Patricio González Aceves Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Neenah, Wisconsin, United States

– Managing campaign testing initiatives to optimize results for clients: oversee A/B testing and other testing methodologies for text, images, copy, and headlines to continually improve campaign performance.– Developing and maintaining client relationships: act as the primary point of contact for clients, addressing their needs and concerns promptly to build and sustain long-term partnerships.– Produce reports for clients: compile and present detailed reports on campaign performance, highlighting key metrics and insights to demonstrate value and impact.– Coordinating client onboarding processes: ensure a smooth onboarding experience for new clients by setting clear expectations, establishing timelines, and providing necessary resources and support.

Neenah, Wisconsin, United States

– Analyzed campaign performance metrics, regularly reviewing and interpreting data from marketing campaigns to provide actionable insights and optimize future strategies. – Oversaw project timelines and budgets, monitoring the scheduling and financial aspects of marketing projects to ensure timely delivery and adherence to budget constraints. – Supervised the development of creative content, working closely with the creative team to produce relevant content that aligned with client goals and brand identity.

Mexico City, Mexico

– Oversaw three pivotal agency accounts, emphasizing digital marketing, CRM deployment, and customer expansion.– Expert in UX and onboarding for customer-centric software solutions.– Led internal project optimizations, improving processes to enhance efficiency and client outcomes.

San Pedro Garza García, Nuevo León, Mexico

– Directed marketing efforts, focusing on internal resource realignment and implementing a 12-month advertising strategy.– Led the brand and sales unit (comprising 9 members) to bolster community awareness and loyalty among product purchasers and distributors.– Established key performance indicators and integrated digital tools, such as Airtable, Notion, and Octoboard, for enhanced team progress monitoring and marketing insights visualization.

Mexico

Monthly (Tech Financial Consulting)– Executed Google Ads strategy, achieving a 30% uplift in email conversions within the initial two months.– Launched email marketing campaigns, resulting in a 15% surge in sales call conversions in the first month.– Authored a bi-weekly editorial newsletter for an audience of over 6,000 subscribers.Wii Latinoamérica (Tech Startup)– Managed Facebook & Instagram communities, achieving a 40% rise in organic followers throughout the project.– Crafted and executed paid social media campaigns, leading to a 20% monthly surge in sales leads.– Specialized in sales copywriting.

México City, México

Implementation and design of startup methodologies applied to projects with high technological impact in 4 Mexican entities. Advice and mentoring of more than 60 high tech projects in their product validation and go to market process.

Monterrey, Mexico

Launch and execution of the international program at the junior high and high school level in a private institution. Design of the academic program and planning of international visits for high performance debate competitions.

Bachelor Of Business Innovation And Entrepreneurship

Study Abroad Program, Diploma Programme International Economic And Business Studies

Ide Business Program, Business Administration, Management And Operations

Philosophy & Anthropology Program, Philosophy

Diploma on Philosophy & Antropology Intensive Course