Brianna Winders Email & Phone Number

New York, New York, United States

- Led cross-functional collaboration efforts to optimize project workflows, ensuring the on-time delivery of key deliverables for a pharma brand launch.- Effectively managed changes to project scope, schedule, and objectives, keeping all stakeholders informed by providing regular status updates.Client: NovartisSkills: Workflow Management · Timeline Development · Budget Management

New York, New York, United States

Omnicom Health Group

MAIP sources top talent from over 3,800 colleges, universities, and portfolio schoolsnationwide. Applicants are screened, interviewed, and selected by industry recruitment professionals to participate in a 22-week fellowship program that involves a series of agency-sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines. Fellows balance a rigorous 9-5 work schedule at their agency alongside additional MAIP programming and a summer project.

Tallahassee, Florida, United States

'Arrowhead' is Florida State's competitive advertising team, which competes at the National Student Advertising Competition (NSAC) held by the American Advertising Federation (AAF). I served as a non-traditional researcher and social/digital activation specialist on the team.- Developed data-driven digital marketing strategies for the client, utilizing various channels such as social media and influencer marketing.- Prepared and delivered persuasive partnership proposals, showcasing the potential benefits of collaboration.- Ideated marketing campaigns in partnership with external brands, showcasing the delivery of compelling, co-branded content across multiple channels.Skills: Campaign Planning · Market Research · Cross-functional Collaboration

- Crafted data-driven solutions for a non-profit by conducting a comparative analysis of market competitors, pricing strategies, and product perception.- Chosen as one of six to present my strategy to our client’s Chief Executive Officer.Skills: Consulting · Comparative Analysis · Positioning

Tallahassee, Florida, United States

- Implemented a strategic communication plan for the distribution of emerging information, resulting in an improvement in public perception during dynamic situations.- Curated captivating social media content by sourcing relevant material, creating visually appealing graphics, and crafting compelling copy for distribution on department pages, ensuring consistent messaging and brand representation. - Played a key role in staffing high-profile events at the State Capitol, working closely with Florida's Surgeon General's team to capture event photos and proactively maintain a positive public image online.Skills: Content Development · Strategic Planning· Stakeholder Management

New York, New York, United States

- Spearheaded the distribution of marketing collateral via Meta, Instagram, and Pinterest Ad Managers, driving consumer action by pacing ads for maximum reach and ensuring budgets were tracking in line with client allocations. Attached is my detailed report deck.- Delivered an impactful research overview to the senior leadership panel, demonstrating a capacity to articulate intricate information concisely and engagingly.Client: The Hershey's CompanySkills: Ad Placement· Media Planning & Pacing · Public Speaking

Tallahassee, Florida, United States

- Led comprehensive outreach and networking efforts, cultivating valuable relationships with industry professionals to enhance the club's connection to the broader advertising and marketing community.- Developed and executed strategic plans to align digital efforts with organizational goals, ensuring a cohesive and impactful online presence that resonated with the target audience.Skills: Social Media Management · Graphic Design · Networking

Tallahassee, Florida, United States

- Leveraged social media analytics to optimize engagement strategies, resulting in a 23.5% increase in content interactions between three high-profile accounts, collectively amassing a substantial following of over half a million followers.Skills: Social Listening · Public Relations · Social Media Optimization

Bachelor Of Science - Bs, Professional Communication, Summa Cum Laude

Activities and Societies: Undergraduate Teaching Assistant, Delta Delta Delta, Ad Club, American Advertising Federation, Collegiate.

Bachelor Of Science - Bs, International Affairs, Summa Cum Laude

I also obtained a dual degree in International Affairs with a concentration in Public Administration.

Minor, Entrepreneurship/Entrepreneurial Studies

Explored the world of entrepreneurship and studied business planning, initiating and managing new ventures, and obtaining sources.

General Education

Activities and Societies: DECA, Student Government Parliamentarian, Key Club, Honor SocietyReceived a high school diploma with a schedule.