Product Manager HQ is the web’s leading resource for learning how to break into product management and excelling on the job.Product Manager HQ runs the world’s largest online Slack community for product managers with 1600+ members from leading companies/startups all over the world. It also hosts the popular course: One Week PM, which teaches the fundamentals of product management, how to launch your own side project, and how to land a product job.

Squibler helps authors write and publish their books faster. Squibler is software that provides ideation, organization, drag and drop folders/scenes, split and horizontal screen view, and the ability to share your documents with editors.

I'm helping Procure IT with its GTM strategy and execution around everything marketing, outbound and inbound lead generation, and customer success. Procure IT is the data-driven IT procurement and management company that simplifies IT sourcing while optimizing spend, performance and risk for businesses of all sizes. We leverage decades of expertise in technology procurement, as well as relationships with more than 350 IT vendors, to make companies more competitive through technology.

Pavillion (formerly Revenue Collective) is a private community of 3,000+ sales and marketing leaders. Membership comes from the best and fastest-growing companies in the world. The CMO group has over 200 B2B leaders.

Software Ecosystem Business School (SEBS) is the world’s first and only partner ecosystem education center based on the Canalys partner ecosystem framework.SEBS features a world-class on-demand, video-based education program designed to enable entire organizations, line-of-business teams and individual partner professionals to build and grow a partner ecosystem GTM model. SEBS provides students with the frameworks, strategies, and tools they need to drive desired outcomes for their organizations and their careers.SEBS instructors include partner ecosystem luminaries such as Jay McBain and Jason Breed as well as guest instructors bringing their own expertise.Whether you’re new to the partner ecosystem world, or a seasoned veteran looking to grow their career, SEBS provides the programs and training you need to be successful.

UJET is the world’s first and only cloud contact center platform for smartphone era CX. By modernizing digital and in-app experiences, UJET unifies the enterprise brand experience across sales, marketing, and support, eliminating the frustration of channel switching between voice, digital, and self-service for consumers. Offering unsurpassed resiliency and the flexibility to deploy across leading public cloud infrastructures, UJET powers the world’s largest elastic CCaaS tenant at up to 22,000 agents globally, and is trusted by innovative, customer-centric enterprises like Instacart, Turo, Wag!, and Atom Tickets to intelligently orchestrate predictive, contextual, conversational customer experiences.Learn more at ujet.cx.

Between full-time roles, I provide executive marketing strategy and execution services for technology, SaaS and telecommunications firms. Special projects have included:Go-to-Market Strategy:Marketing plan development, sales alignment, product/market fit, competition and demand analysis, distribution channel identification, persona identification, resource utilization, KPIs/OKRs/AnaltyicsDemand Generation:Demand generation strategy and execution, conversion optimization, content creation, webinar strategy, education-based demand gen, digital advertising, on and off page SEO, landing page creation, marketing automation, lead scoring and marketing technology stackBrand and Story:Strategic narrative development, brand story, competitive positioning, brand differentiation, website design and messaging, investor presentationsProduct Marketing / Field and Sales Enablement:Product positioning, collateral, customer journey mapping, ICP identification, buyer persona creation, content creation, sales nurture sequences, sales presentations, objection handling playbooks, sales playbooks, sales trainingChannel Partner and Distributor Ecosystems:GTM channel strategy, messaging, partner enablement, MDF and sponsorships, master agents and distributor strategy, partner demand generation, field events, partner training

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. AppSmart is the #1 platform to find, buy and manage all business technology services including connectivity, wireless, software, infrastructure, energy, IoT, managed services, and devices.At AppSmart I have the privilege of leading the marketing team responsible for the AppSmart brand, digital marketing, demand generation, product marketing, training, events, marketing communications, social media, marketing operations and analytics.

