Brian Mccoy Email and Phone Number
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With over 15 years of experience, I have consistently driven success and growth in marketing. I am passionate about bringing awareness to health conditions and telling the stories of millions of people who benefit from our innovative solutions. In my free time you can catch me riding motorcycles and attempting to bake goods (poorly) for my daughter from The Great British Bake Off!
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Marketing Strategy And Engagement Director, CisOptumLos Angeles, Ca, Us -
Engagement DirectorOptumLos Angeles, Ca, Us -
Director Of Marketing - Health Stories ProjectReverba Sep 2023 - Nov 2024Los Angeles, California, United StatesResponsible for all brand marketing, social marketing, growth marketing, lifecycle marketing and product marketing. Crafted campaigns for over 650 disease states with a focus on rare diseases, oncology, respiratory conditions, and mental health.Doubled reach and engagement by expanding digital strategy to European and Asian markets.Increased engagement by 30%, leading to enhanced lead quality and acquisition.Increased revenue by $1,800,000 in 1 year.Boosted team productivity and cross-functional communication by implementing modern tech stack and reducing manual work.Continue to exceed on customer acquisition by hitting 98% of acquisition goals through successful marketing campaigns on key accounts.Developed and executed a client-centric marketing plan for 14 top pharmaceutical companies globally. -
Senior Marketing Manager - Health Stories ProjectReverba Feb 2021 - Sep 2023Los Angeles, California, United StatesFormulated campaigns that connected with 300+ unique health care conditions, boosting a 1st party database to hundreds of thousands of unique data points.Oversaw the implementation of clinical trial campaigns that reached millions nationwide, driving an overall increase in trial enrollment.Streamlined project processes and improved efficiency by 25% through new internal KPIs, leading to increased productivity and cost savings.Responsible for the optimization of digital advertising performance through effective messaging and creative development across multiple DSPs and channels. -
Senior Business DeveloperFastly Oct 2020 - Jan 2021Los Angeles, California, United StatesSuccessfully promoted to global companies of Fastly's WAF platform's value, particularly in the fintech and pharmaceutical verticals. -
Business Developer (Acquired By Fastly)Signal Sciences Feb 2020 - Jan 2021Culver City, California, United StatesProtected world's leading companies' web apps, APIs & microservices. Improved security, reliability & velocity. Cut costs with hybrid SaaS.Successful Exit: Acquired by Fastly with a $1B valuation, supported by top venture capital firms and a strong customer base.Increased business impact by cultivating connections with the top 5 financial companies. -
Director Of Marketing And SalesBlack Square Holdings Jan 2016 - Jan 2018West HollywoodPitched new and established clients on the merits of our offerings, customizing presentations to customer needs.Managed team of 20 sales and operations staff.Worked alongside and negotiated with A&R representatives from notableagencies such as WME, APA, CAA & ICM.Responsible for Media and PR Relations with various media outlets.Prospected for new business while maintaining and up-selling current clientele.Sold with a consultative approach, remembering to be a partner in every sense of the word.Negotiated rates, orders, and inventory with outside vendors, growing relationships and ultimately reducing costs by 32%.Lead weekly knowledge sessions with internal teams, keeping up to date with competitive landscape, market trends, and additional sales points.Managed pipeline and workflow in Salesforce.Trained and mentored staff members – investing time and resources into the professional and personal betterment of the team.
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Marketing ManagerBlack Square Holdings Aug 2011 - Dec 2015West Hollywood, Ca & New York,NyFostered relationships with radio stations, local and national publications and popular music/entertainment websites to effectively promote upcoming shows and events, creating YoY growth in ticket sales every year.Headed the development of digital marketing campaigns, from assets to optimization, for branded content, as well as custom content for national and local talent leading to 116% user growth rate over a seven-month period and 92.8% increase in ad engagement.Responded to business goals, anticipated future needs, and helped to determine ideal solutions for multiple campaigns.Coordinated the gathering and organization of media rate and research information required to develop media strategies.Identified numbers, maintained cross‐reference lists, created internal media scheduling, and implemented strategic decisions for campaigns based on key performance indicators and trends resulting in a 77% decrease in cost per-click and a 14% increase in user growth
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Digital Marketing ConsultantBuzzed Media May 2015 - Aug 2015New York, NyCoordinated marketing efforts between Buzzed Media and artists in regard to national, local and digital media platforms for full spectrum marketing/promotional campaigns. Implemented the standard for creation of press kits and additional ad hoc promotional materials to fall in line with campaign guidelines and vision. Moderated and assisted in the development of brand pages on all social media platforms, and optimized according to campaign analytics. Created concepts & designs for digital advertisements featured on major media outlets, and creation of all ancillary marketing materials.
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Senior Targeting And Threat Intelligence AnalystUs Army Jul 2007 - Jul 2011GlobalDeployed under Operation Iraqi Freedom, identifying areas of imminent threat and crafting informed critical solutions.Produced time-sensitive daily and weekly intelligence reports, plans, and briefings as the regional threat group specialist to key senior military and government officials.Selected to lead counter-terrorism and intelligence efforts for Quick Reactionary Forces and special mission initiatives.Held TS/SCI Security Clearance.Personal Achievement Awards: 2 x Army Commendation Medal, 2 x Army Achievement Medal, Good Conduct Medal
Brian Mccoy Skills
Brian Mccoy Education Details
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Behavioral And Social Sciences -
The United States Army Intelligence Center4.0
Frequently Asked Questions about Brian Mccoy
What company does Brian Mccoy work for?
Brian Mccoy works for Optum
What is Brian Mccoy's role at the current company?
Brian Mccoy's current role is Marketing Strategy and Engagement Director, CIS.
What is Brian Mccoy's email address?
Brian Mccoy's email address is br****@****ive.com
What is Brian Mccoy's direct phone number?
Brian Mccoy's direct phone number is +131042*****
What schools did Brian Mccoy attend?
Brian Mccoy attended California State University, Northridge, Santa Monica College, The United States Army Intelligence Center.
What are some of Brian Mccoy's interests?
Brian Mccoy has interest in Politics, Science And Technology, Education, Arts And Culture.
What skills is Brian Mccoy known for?
Brian Mccoy has skills like Imint, Criminal Intelligence, Public Speaking, Intelligence, Elint, Digital Strategy, Pathfinder, Masint, Geoint, Bats, Army, Sales.
Who are Brian Mccoy's colleagues?
Brian Mccoy's colleagues are Brian Landwehr, Mba, Cissp, Erin Donahue, Rhit, Richard Loupe', Raffathunisa R., Giri Prasad G, Kate Mcclanahan, Alicia Nees.
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