Brian Manwaring Email & Phone Number

Started this web-based (www.aromashield.com), direct retail company offering essential oils and personal care products. Developed corporate identity and brand, formulated product line, and designed all product packaging. Worked with third-party software development team to create e-commerce website and establish IT and phone systems.

Provided business strategy, product development, employee training, and operations management solutions for companies in a variety of industries.

Started this third-party publishing company in 1998 and made it profitable within the first year. Completed all legal filings, developed and installed all computer systems, hired and trained call center and administrative staff, designed advertising and marketing strategy, developed relationships with vendors, and created new print, audio, video, and personal care products. Sales reached $1.3 million in 2008 with 50,000 customers in 16 different countries. Company was sold in mid-2009.

Managed sales, marketing, design, and engineering functions for $7 million metal and wood fabricator of custom retail displays, shelving and merchandisers. Managed 3 stock product lines as well as custom designs. Reorganized sales force, transitioned engineering to CAD design, and replaced an unproductive ad program with a high-profile PR/web campaign. Within 18 months, project volume doubled (with no additional headcount) and customer base grew 20%. Authored trade articles for Hardware Retailing, Bank Marketing, Visual Merchandising and Store Design, and PROMO magazines.

Designed annual marketing and sales strategy for $30 million manufacturer of metal and plastic retail store fixtures, custom displays, and portable traffic signage. Implemented a system of consistent monthly measures to better evaluate and adjust the efforts of sales representatives calling on Fortune 500 accounts. Instituted a successful line of stock displays which added $2 million in sales to this $30 million company. Worked with manufacturing to reduce inventory while improving delivery times. Over 4 years, sales grew 5 times faster than inventory. Certified as a point-of-purchase consultant by Point of Purchase Advertising Institute. Concurrently managed the Traffic Control Division with its own product line and sales force.

Managed and developed start up division called MDI Traffic Control. Applied patented designs from display development to traffic signage. Hired and trained outside 6-man sales force. Developed 3 new product lines. Sales rose from $300,000 to $5 million in 8 years, selling to utility companies and highway departments.

Managed 3 product lines and successfully launched 2 new lines. Revenues went from $22 million to $90 million. Created and executed coordinated marketing programs including POP displays, dealer signage, co-op advertising, sales literature, incentive travel, radio and TV spots, packaging, and swag to increase national dealer base from 5,500 to 9,000 over 4 years--driving a sales increase of roughly 30% per year.

Co-directed 6-person large account team onsite at Household Finance Corporation. Regularly reviewed HFC's hardware and software systems to streamline processes and increase productivity. Pioneered the use of online terminal systems for HFC's financial transactions. Submitted major proposal for system investments; resulted in a $4 million order.

Mba, Marketing And Finance

Distinguished Scholar; graduated in top 10% of class.

B.A., Communications, Emphasis In Pr And Journalism

Activities and Societies: Daily Universe Staff Writer, BYU Oratorio Choir, Air Force ROTCGraduated magna cum laude. Awarded Hinckley.