Brianne Larocca Email & Phone Number

New Jersey, United States

New York, New York, United States

Working in the CPG - Beauty and Personal Care category- Lead, manage, and proactively grow relationships with key clients and agency partners- Proactively educate clients on product updates and testing opportunities to drive optimal performance and meet platform or category best practices- Closely partner with account executives throughout the RFP process to build innovative and insight driven campaigns, bringing measurable ROI for our clients. For example - increasing a clients investment over 800% YoY with over a $2M buy in one quarter- Lead projects involving complex work streams and cross functional collaboration both internally and externally - Dive deep into campaign performance data, guide KPI driven measurement strategies, identify performance trends, offer optimizations to achieve results, and provide recommendations for upsell opportunities- Inform future campaign strategies by delivering in depth campaign wrap decks or quarterly business reviews inclusive of performance, key learnings, and recommendations to further drive results around primary KPIs- Develop case studies around key test and learn opportunities to be shared publicly and cross category internally

New York, New York, United States

Implemented Paid Social campaign strategies with a team of 4 Senior Associates and Associates. Defined campaign strategies and deliverable plans to meet or exceed client expectations.Worked closely with other internal departments to develop fully integrated social campaigns.Attended client and agency meetings to present deliverables, campaign strategies, and tactics.Monitored, tracked and evaluated campaign performance analytics, based on critical client metrics.Supported senior team members in data acquisition or campaign insights for quarterly or annual business reviews.Created, or assisted in creating, POVs, standard methodologies, and key process documentation

Cedar Knolls, New Jersey

Manage a Digital Marketing budget of over $5MM within Paid Social and Programmatic Display, Native, and Digital Video.Increased opportunity to scale within Social DTC driven campaigns by 50%Consistently introduced new and innovative digital strategies to DTC focused clientsCollaborated with partners to strategize and optimize current and future campaignsMentored and managed a small team executing Paid Social campaigns

Cedar Knolls, Nj

Pine Brook, Nj

Monitor campaign statistics on Google Analytics and other 3rd party platformsIdentify campaign successes, weaknesses, and future objectivesBuild comprehensive digital marketing strategies to ensure ROICreate compelling content to be utilized in Social Media, Influencer Marketing, Email Marketing, SEM and SEOManage social media advertising budgets on a monthly basis and make any necessary changes

Pinebrook, Nj

• Conduct initial new client meetings to collect appropriate information needed for the strategy• Create a thought out marketing strategy for social media content• Continuously research new updates and trends to utilize all marketing strategies• Review client marketing strategies quarterly to make any necessary updates and suggestions for new campaigns• Re-evaluate the marketing strategy format and work to make it more efficient and effective for the internal team• Write a monthly internal blog on a topic of my choice that would be published on the company website

Pinebrook, Nj

• Train employees on the most efficient ways to create customized critiques and proposals for potential new clients• Establish meaningful relationships with both potential new clients and current clients• Plan travel accommodations and itineraries • Manage the CEO's schedule with internal and external meetings• Conduct research and restructure proposals for all new leads• Prepare PowerPoint presentations for potential new client meetings

• Manage client’s social media pages and create content calendars for each client• Collect weekly and monthly analytics for each client and report on statistics of new follows and likes

Pinebrook Nj

• Managed the host staff during all restaurant shifts• Worked directly with customers to make the dining experience quick and enjoyable. In charge of predicting the wait time and taking to-go orders.• Trained new hosts on the proper conduct and execution of duties within their roles.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Phi Sigma Sigma

Certificate, Mixology