Brianne Bayer Email & Phone Number

United States

As a Demand Generation Manager, I use insights and data to create personalized campaigns and customer experiences that spark interest and encourage action. By combining strategic thinking with creative execution, I focus on delivering impactful marketing initiatives that resonate with target audiences in their journey and fuel business growth. I do this by:Strategic Campaign Development: Design and execute multi-channel demand generation campaigns, resulting in an increase in lead generation.Data-Driven Insights: Utilize analytics tools to track campaign performance and optimize strategies based on key metrics and customer behavior.Cross-Functional Collaboration: Work with sales and product teams to align strategies and enhance lead nurturing processes, improving conversion rates.Content Strategy & Development: Create compelling content tailored to target audiences, driving engagement and increasing brand awareness.Performance Reporting: Develop and present performance reports to stakeholders, highlighting ROI and informing future strategies.

I am passionate about sharing my love of yoga with others and I teach with a compassionate and fun approach. I love encouraging people to live their truest selves, both mentally and physically, through their yoga practice.

Lincoln, Nebraska, United States

As the Director of Brand, I was responsible for defining and executing Wax Buffalo’s master-brand marketing and communications strategy. Focused on crafting brand and integrated marketing strategies and orchestrating plans that build brand experiences and drive business growth. And shaping brand marketing decisions and developing core positioning and messaging that inspires and moves audiences to action.I developed and executed the holistic brand & awareness marketing communications strategy to meet brand awareness goals and growth goals. Including online and offline media strategies against key awareness-building channels, including but not limited to digital advertising (including SEO), e-commerce, SMS marketing, print advertising, outdoor advertising, and strategic partnerships, where appropriate.Managed relationships with external partners, including agency/partner selection.Supported the team on strategic brand projects - including wholesale marketing strategies, location expansion, market strategies, etc.Tracked marketing analytics related to brand awareness across marketing channels, including social media and other channels/tactics where appropriate.Worked with the team, as needed, to develop engaging marketing communications that were optimized for customer engagement and aligned with brand & communications objectives.Performed competitive, market research to stay abreast of industry and consumer trends.Lead planning, calendar and creation for content across all channels.Defined communications strategies, including refining the customer journey from emails (from order to ship) to SMS marketing and beyond.Managed posting on social media channels, in collaboration with the broader team.Wrote content for external communications and messaging - including newsletters (retail and wholesale), collateral (retail & wholesale), and other communications as identified.

In this role, I:Identify and lead tentpole initiatives, and ongoing Foundation priorities. Establishing metrics, measurement and tracking to drive unified growth.Connect the Arbor Day Foundation's mission, objectives, and tactics across the entire organization and act as a liaison between departments and groups to create and communicate strategies, drive progress and align timelines to create unified efforts. A bridge from Marketing Communications to teams and programs around the Foundation, balancing initiative oversight and goals with communications between internal teams and business partners to ensure that projects are completed in alignment with Foundation's strategic objectives.

Lincoln, Nebraska Area

In my role as Director of Marketing Strategy, I had the opportunity to help move the Arbor Day Foundation forward by setting the strategic direction of marketing initiatives. I provided strategic marketing direction to the Foundation's program owners by:1. Working with stakeholders to understand their program’s goals and objectives2. Development of strategic marketing plans across the Foundation – including both Business-to-Business and Business-to-Consumer audiences & tactics3. Ensuring the output of creative services is in-line with developed strategy as well as brand standardsA focus on positively serving internal clients by: 1. Refining and improving processes for clients to make it easier and more enjoyable to work with the marketing team2. Serving as a valued resource between creative services and our internal customersOne of my greatest responsibilities was the leadership and growth of Creative Services – our graphics and web teams – by: 1. Developing and monitoring departmental budgets2. Creating max efficiency and productivity within the creative services team by helping to manage workloads and customer expectations 3. Helping to develop the graphics and web teams by setting clear expectations while creating an environment for individual decision-making and ownership

Lincoln, Nebraska Area

As the Marketing Manager at the Arbor Day Foundation I worked primarily with the Related New Business Ventures and Corporate Partners teams. Within the Ventures team I worked to set clear marketing strategies - including goals, messaging, and tactics (including execution of tactics from conception to completion) to help grow awareness and use of our revenue-generating product lines. This included product lines such as our robust coffee program, Energy-Saving Trees, Trees in Memory, Trees in Celebration, online Tree Nursery and our Conservation Travel program - to name a few.For our Corporate Partners team, I worked to support the sales team with marketing strategies and materials. Providing them with the tools needed to cultivate and grow relationships with organizations, allowing them to fulfill their sustainability goals.

As an Account Executive at Nelnet I provided marketing strategy and communication plans to my clients. I worked to solve my client’s marketing communications-related problems and requests. I enjoyed the strategic thought and problem-solving that came with the territory.As the liaison between my client and the creative team, I would work with the creative team to create and implement solutions to help grow my client’s business and brand awareness.Project management was a large part of my duties. This consisted of managing project tasks and details as well as delivery dates on all projects resulting from several clients simultaneously. Effective and clear communication with both clients and colleagues was imperative to my position. I worked diligently to provide great customer service every single day.At the end of the day, I enjoyed the collaborative nature of my position as well as the partnership that naturally formed between me and my client and working together to bring awareness of their brand.

In my Account Coordinator role at Swanson Russell, I was involved with the management of projects from beginning to end. This meant managing every aspect of the project, from estimate creation (and monitoring); to helping make sure tasks were completed on time and on strategy to delivering the final product to the client.I was also responsible for proofing of all marketing materials and maintaining quality control of every piece that went out the door.I worked with my client and creative teams to provide strategic thinking and planning to help increase brand awareness.

Degree: Bachelor'S Degree, Political Science

200 Ryt, Yoga Teacher Training/Yoga Therapy