Clients: Nespresso, PUMA & CitadinesKey responsibilities:• Project and event management• Media and KOL management• Media Pitching• Communications strategy and execution

Part of a team of branding, music and entertainment professionals offering advisory and consultancy to brands, content owners, creators & artists across local and international markets.Key Projects:• Alexander Stewart 'bleeding hearts' album launch• Chok Kerong and Vanessa Fernandez 'Spiral' album launch and concert• 'My Safe Place' EP launch and charity concert by musicians Kiri, Kotoji, Marian Carmel,Trisha Denise and LU.ME• SPICARE V3 Foundation product launch in Singapore

Clients: HighHouse (OUE Restaurants), Fred Perry Singapore, Mothercare & AnchorpointKey responsibilities:• Communications strategy and execution• Events Management• Media pitching, monitoring and coverage reporting

Product Marketing for UT (UNIQLO T-shirts), and special collaboration collections such as Uniqlo U, JW Anderson, White Mountaineering and Theory. Other significant projects include 21FW Thank You Festival, 22SS Uniform Blue and UT Fan Fest 2022.

Branding & development of ALT3RD – a multi-label e-commerce platform featuring content surrounding Fashion, Music, and Culture.Marketing & PR lead for Fred Perry in Singapore, Malaysia, Indonesia, and Vietnam (14 shops to date).Managing Marketing P&L for Fred Perry Singapore, Malaysia, Indonesia and Vietnam.Managing and initiating partnerships to develop unique on-brand collaterals and collaborations.Strategising, conceptualising, and implementing brand communications and campaigns.Post-campaign analyses and reporting.Developing Sales & Promotions and CRM campaigns/initiatives.

Developing and implementing marketing and promotional campaigns for Fred Perry Singapore, Malaysia, Indonesia and Vietnam.Managing and creating content for the various social media pages.Planning, coordinating, and executing Fred Perry events.Conceptualising and developing ideas for future Fred Perry events, partnerships and campaign activities.Managing relationships with partners and key opinion leaders