Brian Mccoy

Brian Mccoy Email and Phone Number

Marketing Strategy and Engagement Director, CIS @ Optum
Los Angeles, CA, US
Brian Mccoy's Location
Los Angeles, California, United States, United States
Brian Mccoy's Contact Details
About Brian Mccoy

With over 15 years of experience, I have consistently driven success and growth in marketing. I am passionate about bringing awareness to health conditions and telling the stories of millions of people who benefit from our innovative solutions. In my free time you can catch me riding motorcycles and attempting to bake goods (poorly) for my daughter from The Great British Bake Off!

Brian Mccoy's Current Company Details
Optum

Optum

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Marketing Strategy and Engagement Director, CIS
Los Angeles, CA, US
Website:
optum.com
Employees:
97827
Brian Mccoy Work Experience Details
  • Optum
    Marketing Strategy And Engagement Director, Cis
    Optum
    Los Angeles, Ca, Us
  • Optum
    Engagement Director
    Optum
    Los Angeles, Ca, Us
  • Reverba
    Director Of Marketing - Health Stories Project
    Reverba Sep 2023 - Nov 2024
    Los Angeles, California, United States
    Responsible for all brand marketing, social marketing, growth marketing, lifecycle marketing and product marketing. Crafted campaigns for over 650 disease states with a focus on rare diseases, oncology, respiratory conditions, and mental health.Doubled reach and engagement by expanding digital strategy to European and Asian markets.Increased engagement by 30%, leading to enhanced lead quality and acquisition.Increased revenue by $1,800,000 in 1 year.Boosted team productivity and cross-functional communication by implementing modern tech stack and reducing manual work.Continue to exceed on customer acquisition by hitting 98% of acquisition goals through successful marketing campaigns on key accounts.Developed and executed a client-centric marketing plan for 14 top pharmaceutical companies globally.
  • Reverba
    Senior Marketing Manager - Health Stories Project
    Reverba Feb 2021 - Sep 2023
    Los Angeles, California, United States
    Formulated campaigns that connected with 300+ unique health care conditions, boosting a 1st party database to hundreds of thousands of unique data points.Oversaw the implementation of clinical trial campaigns that reached millions nationwide, driving an overall increase in trial enrollment.Streamlined project processes and improved efficiency by 25% through new internal KPIs, leading to increased productivity and cost savings.Responsible for the optimization of digital advertising performance through effective messaging and creative development across multiple DSPs and channels.
  • Fastly
    Senior Business Developer
    Fastly Oct 2020 - Jan 2021
    Los Angeles, California, United States
    Successfully promoted to global companies of Fastly's WAF platform's value, particularly in the fintech and pharmaceutical verticals.
  • Signal Sciences
    Business Developer (Acquired By Fastly)
    Signal Sciences Feb 2020 - Jan 2021
    Culver City, California, United States
    Protected world's leading companies' web apps, APIs & microservices. Improved security, reliability & velocity. Cut costs with hybrid SaaS.Successful Exit: Acquired by Fastly with a $1B valuation, supported by top venture capital firms and a strong customer base.Increased business impact by cultivating connections with the top 5 financial companies.
  • Black Square Holdings
    Director Of Marketing And Sales
    Black Square Holdings Jan 2016 - Jan 2018
    West Hollywood
    Pitched new and established clients on the merits of our offerings, customizing presentations to customer needs.Managed team of 20 sales and operations staff.Worked alongside and negotiated with A&R representatives from notableagencies such as WME, APA, CAA & ICM.Responsible for Media and PR Relations with various media outlets.Prospected for new business while maintaining and up-selling current clientele.Sold with a consultative approach, remembering to be a partner in every sense of the word.Negotiated rates, orders, and inventory with outside vendors, growing relationships and ultimately reducing costs by 32%.Lead weekly knowledge sessions with internal teams, keeping up to date with competitive landscape, market trends, and additional sales points.Managed pipeline and workflow in Salesforce.Trained and mentored staff members – investing time and resources into the professional and personal betterment of the team.
  • Black Square Holdings
    Marketing Manager
    Black Square Holdings Aug 2011 - Dec 2015
    West Hollywood, Ca & New York,Ny
    Fostered relationships with radio stations, local and national publications and popular music/entertainment websites to effectively promote upcoming shows and events, creating YoY growth in ticket sales every year.Headed the development of digital marketing campaigns, from assets to optimization, for branded content, as well as custom content for national and local talent leading to 116% user growth rate over a seven-month period and 92.8% increase in ad engagement.Responded to business goals, anticipated future needs, and helped to determine ideal solutions for multiple campaigns.Coordinated the gathering and organization of media rate and research information required to develop media strategies.Identified numbers, maintained cross‐reference lists, created internal media scheduling, and implemented strategic decisions for campaigns based on key performance indicators and trends resulting in a 77% decrease in cost per-click and a 14% increase in user growth
  • Buzzed Media
    Digital Marketing Consultant
    Buzzed Media May 2015 - Aug 2015
    New York, Ny
    Coordinated marketing efforts between Buzzed Media and artists in regard to national, local and digital media platforms for full spectrum marketing/promotional campaigns. Implemented the standard for creation of press kits and additional ad hoc promotional materials to fall in line with campaign guidelines and vision. Moderated and assisted in the development of brand pages on all social media platforms, and optimized according to campaign analytics. Created concepts & designs for digital advertisements featured on major media outlets, and creation of all ancillary marketing materials.
  • Us Army
    Senior Targeting And Threat Intelligence Analyst
    Us Army Jul 2007 - Jul 2011
    Global
    Deployed under Operation Iraqi Freedom, identifying areas of imminent threat and crafting informed critical solutions.Produced time-sensitive daily and weekly intelligence reports, plans, and briefings as the regional threat group specialist to key senior military and government officials.Selected to lead counter-terrorism and intelligence efforts for Quick Reactionary Forces and special mission initiatives.Held TS/SCI Security Clearance.Personal Achievement Awards: 2 x Army Commendation Medal, 2 x Army Achievement Medal, Good Conduct Medal

