Brian Petersen

Brian Petersen Email and Phone Number

Chief Enablement Officer at Annalect @ Annalect
New York, NY, US
Brian Petersen's Location
New York City Metropolitan Area, United States, United States
Brian Petersen's Contact Details
About Brian Petersen

20+ years of Advertising and Marketing experience, working directly with a wide variety of agencies and clients + Emphasis on marketing technology, human insights, data driven marketing, performance measurement, strategic planning, team management, and emerging media+ Strong believer in mentoring talent and fostering curiosityExperience with: Marketing Technology, Strategic Planning, Consumer Strategy, Data Driven Marketing, Analytics, Measurement, Media Research, Media Strategy, Digital Strategy, Client Relations, Team Management, Ad Technology, Dynamic Creative, Product Marketing, Global Account Management and Communication, Corporate/Brand Image Advertising, Financial Services Advertising, Alcohol Beverage Advertising, Content Strategy, Integrated Media Management, Media Planning, Media Buying, New Business, Traditional Media, Digital Media, Emerging Media, Client Marketing, Digital Plan Development, Consumer Insights

Brian Petersen's Current Company Details
Annalect

Annalect

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Chief Enablement Officer at Annalect
New York, NY, US
Website:
annalect.com
Employees:
1519
Brian Petersen Work Experience Details
  • Annalect
    Annalect
    New York, Ny, Us
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  • Annalect
    Chief Enablement Officer
    Annalect Dec 2023 - Present
    New York, Ny, Us
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  • Annalect
    Global Head Of Enablement
    Annalect Mar 2021 - Dec 2023
    New York, Ny, Us
    Lead a global team of over 60 employees to guide agencies and clients on how to drive better business outcomes using our data, analytics, and technology.
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  • Annalect
    Managing Director, Platform Intelligence
    Annalect Nov 2018 - Feb 2021
    New York, Ny, Us
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  • Annalect
    Senior Director, Marketing Science
    Annalect Jan 2018 - Oct 2018
    New York, Ny, Us
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  • Hearts & Science
    Senior Director, Marketing Science
    Hearts & Science Jan 2016 - Mar 2018
    New York, Ny, Us
    • Translate data into clear, compelling, and actionable insights• Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives• Present to clients, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person• Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals• Evaluate data and research/analytics vendors for client needs or as they approach clients• Work with third party research/analytics vendors to design and set up projects for clients• Lead development and aid in execution of the measurement plan
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  • Annalect
    Group Account Director, Marketing Science And Client Solutions
    Annalect Sep 2014 - Feb 2016
    New York, Ny, Us
    + Partnered with subject matter experts to architect data, analytics, and technology solutions for global and regional clients+ Developed business plans for Automotive & Finance vertical including revenue strategy and roadmap for growth+ Aided in roll-out and adoption of programmatic creative offering+ Key member of pitch teams for multiple significant wins+ Led discovery sessions with marketers to understand existing data, analytics, and technology+ Provided guidance and support for Data Management Platform deployment and proprietary data and insights platform+ Fostered and maintained client relationships at CMO levels and below+ Collaborated with functional leads to develop go-to-market positioning for solutions+ Managed and mentored a team of 2 senior marketing professionals
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  • Initiative
    Vp, Director, Insights & Consumer Strategy
    Initiative Jul 2012 - Jul 2014
    New York, Ny, Us
    + Oversaw creation of strategic communications platforms for existing and prospective clients+ Ensured consumer insights were woven into every piece of our product from strategies to content development to plan tactics by working closely with a variety of external and internal partners+ Built category expertise for existing and prospective clients+ Drove creativity in plans by spotting consumer trends and technological innovations+ Developed approaches to strategic communications planning+ Ensured integration of efforts across Paid, Owned, and Earned media+ Fostered and maintained client relationships from senior to junior levels+ Provided leadership for internal company initiatives, including training
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  • Initiative
    Vp, Account Director, Planning And Vp, North America Business Director
    Initiative Mar 2010 - Sep 2012
    New York, Ny, Us
    + Ensured client business and marketing goals and objectives were infused in recommended communications strategies across all media types+ Focused on performance led communications planning to generate business outcomes for my clients+ Led an integrated team of 10, planning and buying digital, print, OOH, and experiential for US and Canada+ Provided leadership for internal company initiatives+ Managed and mentored a team of 8 - 15 across multiple accounts+ Developed and maintained client relationships from senior to junior levels+ Drove growth through existing clients and new business+ Oversaw implementation of strategic communication plans
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  • Time Inc.
    Integrated Client Marketing Manager, Si
    Time Inc. Jun 2009 - Nov 2009
    New York, Ny, Us
    + Crafted multi-platform advertising solutions that leveraged the Sports Illustrated brand to meet advertiser marketing objectives+ Created digital media plans in response to advertiser RFPs and to be infused in multi-platform solutions+ Provided support to sales staff in meeting client needs+ Monitored implementation of campaigns and supplied measurable results to clients+ Managed and mentored a team of 2 marketing professionals
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  • Mpg
    Account Director
    Mpg Feb 2008 - May 2009
    New York, Ny, Us
    + Ensured client marketing goals and objectives were infused in recommended communications strategies+ Established strategic direction for global clients including NYSE, Air France, Puig USA, BAE Systems, and Geox+ Garnered additional experience managing Hyatt Hotels, Wines of France, and Mexicana Airlines accounts+ Acted as the Integrated Account Director on NYSE overseeing team of 4 media professional including digital specialists+ Managed and mentor a team of 3-5 media professionals across multiple accounts+ Developed and maintained client relationships from senior to junior levels + Participated in numerous new business pitches including successful pitch of the CBS Films account
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  • Mpg
    Media Supervisor
    Mpg Dec 2006 - Jan 2008
    New York, Ny, Us
    + Ensured client marketing goals and objectives were infused in recommended communications strategies+ Established strategic direction for global clients including ExxonMobil+ Garnered additional experience managing Credit Suisse and BAE Accounts + Managed and mentored a team of 2-3 media professionals + Developed and maintained client relationships+ Participated in numerous new business pitches including successful pitches of Credit Suisse and ExxonMobil Op-Ed accounts
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  • Macdonald Media
    Media Supervisor
    Macdonald Media Apr 2006 - Nov 2006
    + Developed, presented, and implemented OOH, Non-Traditional, and Experiential media plans for Nike NY, Jordan Brand, ESPN, and U.S. Cellular, among others + Pursued and tracked potential new business as part of new business team
  • Universal Mccann
    Media Planner
    Universal Mccann Apr 2005 - Apr 2006
    New York, Ny, Us
    + Developed, presented, and implemented media plans for Bacardi, Dewar's, Corzo, and Cazadores + Heavily maintained client relationships and oversaw day-to-day projects to ensure that deliverables were met+ Established preliminary marketing objectives, applied these objectives to media strategies, and implemented appropriate tactics + Reviewed, revised, and tracked project budgets and ensured that client was accurately billed+ Utilized media research tools and resources to aid in campaign development
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  • Phd Media
    Media Planner/Assistant Media Planner
    Phd Media Jun 2002 - Apr 2005
    Bankside, London, Gb
    + Developed, presented, and implemented media plans for clients including AIG, the Propane Education and Research Council, The Macallan, the Alzheimer's Association, Beck's Beer, Shire Pharmaceuticals, and K'Nex
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  • Leagas~Delaney
    Media Intern
    Leagas~Delaney May 2000 - Aug 2000
    + Aided in evaluating and constructing media plans by compiling research, meeting with media representatives and preparing presentations for Adidas, MVP.com, and CNET.com