ACQUIREDLed the marketing team at RapidScale, a hypergrowth $30M global managed cloud services provider specializing in IaaS, desktop as a service, security, and SaaS. Responsibilities included brand, product marketing, PR, marcom, demand generation, digital marketing, events/field, sales enablement, SDRs and creative. Led the company to a successful exit with Cox Business and helped integrate the company to become the most successful divisions of the $3B business in 2020.I was recruited to RapidScale’s VP Marketing role to help position the company for rapid growth and acquisition. Built a world-class marketing team, rebranded the company, and helped double sales bookings in the first year.I oversaw the positioning and messaging for RapidScale’s GTM strategy for their core IaaS and cloud VDI solutions, in addition to dozens of SaaS providers like Microsoft 365, Citrix, VMWare, Mimecast, Veeam, Zerto, SolarWinds, and VeloCloud. To facilitate this, my team integrated and implemented a new outbound sales team to grow sales through all these strategic solutions. This transformation re-ignited the company's growth while simultaneously lowering customer acquisition costs.My team and I transformed the RapidScale and Cox Business Cloud Solutions brands by positioning and launching a centralized SaaS Marketplace and App Store, creating and launching a sales enablement and demand generation training platform called Technology Leadership Academy, and driving leads and sales through industry-transforming technology sales training boot camps. Led the redesign of the corporate website to align with the new corporate brand and strategy. Won the National Association of Advertisers B2 Award for 2020 Website of the Year. Tripled web-generated leads in the first three months of go-live. Got RapidScale SEO ranked #1 or #2 on the world's largest search engine (YouTube) for its top 3 keywords: VDI, Virtual Desktop Infrastructure, and DaaS.

Early investor and advisor to this AI startup with over 300+ active B2B enterprise clients, resulting in a successful exit to Berkeley Data Science Group.Resonate AI improves content marketing leaders’ abilities to drive results by allowing them to create stories with emotional messaging, directly leading to high engagement rates and sales. Won numerous awards including the IBM Global Entrepreneur Award, Google Spark Award, NVIDIA AI Inception Award, Strata-Hadoop Featured Data Startup, and Orielly Intel Featured AI startup.

ACQUIREDLed the marketing team at Intelisys, the largest technology service distributor in the US, and helped grow revenues 25% year over year. Hired and led Intelisys’ entire marketing department of 15 including brand, marcom, product marketing, growth, video, education, events & enablement. We penetrated the IT channel so effectively that ScanSource acquired Intelisys in a first-of-its-kind acquisition, at an estimated 13x EBITDA.I was hired to lead the Intelisys marketing team through the channel’s “cloud revolution”. I helped transition the company from focusing entirely on the traditional telecommunications agency category of the market into dominating the larger IT channel of VARs, MSPs and IT solution providers.We combined brand storytelling with a relentless focus on measurement to create a marketing machine that dominated every marketing channel in the industry. We doubled in size during my tenure becoming the distribution leader for cloud and carrier services in the industry.

In 2010 I had an idea for a marketing company that my partners and I grew into the largest full services marketing agency focused on the telecommunications and cloud industries.Bootstrapped the initial project, recruited a team and led demand generation, branding and digital marketing campaigns for our customer base. Clients included two verticals: (1) Channel partners like VARs, MSPs, and telecom consultants looking to drive demand through acquiring end customers (2) Mid-market and enterprise telecommunications companies like Intelisys, Comcast Business, Spectrum, Bullseye, Time Warner Cable looking to acquire both end customers and new channel partners.Led hyper-growth over 4 years by growth hacking for clients (before growth hacking was cool) and building foundations through process and team for Mojo Marketing. Left the company in loving hands to my two business partners in order to lead the marketing department at our largest client, Intelisys.

ACQUIREDJoined a team of growth hackers driven by the mission of rebuilding SMB's from the ashes of the financial meltdown through progressive digital marketing. Grew tens of millions of dollars of revenues for companies big and small in dozens of industries. Eventually niched down to LASIK surgery clinics, driving profits for some of the largest LASIK surgery centers in the US including Southwestern Eye Center and the LASIK surgeons of the Oakland Raiders and San Francisco 49ers.

During my time at MRSI, my team helped two clients reach the Inc. 5000 list for the first time and was a driving force behind three clients achieving 9-figure exits.MRSI was a niche benchmarking and management consulting firm focused on sales and marketing for the under-served mid-market and SMB space. Over four years I created strategies and implemented company-wide change management initiatives for 17 mid-market and SMB businesses looking to transform and scale in various industries including technology, manufacturing, services, software, e-commerce, real estate, and contracting.As both a consultant and then project manager, I got my “Street MBA” at MRSI by strategizing and implementing holistic GTM strategies, sales org restructures and incentive plans, CRM implementations, pricing restructures, and KPI reporting structures that all tied in to the overall strategy and brand of the company. It was at MRSI that I finally fell in love with everything marketing.