization and marketing strategies to increase web traffic by 260%. - Led an internal marketing team of 4; managed relationships with outside partners, contractors, and vendors.

- Recommended and oversaw launch of a separate Circle Egg Donation brand and website, ultimately accounting for 15% of company’s overall online traffic and client base.- Launched social media and paid social campaigns, amassing a Facebook audience of over 12,000.- Secured media coverage in The New York Times, Reuters, The Wall Street Journal, BBC World Service, CNN, The Irish Times, The Sydney Morning Herald to drive global brand recognition.- Supported outside consultants in development of needs analysis and implementation of CRM solution.

- Increased Twitter engagement by over 60%; expanded Facebook to an audience of over 2,000.- Conducted search engine optimization and ad optimization, increasing web traffic by 25% over previous year.

- Conducted research project, drafting legal overview memoranda on status of surrogacy law and methods for securing parentage in all 50 states.- Managed client relationships, negotiating surrogacy and egg donor contracts with attorneys representing surrogates and egg donors.