Oversee go-to-market strategy for product areas, create messaging and value props to enable sales teams, and lead discovery for new revenue streams.- Lead discovery efforts that influence the product roadmap and fill segment and market gaps. This includes surveys, customer calls, on-site visits, and data analysis.- Coordinated webinars that resulted in 50+ leads and participate in podcasts and articles that drive lead gen.- Own messaging and positioning for critical areas of the product and create sales collateral, conduct competitive analyses, and track customer response and feature usage for releases.

Managed a library of more than 150 help articles and created net new content while working across multiple teams and managing large-scale projects.- Created a new library architecture during a support platform transition and helped oversee the move alongside VP leadership.- Set guidelines for walkthrough videos.- Managed all planning, writing, and editing of user-focused documentation for all product releases.- Was the key decision maker in evaluating software solutions for documentation.

• Wrote bi-weekly release notes for a SaaS platform.• Worked with QA to identify bugs when writing documentation about new features.• Introduced style guides, such as the Chicago Manual of Style and the Microsoft Style Guide, to thebusiness so technical documentation became consistent.• Wrote a 28-page manual for an internal MVP product.• Lead research to implement a knowledge base platform that would support internal users and the callcenter.OTHER- Served on the Culture Committee. We developed ideas such as a quarterly internal newsletter and helped facilitate Town Halls with the executive leadership.

Provide support on a lean marketing team to create promotional material to boost brand awareness on digital and broadcast. Execute critical time management skills, attention to detail, and crisis management to resolve obstacles and conflicts and deliver material on time.Produce promotional material on a daily basis that reflects the brand.Monitor competition and regularly meet with the Director of Marketing to review promotional content.Independently write, produce, and edit videos.

Used project management principles to oversee projects such as documentaries, motion graphics packages, training material, a podcast, and daily newscasts with multiple live components. In a company of more than 5,000 media employees, was chosen in a group of 40 to attend a company summit about innovation to brainstorm the future of the media industry.• Made editorial decisions for a team of 4 reporters and 2 associate producers to deliver high-quality content every day, which in turn led to ratings boosts on each newscast I produced.• Used negotiation skills to overcome roadblocks in the content creation life cycle and reduce errors seen by clients and consumers.• Attended quarterly meetings with internal leadership to plan content calendars and releases for large-scale projects like documentaries.• Lead daily brainstorming sessions to elevate daily content such as utilizing motion graphics, writing authentically, and breaking down the storytelling process.• Produced content that turned a +300% revenue impact for sales at prime time rates.• Reviewed analytics and market research to redirect marketing and content efforts such as redistributing coverage areas, which resulted in ratings bumps across shows, and more stories gathering interest on social media.• Worked with multiple forms of content and have experience gathering estimates and actuals based on the project scope• Held meetings after projects to get feedback from team members about best practices and what could have been done better

• Wrote and managed content at the top earning station in the market• Organized live events for internal stakeholders and community sponsors• Researched, wrote, interviewed, and produced social and broadcast content

Wrote scripts, wrote packages, field reported, assignment desk, stacked shows, interviewed people for shows, participated in the news gathering process, participated in news meetings

Produced PSA's, broadcast news segments and talk shows. Coordinated assignments and lectured about broadcast performance basics.

Wrote conversational, Buzzfeed style articles, managed and published my online content.