Principal of True Impact Communications, a public relations, content marketing and thought leadership consultancy primarily serving the mortgage and real estate industry. Also CEO and Co-Founder of Content Beacon, a high-end, B2B content marketing firm serving mortgage lenders (wholesale, warehouse, correspondent, retail, depository), title underwriters and more. Versatile, results-driven professional with experience in brand-building, public relations and marketing communications. Demonstrated history of using relationship building and presentation skills to meet (and lead others to meet) strategic, numbers-oriented goals. Multiple successes can be attributed to the ability to forge a strategic plan and execute it with flexibility.Businesses retain True Impact Communications for many reasons:1. To align their marketing communications program with their business goals and objectives. (e.g. "Is my marketing leading to real sales?")2. To establish or increase brand awareness in their target markets. (e.g. "Do lenders know who we are, and what we do?")3. To improve market exposure and/or reputation, increasing sales opportunities and revenue. (e.g. "Do Realtors understand what we do best, and does it make us stand out?")4. To supplement or enhance existing marketing programs and/or in-house marketing communications resources. Frequently retained to plan and fully execute comprehensive content marketing programs focused on/in mortgage/RE industry.Occasional conference speaker on issues of social media, content marketing and public relations strategy with an emphasis on application in the mortgage and real estate services industry. Have presented at Housing Wire's ENGAGE conference, ALTA Annual, Ohio Land Title Association Annual, ALTA Business Strategies Conference, TAVMA Annual and the National Settlement Services Summit, as well as before the Virginia LTA and New Orleans Metropolitan Association of Title Attorneys.Specialties: Business planning; strategic marketing; brand positioning; media relations; strategic content marketing (strategy and deliverables); social media planning and implementation; trade conference/podcast speaker placement.