Brian Portillo Roca Email & Phone Number

Barranquilla, Co

Wisconsin, United States

As a Paid Social Account Lead, I work with seven-figure eCommerce DTC brands, driving over $50M in annual revenue. I’m responsible for overseeing +$10M in ad spend and for helping those brands achieve their monthly, quarterly, & annual business goals. I lead a team of media buyers and work alongside creative strategists, designers, and video editors to execute Paid Social strategies that focus on profitable customer acquisition and retention.30+ clients across various industries, including… Show more As a Paid Social Account Lead, I work with seven-figure eCommerce DTC brands, driving over $50M in annual revenue. I’m responsible for overseeing +$10M in ad spend and for helping those brands achieve their monthly, quarterly, & annual business goals. I lead a team of media buyers and work alongside creative strategists, designers, and video editors to execute Paid Social strategies that focus on profitable customer acquisition and retention.30+ clients across various industries, including apparel (Out of Print), supplements (Gains Club), CPG (Sourstrips), pet products (Reggie), digital products (The Luxe Lens), and more. Show less

Barranquilla, Atlántico, Colombia

Our primary objective is to help clients 10x their business revenue. We understand their core business economics and apply focused digital marketing strategies and data analytics to grow their business. Our services are built towards measured growth, digital marketing, and setting sales systems to take your business to the next level. We measure our success with the success of our clients!Websitewww.agenciasiglo.com

Buenos Aires

Oversaw all digital media spending for PepsiCo brands in Argentina, spanning various beverage companies such as Pepsi, Gatorade, H2Oh!, and Paso de los Toros. Collaborated with media providers and creative agencies to expand brand reach and successfully led product launches from the media agency perspective.

Buenos Aires, Argentina

Led digital media planning for Falabella Argentina, the largest advertiser in the region at the time. Collaborated with product managers and directors across various Falabella brands, including Travel, insurance, Falabella Department stores, and Homecenter. Successfully introduced a digital analytics dashboard, offering transparency and valuable insights into media spending across all Latin American countries, informing strategic business decisions.

Buenos Aires

Implementation and optimization of campaigns for Latin America and the US hispanic market for various media agencies like Mediacom, Mindshare, Ogilvy, Starcom Mediavest, Havas Media and others. Ensure succesful campaign budget execution for brands like Ford, Huggies, Disney, Toyota, P&G, IBM and more. In my responsibilities:• Create and manage campaigns in various Ad Servers.• Ensure content is compatible for campaign implementation.• Campaign Reports: Clicks, Impressions, CTR… Show more Implementation and optimization of campaigns for Latin America and the US hispanic market for various media agencies like Mediacom, Mindshare, Ogilvy, Starcom Mediavest, Havas Media and others. Ensure succesful campaign budget execution for brands like Ford, Huggies, Disney, Toyota, P&G, IBM and more. In my responsibilities:• Create and manage campaigns in various Ad Servers.• Ensure content is compatible for campaign implementation.• Campaign Reports: Clicks, Impressions, CTR, keyword performance. Show less

Buenos Aires

• Email Marketing.• Landing Page and web design.• Digital strategy for clients.• Digital Analytics.

Argentina

Leadership and management of National Marketing strategy of AIESEC's operations across 15 different cities in Argentina.• Responsible for AIESEC Argentina's Corporate Image.• Grow AIESEC Argentina's virtual brand reach and engagement• Developing and implementing AIESEC Argentinas's National digital strategy with focus on online ecosystems integration, exponential growth in virtual reach and bringing the organization up to speed with digital marketing practices.• Lead and… Show more Leadership and management of National Marketing strategy of AIESEC's operations across 15 different cities in Argentina.• Responsible for AIESEC Argentina's Corporate Image.• Grow AIESEC Argentina's virtual brand reach and engagement• Developing and implementing AIESEC Argentinas's National digital strategy with focus on online ecosystems integration, exponential growth in virtual reach and bringing the organization up to speed with digital marketing practices.• Lead and execute creative campaigns to support the National Marketing Strategy.• Team Management of Local marketing team to execute on running digital marketing, Product marketing innovations and content production. • Supporting National employee education virtually and physically in marketing and operations Show less

Buenos Aires

Planificación e implementación de la estrategia local de comunicación y marketing.- Gestión de convenios con universidades y otras instituciones para incrementar brand awarness.- Coordinación de activaciones y eventos para captación de leads.- Gestión de canales digitales.

Barranquilla, Colombia