- Recently was awarded “MVP” for the entire Social & Digital department in 2024. - Successfully created and Executive Produced BET's Award Winning digital series entitled ‘For The Fellas’. Crowned as an WEBBY HONOREE in 2024. - Brought in over $1 Million dollars in revenue for the social & digital department in 2024 with ‘For The Fellas’. - Completely revamped and enhanced BET's post production process, while totally revamping our social rollout strategy for Digital Originals across platforms.- Served as Creative Lead for BOTH the most successful BET Awards (2023) & Hip Hop Awards (2022) in BET's Social & Digital history. - My unique experience in BOTH social media & production has made me a Unicorn for the department. Successfully helping BET shape their brand voice and strategy, while using my creativity in content production to help drive the department to our aggressive KPI’s.

• Craft the brand response, engagement strategy, and UGC campaigns for cultural events to generate engagement and achieve benchmarks for viewership across Facebook, Twitter, Instagram, and YouTube platforms alike.• Tripled video views across Instagram (+285%), Twitter (+678%) and YouTube (+200%)• Pitched and executively produced AVA Award-winning Facebook series "We Own Homecoming" that highlighted HBCU Homecomings; which garnered over 2M organic video views and 8.7M new followers on Facebook.• Executively produced, directed, and edited BET's Black History Month Spotlight Feature on ESPN’s Stephen A. Smith; Highlighting Mr. Smith’s trailblazing accomplishments and the networks commitment to diversity for African Americans in key executive level positions.• Lead producer for all digital and sponsored content to promote BET Awards, Soultrain Awards, Hip-Hop Awards, NAACP Awards, and The BET Experience.• Serves as host for BET’s Instagram Live “Behind The Scenes” series; which features backstage access to performing artist for all major tentpoles.

• Lead creative social strategist and marketing for Michelle Obama’s "When We All Vote" campaign partnership with BET. #WhenWeAllVote content garnered over 3M organic views while generating thousands of register voters.• Expanded responsibilities across multiple production platforms to lead in celebrity guest bookings, castings, and musical direction for BET’s first YouTube Livestream series Freestyle Friday . The series won a Marcom Platinum Award and achieved BET’s first 1 Million subscribers on YouTube.• Lead marketing and social strategist for BET’s “The Bobby Brown Story”. Ranked as the No. 1 most social cable primetime network on television during premiere. Garnering 6.6M linear viewers with #BobbyBrownBET trending for a total of 13 hours on Twitter.

. Create and produce social packages for I-One Digital's staples brands (MadameNoire, Hello Beautiful, Bossip, Global Grind TV, and The Fumble). Additionally, I serve as the Youtube lead for all brand accounts. Handling uploading, scheduling, community managing, and insight reports. . Social Media Manager for Shea Moisture Men. I create and produce social content to help promote all of our hair and skincare products online and in local retail stores. Driving and leading creative efforts to build awareness and educate customers on how to use our products for the best results. . Social Brand Manager at Goorin Bros. I served as the lead for social campaigns and created digital content that helped build awareness around our brand products. Executing the brands first HBCU campaign partnership with their biggest retail seller, DTLR. Successfully building awareness and brand identity with customers in the South, driving sales and building on a new core customer audience.

• Spearheaded and executive produced First Take’s HBCU initiative by having University bands featured in our show open. This lead to First Take participating in the annual #HBCUWeek, which generated over $4.7M in scholarship funds for Historically Black Colleges in the networks first year involved. • Assisted with the creative rebranding for First Take’s transition from ESPN 2 to ESPN 1; strategically managing and producing the shows first live performance with Grammy award winning artist Wale and Lil Wayne. This episode premiere on ESPN 1 was the highest rated episode in the networks history, and contributed to First Take growing their linear audience by 50% within the first year. • Lead marketing and social strategist for all of First Takes social media accounts; Achieving the shows first 1M followers on Twitter with garnering over 3M total followers among all accounts.

• Provide assistance to Producers and Highlight Supervisors in the news gathering operation of the studio productiondepartment• Interact with a variety of coordinating Producers, Highlight Supervisors and Editors• Screen games, select shots for highlights and create shot sheets• Implement highly routine tasks to support production projects• Input data into the archive computer systems• Provide story ideas to generate features

Here at Eagle Access ( Campus Web Series) I produce and develop entertainment and educational content that can relate to a 10,000+ student body. Among conducting interviews with students and athletes, I am also Co-writer & Co-Producer of "Unsatisfied Round 2" documentary focused on the NCCU Men's Basketball Team.

I work on marketing strategies to help build a bigger listening audience by using different social media tactics. I also assist in booking artist, planning and organizing events in the triangle (RDU) area, as well as interview different recording artist like Big Daddy Kane and Grammy Award Winning Producer " 9th Wonder".

I conduct live interviews with coaches and athletes, as well as writing and editing my own scripts. I use Adobe Premiere to edit my own video highlights.