TripAdvisor Rentals is a leading platform and marketplace where thousands of vacation rental owners and managers list their properties, from private rooms to luxury villas. Working on the supply side of this marketplace, I am responsible for new owner and property manager acquisition and promotional campaigns through display advertising and retargeting, as well as paid search. Mostly using Facebook Ads, Google Adwords, Criteo, and LinkedIn, I consistently exceed ROI goals across the board.Using both inbound and outbound techniques, I am responsible for generating quality leads for our sales teams and lead nurture program, run out of Pardot/SalesForce. Even more, I am part of the greater content marketing team, providing insight into the strategy behind our content creation pipeline as well as content promotion.I am also excited to have been a part of the creation and management of TripAdvisor Rentals Insights (https://rentals.tripadvisor.com/insights/), a resource for owners and managers, focusing on optimizing the site for organic traffic and lead generation/acquisition.Over my time at TripAdvisor, I have had the pleasure to expand my work to other TripAdvisor brands such as Viator's Travel Agent Program where I've managed content creation for webinars as well as paid promotions with the goal of increasing webinar attendance and improving agent engagement on the platform.I have also started to work on our newest acquisition, Bokun, an online marketplace and software in the tours and attractions space that helps suppliers easily manage their listings across multiple distribution channels.

At inSegment, I am responsible for multiple lead generation and paid search campaigns for clients spanning many industries, from banking and education to software and security. In addition, I manage programmatic media buys for clients as well as implementing retargeting campaigns to improve my clients’ ROI. On the client side I manage client relations, hold regular client calls/meetings, provide full analysis of campaign performance, and recommend next best actions. As a liaison between the development/creative teams and the client, I ensure that best practices are followed for website design, display banner content, landing page content, and SEO tactics.

As a co-manager, I was responsible for every aspect of running and operating a business. For the past three years, I have overseen the hiring of seven successful co-managers, an increase in demand for our catering services, and a 25% increase in sales. Sweets & More has won Outstanding Student Business of the Year award for five consecutive years. I have also personally won the Outstanding Co-Manager of the Year Award. At Sweets, I launched a campaign aimed at increasing sales and awareness around our catering line of business. This campaign was fueled by the results of a customer survey I conducted, where I found a disconnect between interested customers and the business. Through various inbound and email marketing efforts, I was not only able to increase awareness around our catering services, but increased sales by 100% and saw a higher rate of returning customers.I was responsible for the creation of the business Twitter, Instagram, and Pinterest accounts, and was also responsible for managing the business Facebook account. Through the management of these accounts, I increased our social media presence and increased our following. I found great success using Twitter as a relationship building tool with customers.During my last semester with the business, I used Sweets as an internship to act as a consultant. During this time, I started numerous programs aimed at increasing efficiency, reacting to increases in demand, and improving our social media presence.

Pegasystems is a visionary and leader in BPM and CRM solutions and works across many different industries and countries. As the Industry Marketing Associate for Financial Services, I worked in a dynamic team of industry specialists and marketing professionals to reach out the the leaders of the financial services industry to alleviate their pain points and increase their efficiency. I researched the trends and pain points of the financial services industry in five key areas: lending, retail banking and cards, commercial banking, financial markets, and risk, fraud, and compliance. This research report is being used to facilitate a sales enablement course for all client facing sales staff. Using content from the company conference, PegaWORLD, I was responsible for writing and editing client success stories. The content is used as sales tools and are advertised on the company homepage and on the company's internal sales site. Further, I worked with members of the team to create several blogs including market information, company opinion and strategy, and industry trends. I was also responsible for creating and maintaining client lists and presentations for various events and campaigns. Working with the industry specialist for commercial banking, I was charged with updating, redesigning, and adding new webpages to the corporate website. Designs included updated inforgraphics, marketable assets and calls-to-action, as well as other tools that allowed for remarketing and inbound marketing.