Brian Luu Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Built analytic strategies that empower teams to identify critical insights utilizing software usage data from iOS, Android, and web-based platforms.
• Increased data accessibility for machine learning and self-serving dashboards.
• Leading integration product platform that leverages APIs to expand B2B and B2C partnership opportunities.

Chicago, Illinois, United States

• Led the hardware and software product portfolio of an innovate audio hardware company.
• Boosted sales with new product development and accessory recommendations to improve forecasted sales.
• Managed 3rd party agencies including tooling, manufacturing, research, sourcing, and software.

Chicago, Illinois, United States

• Created quarterly product roadmaps for entire mouse portfolio spanning 3 years. Following roadmap approvals, drives full life cycle product development working closely with Marketing, Sales, Software and Firmware.
• Responsible for full product design of the mouse portfolio. Formulated detailed future specifications and product strategy using data-driven methods (e.g. market analytics, concept testing). Deliver MRDs and PRDs with.

• Founded a startup company alongside a strong team of business partners and investors. The primary architect of company vision.
• Developed a complex business plan, set distribution channels, and created the product roadmap, detailing a 5-year plan for the company's future products.
• Analyzed product viability through market research through in-depth interviews, segmentation, U&A, concept testing, modeling, crowdsourcing, consumer communities, and specialized market research materials.

• Drove product life cycle development for multiple electronic peripheral devices, adding $25 million to the company’s revenue.
• Led marketing and sales analytic strategy for product growth. Designed, proposed, and implemented strategies for an already released product with flagging sales; annual sales increased from $27,000 to $336,000 after.
• Audited consulting firms’ monthly performance and efficiency related to R&D. Saved $200,000 by reallocating responsibilities more directly and re-negotiating project costs.
• Improved the company’s intellectual property portfolio from four utility patents to seven globally in the first year of employment, up to a total of 12 patents as of 2015 and 20 as of 2016, and significantly reduced.