Brianna Larkin Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Tampa, Florida, United States

Morning Foods - H-E-B/Winco/Hy-Vee Retailers

Tampa, Florida, United States

• Proactively created a data analytics dashboard using IRI and Nielsen software to analyze business trends, while communicating key findings to account managers on a weekly basis.
• Assisted account managers in presenting and effectively closing deals during business category reviews with HEB stakeholders, resulting in a gain of +13 distribution wins across General Mills meals and baking.
• Developed internal team efficiency by streamlining weekly team deliverables, creating a clear task priority list, and maintaining constant communication on current projects.
• Served as a Women In Sales Co-Lead and Committee Member, which entailed managing events and providing resources for women within the region’s sales division.

Phoenix, Arizona Area

• Co-starred on digital marketing podcast—Tailwind’s Digital Minute, a three-minute flash briefing and podcast that covers the week’s most audacious trends in marketing.
• Specialized in building and reporting on paid search and influencer campaigns for clients such as Cochlear Americas, Duraflame, and Kroger using Google Ads, Bing Ads, and Facebook Business Manager.
• Responsible for rebranding Tailwind and created identity standards to guide external marketing efforts including social media, blog content, and external email outreach.
• Produced and edited Man-on-the-street videos using Adobe Premier Pro to help prospective clients uncover customer perception, needs, and pain points of their brand.

Tempe, Arizona

• Lead ASU’s student-run advertising agency—an organization comprised of 40 college students. AdWorks partners with five local Phoenix advertising agencies to develop marketing strategy, ideate content, and pitch our.
• As President, I assigned team projects, coordinated contracts with agency partners, managed budgets, educated students about the principles of marketing, and offered guidance to ensure successful project delivery.
• Planned and executed professional networking and development events for ASU students, including off-site advertising agency mixers and panels.

Tempe, Arizona

• Responsible for the successful execution of the 2018 BOLO marketing conference, an annual client-facing conference meant to inform and display capabilities of the organization.
• Managed logistics of conference including the management of event budgets, coordination with A/V and Food + Beverage, booking venue and keynote speakers, and designing brochures and promotional materials.
• Secured 300 attendees by developing a website and sending weekly email blasts through SharpSpring CRM platform.

Tempe, Arizona

• Managed online tour database and assisted in touring over 1000 individuals each year
• Notified employees of upcoming events and faculty accomplishments using digital signage software such as Four Winds, MS PowerPoint, and Sales Force
• Acted as Co-Chair of Promotion and Activities on the 2017 Homecoming Tent Committee

Phoenix Central

• Generated innovative grassroots/online marketing strategies
• Coordinated daily social media posts on platforms such as Facebook, Twitter, and Instagram
• Selected to represent company and generate leads by attending weekly the Greater Phoenix Chamber of Commerce Meetings

Phoenix, Arizona Area

• Curated social media content & blog posts
• Brainstormed campaign ideas
• Targeted influencers & press
• Managed Facebook groups & identified potential new clients