Brianne Ballard Email and Phone Number

Create strategic communication and marketing plans that elevate and strengthen the brand and mission. Lead implementation of plans through an integrated staff and volunteer team in tandem with external stakeholders and partners to achieve goals. Develop and execute a strategic plan supporting Regional Internal Communications for the office of the Executive Vice President (EVP). • Manage all communication and marketing efforts including: social, earned, donated and paid media; media advocacy; storytelling through videos, scripts and digital and social platforms• Write, edit and distribute EVP’s monthly email blast to 500+ staff, volunteer leaders and ambassadors• Develop, maintain and execute internal communications year-long editorial calendar• Write all scripts and key messaging for events, local staff, volunteer leadership and media spokespersons• Provide creative direction and copywriting for Association materials that build and maintain brand image

Craft Executive Vice President and Senior Management Team messaging and communications that clearly articulate mission critical successes, challenges and key actions needed to accelerate the organization’s work. Proactively develop, manage and implement internal communications best practices ensuring staff and volunteer leaders are educated and informed.

Responsible for developing and executing an integrated communications plan spanning several campaigns and initiatives that elevates and strengthens brand and mission awareness.

Effectively managed steering committees and staff in the planning and execution ofthe Westerville Relay For Life, Making Strides Against Breast Cancer (MSABC), and MenIn Uniform Gala events. Successfully secured media coverage and placements for allfundraising events. Maintained an expense ration of less than 6 percent and 25percent for the Relay For Life and gala events respectively.Selected Achievements:• Recruited 25% of all participants for the MSABC walk and supervised the recruitment efforts of a staff of 15 to ensure 100% of participant and fundraising goals were met.• Secured county-wide print, television, and radio sponsorships for Relay For Life and MSABC; secured radio sponsorship and television interviews for gala.• Exceeded the 2004 Relay For Life $90,000 income goal by more than $30,000.

Recruited 25% of all participants for the MSABC walk and supervised the recruitment efforts of a staff of 15 to ensure 100% of participant and fundraising goals were met. · Secured county-wide print, television, and radio sponsorships for Relay For Life and MSABC; secured radio sponsorship and television interviews for gala. · Exceeded the 2004 Relay For Life $90,000 income goal by more than $30,000.; Successfully recruited and maintained corporate accounts. Selectively chose andplaced temporary and permanent employees in corporate positions. Counseledemployees on attendance and performance. Created and implemented marketingcampaigns.Selected Achievements: · Rejuvenated stagnant accounts including The Ohio State University through specifically targeted marketing campaigns resulting in new cliental. · Submitted articles for quarterly newsletter.

Successfully implemented on-air promotions with programming, promotion, and salesstaff. Collaborated on planning and execution of annual Adventures for Wish KidsRadioThon fundraiser. Conducted live remote broadcasts.