Brian Mcelaney Email & Phone Number

Philadelphia, Pa, Us

Bethesda, Md, Us

As a member of the Application Development team, I'll help define, triage, and track goals and progress toward improving performance across our web-based platforms.

Philadelphia, Pennsylvania, Us

Ombulabs is a consultancy specialized in the scalability and maintainability of software products with a specific focus on large-scale business systems written in Ruby on Rails. In this contract role, I'm working as staff augmentation with an automated bill pay platform, refactoring their identity and access management features from Ruby on Rails to Cognito.

Philadelphia, Pennsylvania, Us

Ombulabs is a consultancy specialized in the scalability and maintainability of software products with a specific focus on large-scale business systems written in Ruby on Rails. In this contract role, I played a player-coach role on small teams working on upgrades to legacy versions of Ruby and Rails. This involved researching, defining, and executing roadmaps in addition to providing process and architecture consulting for enterprise clients. Client projects to date have included a virtual healthcare platform, an enterprise cloud management platform, and a payment processing platform.

Satellite Beach, Florida, Us

As an independent consultant working with startups seeking concept validation and pre-seed funding, I assist venture capital and private equity groups in performing due diligence and early-stage organizations trying to make build-vs-buy decisions. This often involves working with product teams to define feature sets, risk assessments, go-to-market strategies, and pitch decks. Projects to date have involved a wide range of interests including wine industry data, tournament management, collaborative education, and real estate.

Philadelphia, Pa, Us

Nerd Street Gamers is a national network of live gaming venues. I joined the organization during the 2020 pandemic quarantine as part of an effort to improve the user experience for digital (rather than in-person) esports tournaments and gamer community management. Recruited, hired, and managed an initial 10-member team to research, plan, design, and build systems ranging from multi-platform e-commerce to real-time chat and sports bracketing systems. Assisted in corporate strategy, 3rd party contractor management, build-vs-buy decisions, sales, M&A, and funding efforts.

Philadelphia, Pa, Us

Think Company is an experience design and technology consultancy with a focus on improving business systems and a lot of experience in highly regulated industries. I was a member of the senior leadership team responsible for growth planning, staffing, and go-to-market strategy and sales strategy. I skip-supervised over 20 UX engineers and technical process consultants. During my tenure revamped hiring, career laddering, and continual management processes to improve retention and professional development.

Philadelphia, Pa, Us

As a senior leadership team member responsible for team growth planning, staffing, and career development for the front-end development team at Think Company - a user experience design firm. Revamped hiring and continual management processes to improve retention. Assisted teams in architecture as they implemented custom design systems for transactional systems maintained by their large enterprise clients in React, Angular, and Vue.js.

As an independent consultant, augmented the internal team as the rebuilt their legacy Ruby on Rails platform using Elixir and Phoenix Framework.

This was a quality assurance and feature validation project for a bowling center scoring system built by another vendor. Significant issues were found with the work done, so I was hired to provide an impartial 3rd party assessment of the system for legal proceedings.

Philadelphia, Pa, Us

During my tenure, RevZilla became part of America’s largest powersports aftermarket retailer, Comoto Motorsports. I was hired to work on a proprietary ERP system built in Ruby on Rails to support retail and supply chain operations. Then, in the run-up to the formation of Comoto, I worked with a small team to build a proprietary Phoenix Framework e-commerce platform to replace an outdated enterprise product used by their new sister company, Cycle Gear, resulting in sizable improvements in recent customer acquisition and conversion. After the merger, we expanded the platform to replace RevZilla’s e-commerce system, which is fully integrated with its legacy warehouse and logistics platform. I also helped rework our accounting systems to rely on purchase orders (as opposed to shipping invoices) as the source of truth for vendor payments.

WebLinc was an ecommerce platform company and consultancy focused on website implementation for mid-market e-commerce retailers. I worked as a member of their core product team – building an enterprise-grade Ruby on Rails commerce platform (later open-sourced as Workarea Commerce). During this time, I was primarily responsible for API design and 3rd party integration planning. I sometimes lead development teams during platform implementation projects requiring complex changes to the core platform for specialized features. Co-responsible for recruiting, hiring, and training a team of 50 developers working in Ruby on Rails, MongoDB, and Elasticsearch. I also participated in sales engineering for over $10 million in project work, performed technical assessments for acquisition targets as part of M&A activities (resulting in purchasing the OrderBot order management system), and represented the company at various retail conferences and expos.

Philadelphia, Pennsylvania, Us

As the founding director of their software design and development services offering, built a consultancy focused on building web-based business systems from the ground up. Sourced, recruited, and hired a 12-member team, sold and managed $3 million in new business, and served as lead developer to an internationally distributed team of designers, developers, PMs, and DevOps professionals in Philadelphia, Wilmington, and London.Client projects included:• Quality assurance and feature validation for the Drug Information Association and BMW• API design and view-tier development for Abbott POC’s Piccolo Express and Info HQ Systems• Rebuild of ticketing ecommerce and event management platform SeatEngine• Requirements gathering, product design, and prototyping for several early-stage startups

Philadelphia, Pa, Us

As a contract PHP developer I wrote custom extensions to the ExpressionEngine CMS and implemented websites for utility companies EnergyWorks and American Water.

As a Ruby on Rails contractor for a social media startup I worked on a platform encouraging users to share their opinions on a wide range of topics. This system was fully integrated with a parts of speech parser derive word meanings and patterns of speech for use by large language models. Technologies used include Ruby, Ruby on Rails, rbtagger, HTML, CSS, JavaScript.

