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Brian Pedersen Email & Phone Number
Senior Director - Loyalty and Partnerships
at
Sam's Club
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✓ Verified Jun 2026
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Current company
Role
Senior Director - Loyalty and Partnerships
Location
Greater Chicago Area, United States, United States
Who is Brian Pedersen? Overview
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Quick answer
Brian Pedersen is listed as Senior Director - Loyalty and Partnerships at Sam's Club, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Brian Pedersen.
Brian Pedersen previously worked as Senior Vice President – Head of Marketing and Loyalty Innovation at Citi and Senior Vice President - Head of Loyalty & Co-Brand at Citi. Brian Pedersen holds Bachelor’S Degree, Business Administration And Management, Marketing from Drake University.
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Sam's Club
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Profile bio
About Brian Pedersen
Results-driven consumer marketing leader with robust background in product management and marketing. Proven track record consistently delivering strong P&L results for Fortune 500 companies and clients. Expertise in driving business growth through innovative loyalty programs, new product development, acquisition, and lifecycle marketing strategies. I’m particularly passionate about integrating consumer insights derived from behavioral sciences into strategic marketing initiatives. This approach, combined with advanced digital strategies, continuous optimization through analytics, customer segmentation, and a commitment to seamless customer experiences, has proven successful in my career.
Current workplace
Brian Pedersen's current company
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8 roles · 34 years
Brian Pedersen work experience
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Senior Vice President – Head Of Marketing And Loyalty Innovation
Established a new role to implement marketing and loyalty best practices and strategic vision across new and existing Citi partners, resulting in over $1 billion in incremental sales.
Jul 2019 - Jun 2024
Senior Vice President - Head Of Loyalty & Co-Brand
Recruited by Citi to lead a newly created team, focused on driving reward engagement, account acquisition and existing customer engagement for multi-billion dollar co-brand portfolios. Developed a comprehensive marketing product capabilities roadmap encompassing rewards, acquisition, and lifecycle marketing to drive profitable portfolio growth.
Jul 2016 - Jul 2019
Director Of Portfolio Marketing
Managed CRM and P&L for Discover's highest spend segment, utilizing modeling and behavioral sciences to create multi-channel marketing campaigns that delivered $5billion incremental sales volume.Designed and implemented the Integrated Customer Experience (ICX) strategy, a digital-first content, contact, and communication strategy that enhanced customer.
2013 - 2016
~3 yrs
Director Of Product Management & Rewards
Led overall marketing strategy and product innovation for Discover's Cashback Bonus loyalty program, managing a P&L with $1 billion annual investment in rewards.- Gained C Suite approval for an incremental $100 million investment in the reward program to successfully deflect aggressive competitive pressure directly targeting Discover cardmembers..
2009 - 2013
~4 yrs
Director Of New Account Acquisition
Gained senior management alignment for complete overhaul of Discover's $300 million annual new account targeting strategy, shifting focus from overall account volume to profit based approach. Transformed new account onboarding, increasing activation rates from 25% to 60% and improving vintage P&Ls.
2005 - 2009
~4 yrs
Marketing Manager
Partnered with Analytics to develop enhanced targeting models, new offer strategy and targeted communication to deliver $500 million in incremental sales from inactive segments.Leveraged sponsorships with NHL, NBA and MLB franchises to create unique cardmember experiences to drive measurable return on promotional investment.
1997 - 2005
~8 yrs
Marketing Manager
Action Packed / Pinnacle Sports Marketing
Led the development of product and marketing strategies to support NFL, NHL and other licensed products, resulting in a 30% expansion of retail channel growth.
1992 - 1997
~5 yrs
2 education records
Brian Pedersen education
Bachelor’S Degree, Business Administration And Management, Marketing
International Business
FAQ
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What company does Brian Pedersen work for?
Brian Pedersen works for Sam's Club.
What is Brian Pedersen's role at Sam's Club?
Brian Pedersen is listed as Senior Director - Loyalty and Partnerships at Sam's Club.
Where is Brian Pedersen based?
Brian Pedersen is based in Greater Chicago Area, United States, United States while working with Sam's Club.
What companies has Brian Pedersen worked for?
Brian Pedersen has worked for Sam'S Club, Citi, Discover Financial Services, and Action Packed / Pinnacle Sports Marketing.
How can I contact Brian Pedersen?
You can use AeroLeads to view verified contact signals for Brian Pedersen at Sam's Club, including work email, phone, and LinkedIn data when available.
What schools did Brian Pedersen attend?
Brian Pedersen holds Bachelor’S Degree, Business Administration And Management, Marketing from Drake University.
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