Brian Mccoy Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

Responsible for all brand marketing, social marketing, growth marketing, lifecycle marketing and product marketing. Crafted campaigns for over 650 disease states with a focus on rare diseases, oncology, respiratory conditions, and mental health.Doubled reach and engagement by expanding digital strategy to European and Asian markets.Increased engagement by 30%, leading to enhanced lead quality and acquisition.Increased revenue by $1,800,000 in 1 year.Boosted team productivity and cross-functional communication by implementing modern tech stack and reducing manual work.Continue to exceed on customer acquisition by hitting 98% of acquisition goals through successful marketing campaigns on key accounts.Developed and executed a client-centric marketing plan for 14 top pharmaceutical companies globally.

Los Angeles, California, United States

Formulated campaigns that connected with 300+ unique health care conditions, boosting a 1st party database to hundreds of thousands of unique data points.Oversaw the implementation of clinical trial campaigns that reached millions nationwide, driving an overall increase in trial enrollment.Streamlined project processes and improved efficiency by 25% through new internal KPIs, leading to increased productivity and cost savings.Responsible for the optimization of digital advertising performance through effective messaging and creative development across multiple DSPs and channels.

Los Angeles, California, United States

Successfully promoted to global companies of Fastly's WAF platform's value, particularly in the fintech and pharmaceutical verticals.

Culver City, California, United States

Protected world's leading companies' web apps, APIs & microservices. Improved security, reliability & velocity. Cut costs with hybrid SaaS.Successful Exit: Acquired by Fastly with a $1B valuation, supported by top venture capital firms and a strong customer base.Increased business impact by cultivating connections with the top 5 financial companies.

West Hollywood

Pitched new and established clients on the merits of our offerings, customizing presentations to customer needs.Managed team of 20 sales and operations staff.Worked alongside and negotiated with A&R representatives from notableagencies such as WME, APA, CAA & ICM.Responsible for Media and PR Relations with various media outlets.Prospected for new business while maintaining and up-selling current clientele.Sold with a consultative approach, remembering to be a partner in every sense of the word.Negotiated rates, orders, and inventory with outside vendors, growing relationships and ultimately reducing costs by 32%.Lead weekly knowledge sessions with internal teams, keeping up to date with competitive landscape, market trends, and additional sales points.Managed pipeline and workflow in Salesforce.Trained and mentored staff members – investing time and resources into the professional and personal betterment of the team.

West Hollywood, Ca & New York,Ny

Fostered relationships with radio stations, local and national publications and popular music/entertainment websites to effectively promote upcoming shows and events, creating YoY growth in ticket sales every year.Headed the development of digital marketing campaigns, from assets to optimization, for branded content, as well as custom content for national and local talent leading to 116% user growth rate over a seven-month period and 92.8% increase in ad engagement.Responded to business goals, anticipated future needs, and helped to determine ideal solutions for multiple campaigns.Coordinated the gathering and organization of media rate and research information required to develop media strategies.Identified numbers, maintained cross‐reference lists, created internal media scheduling, and implemented strategic decisions for campaigns based on key performance indicators and trends resulting in a 77% decrease in cost per-click and a 14% increase in user growth

New York, Ny

Coordinated marketing efforts between Buzzed Media and artists in regard to national, local and digital media platforms for full spectrum marketing/promotional campaigns. Implemented the standard for creation of press kits and additional ad hoc promotional materials to fall in line with campaign guidelines and vision. Moderated and assisted in the development of brand pages on all social media platforms, and optimized according to campaign analytics. Created concepts & designs for digital advertisements featured on major media outlets, and creation of all ancillary marketing materials.

Global

Deployed under Operation Iraqi Freedom, identifying areas of imminent threat and crafting informed critical solutions.Produced time-sensitive daily and weekly intelligence reports, plans, and briefings as the regional threat group specialist to key senior military and government officials.Selected to lead counter-terrorism and intelligence efforts for Quick Reactionary Forces and special mission initiatives.Held TS/SCI Security Clearance.Personal Achievement Awards: 2 x Army Commendation Medal, 2 x Army Achievement Medal, Good Conduct Medal

Political Science, Political Science And Government, 3.9

Activities and Societies: National Society of Leadership and Success (Sigma Alphi Pi) Dean’s List 2018 - 2019 Iraq and Afghanistan.

Associate’S Degree, Behavioral And Social Sciences

Activities and Societies: Iraq And Afghanistan Veterans Of America

Ait Graduation Certificate, Military Intelligence, General, 4.0

Graduated top of class with Honors