Philadelphia, Pa, Us

As Principal Software Architect at Electronic Ink, my primary responsibility involved prospecting and business development. I averaged $5 million a year in new business development while maintaining one of the company's highest average billable hour rates.In addition to my business development duties, I also contributed to client projects, including:- SiteCore CMS customization and implementation for Air Products, Jefferson Hospital, and Crayola- API Design and UI Development for Abbott POC’s Info HQ System and i-STAT firmware- Web App development Thomson Reuters, Deutsche Bank, Wilmington Trust, and Canon Communications- Road mapping and technical feasibility consulting for Goldman Sachs, and Restek- Business concept validation consulting and algorithm design for local search startup The Local Channel

Philadelphia, Pa, Us

During the 2008 financial crisis, widespread hardship impacted a number of clients, resulting in poor performance in the first quarter of 2009. Electronic Ink performed a reduction in force. I volunteered to be furloughed - leaving the company for 10 weeks, handing management of the team to one of my tech leads and returning to focus on sales efforts and architecture consulting.In the interim I took contract work with former clients from my Pixelworthy days, working on custom PHP, HTML, CSS, JavaScript, Abobe Flex, and Microsoft Sliverlight applications

Philadelphia, Pa, Us

As Director of Interactive Technology at Electronic Ink, I oversaw a distributed team of 18 consulting engineers, managing various roles such as process and implementation consultants, design-team-embedded engineers, and staff augmentation resources. Under my leadership, I successfully transformed the technology department from a loss leader to a profit center, doubling the size of the development team and managing teams earning $8.2 million in revenue with sustained annual growth exceeding 30%. Additionally, I played a crucial role in prospecting and sales efforts, helping close $2.3 million in new business for 2008.In addition to my managerial duties, I also contributed to client projects, including:- Code deliverables for design systems created for Merrill Lynch and J.P. Morgan & Co.- View-tier code written for the electronic health record product from Medsphere Systems, the CEDA identity and access management platform at Penske, and a server room monitoring product for Aperture- Website development for Willis Insurance, Endo Pharmaceuticals, Harman Kardon US, and Penske- Roadmapping and technical feasibility consulting for the Bloomberg Terminal operating system redesign, pharmaceutical production line monitoring systems at Systech, and a risk analysis platform for WillisRE- Prototyping and product market fit consulting for participants in the Air Products Incubator programDuring this time, my teams participated in several innovative projects, developing modern processes for enterprise content migration and localized content governance, building one of the first JavaScript MVC frameworks, and honing techniques that would eventually be known as Object-Oriented CSS.

Philadelphia, Pa, Us

As a lead strategist at Electronic Ink, I spearheaded efforts to create next-generation user experiences in web-based enterprise software. Clients included a custom SharePoint component implementation for BP and Rohm and Haas, data visualization tooling for reporting and regulatory compliance systems at UBS, and a JavaScript component framework for a highly customizable dashboard single-page application at Maxwell USA. Technologies used included SharePoint, C#, PHP, HTML, CSS, and JavaScript.

Philadelphia, Pa, Us

As a senior developer at Electronic Ink, my responsibilities involved consulting on technical requirements and writing view-tier code for enterprise platforms and public-facing websites. I worked on user interface prototypes for MEDecision’s Electronic Medical Records platform. I also led efforts to build the Philadelphia Orchestra website, integrating several headless enterprise platforms to provide scheduling and ecommerce features. Technologies used included C#, HTML, CSS, and JavaScript.

Philadelphia, Pa, Us

As a developer, my responsibilities involved building web standards-compliant interfaces for websites and web applications. Technologies used included C#, HTML, CSS, and JavaScript. During this period, I mainly worked on C# view tier code on a client project for Lincoln Financial Group. I also worked on a small static brochureware site for the Fairmount Park Conservancy

Pixelworthy, a former subsidiary of Electronic Ink, specialized in crafting visually appealing and accessible user interfaces for brochureware and public information websites. As a web developer on the Pixelworthy team, I was tasked with creating tailored extensions for content management systems such as ExpressionEngine and ZenCart. This involved extensive PHP, MySQL, HTML, CSS, and JavaScript coding. Notable projects included collaborations with organizations like the Children’s Hospital of Philadelphia, the College of Physicians, regional news publisher Metrocorp, and high-end audiophile retailer Cable Company.

Washington, Dc, Us

The Combined Joint Task Force-Horn of Africa was a CENTCOM special operations command that performed operations across an 11-nation region in northeastern Africa. The term "Combined" reflects its multinational composition, with members from the US, Great Britain, France, South Korea, Pakistan, and local partner nations. Being "Joint" signifies inter-branch collaboration, including members from the Army, Navy, Air Force, or Marine Corps from any of those nations.As an enlisted advisor, I was focused on developing communication strategies to garner local and international cooperation and support for regional efforts. Our operations included multiple missions, including providing medical, dental, and veterinary care through civil affairs projects, constructing schools, medical facilities, and infrastructure via engineering projects, and delivering military training to partner nations. In support of these efforts, I participated in numerous missions across five countries.In my role, I developed public relations guidance, media, and social media strategy, provided personal escort to members of the media traveling in our area of responsibility, and coordinated with foreign-national governments, the U.S. Department of State, and various government and non-government agencies. I also took on operational responsibilities for the Public Affairs Office, overseeing tasks such as managing a $200,000 equipment budget, onboarding new employees, supervising a team of contract translators, actively participating in command operations planning, and serving as the Terminal Area Security Officer for our classified assets.Simultaneously, I served as a photojournalist, earning bylines in over 200 international publications, including Maxim and Forbes magazines and major U.S. newspapers.During this period, I received the Joint Service Commendation Medal for “Exceptionally Meritorious Service” for actions taken during a dual helicopter crash recovery mission in February 2006.

Advanced Wine Certification

Associate Of Science

Certification, Public Affairs/Print And Broadcast Journalism

Education record