Brian Petersen Skills

Digital Media Media Planning Integrated Marketing Media Buying Digital Strategy Media Strategy Advertising Strategy Interactive Marketing Account Management Mobile Marketing Digital Marketing Marketing New Media Marketing Strategy Communications Planning Crm Customer Insight Traditional Media Team Management B2b Content Strategy Communications Strategy New Business Development Creative Direction Strategic Communications Financial Services Strategic Partnerships Emerging Media Client Services Client Relationship Building Consumer Behaviour Data Analysis Data Understanding Consumer Insight Advertising Research Marketing Research Business Development

Brian Petersen Education Details

  • Fairfield University
    Fairfield University
    Marketing
  • Chaminade High School
    Chaminade High School

Frequently Asked Questions about Brian Petersen

What company does Brian Petersen work for?

Brian Petersen works for Annalect

What is Brian Petersen's role at the current company?

Brian Petersen's current role is Chief Enablement Officer at Annalect.

What is Brian Petersen's email address?

Brian Petersen's email address is pe****@****aol.com

What is Brian Petersen's direct phone number?

Brian Petersen's direct phone number is +151631*****

What schools did Brian Petersen attend?

Brian Petersen attended Fairfield University, Chaminade High School.

What skills is Brian Petersen known for?

Brian Petersen has skills like Digital Media, Media Planning, Integrated Marketing, Media Buying, Digital Strategy, Media Strategy, Advertising, Strategy, Interactive Marketing, Account Management, Mobile Marketing, Digital Marketing.

Who are Brian Petersen's colleagues?

Brian Petersen's colleagues are Madhvi Shrivastava, Eric Gorelik, Jung Chao, Sameera Nazrin, Sarah Pease Darilmaz, Yihan Xu, George Maynard.

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