Brian Mccoy Skills

Imint Criminal Intelligence Public Speaking Intelligence Elint Digital Strategy Pathfinder Masint Geoint Bats Army Sales Jpas Link Analysis Military Training Reconnaissance Business Development Behavioral Targeting Market Research Military Leadership Tactical Operations Digital Marketing Strategic Planning Threat Analysis Arcgis Tigr Palantir Hiide Microsoft Office Analyst Notebook Multi National Experience Axis Pro Targeting Active Top Secret Training Arcmap Intelligence Analysis Information Security Management Jwics Social Media Marketing Asymmetric Warfare Military Military Operations Humint Nodal Analysis Query Tree Art Direction Falconview Transnational Threat Analysis Marketing Strategy Adobe Creative Suite Surveillance All Source Analysis Tactics Sigint

Brian Mccoy Education Details

Frequently Asked Questions about Brian Mccoy

What company does Brian Mccoy work for?

Brian Mccoy works for Optum

What is Brian Mccoy's role at the current company?

Brian Mccoy's current role is Marketing Strategy and Engagement Director, CIS.

What is Brian Mccoy's email address?

Brian Mccoy's email address is br****@****ive.com

What is Brian Mccoy's direct phone number?

Brian Mccoy's direct phone number is +131042*****

What schools did Brian Mccoy attend?

Brian Mccoy attended California State University, Northridge, Santa Monica College, The United States Army Intelligence Center.

What are some of Brian Mccoy's interests?

Brian Mccoy has interest in Politics, Science And Technology, Education, Arts And Culture.

What skills is Brian Mccoy known for?

Brian Mccoy has skills like Imint, Criminal Intelligence, Public Speaking, Intelligence, Elint, Digital Strategy, Pathfinder, Masint, Geoint, Bats, Army, Sales.

Who are Brian Mccoy's colleagues?

Brian Mccoy's colleagues are Brian Landwehr, Mba, Cissp, Erin Donahue, Rhit, Richard Loupe', Raffathunisa R., Giri Prasad G, Kate Mcclanahan, Alicia Nees.

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