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As Chief Operating Officer at Culk, I’ve led our brand from a small startup to an established e-commerce business, managing all aspects of inventory management, merchandising, and supply chain operations. I’m passionate about driving growth through customer-centric strategies, ensuring our product assortment and operations align with what customers truly want.Whether I’m refining a merchandising strategy, optimizing a stock target formula, or using Javascript to automate workflows, my focus is always on improving processes and delivering a better customer experience. My experience ranges from developing custom forecasting tools to building strong supplier relationships, all while keeping the customer at the heart of every decision.
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Sales And OperationsCulk IncSeattle, Wa, Us -
Chief Operating OfficerCulk Inc Aug 2016 - PresentSan Francisco Bay Area- Led Shopify merchandising and operations, managing product assortment across 2,000+ SKUs to meet customer needs and business goals.- Developed custom inventory tools using R and Excel, streamlining planning and replenishment while improving stock turnover and product availability.- Developed and refined SOPs for inventory management, receiving, and fulfillment, continuously adapting processes to meet changing business demands.- Trained buying and inventory management staff on inventory management and procurement systems, ensuring accurate order placement and optimized stock levels.- Oversaw the full product lifecycle, from design to launch, ensuring alignment with customer experience and brand goals.- Managed weekly replenishment operations, coordinating accurate forecasts and timely orders to maintain stock across diverse product lines.- Streamlined procurement processes by developing a Procure-to-Pay system with real-time costing, reducing lead times by 30% and enhancing order accuracy.- Fostered strong vendor relationships, ensuring smooth sourcing and production while maintaining quality control.- Built customer service practices inspired by Nordstrom, anticipating customer needs and delivering personalized experiences.- Oversaw and managed e-commerce tech stack, including: Shopify, ShipHero, Klaviyo, Airtable, Loop, Back in Stock, Airpower, Matrixify, Streamlined, Inventory Planner by Sage, Quickbooks Commerce, ShipStation. -
EconomistStitch Labs Feb 2016 - Jun 2016San Francisco Bay Area- Utilized large-scale transaction data to identify trends in consumer purchasing behavior, providing insights that supported optimized stock management and inventory forecasting.- Collaborated cross-functionally with product and marketing teams to highlight the operational efficiencies enabled by StitchLabs’ inventory management software. -
Graduate Research AssistantClaremont Graduate University Oct 2013 - Feb 2016Claremont, CaManaged complex research projects, coordinating cross-functional teams and ensuring adherence to timelines and budgets. -
Project ManagerZoompop Apr 2012 - Jul 2013Greater Seattle AreaDeveloped comprehensive project plans with a focus on operational efficiency, meeting deadlines, and budget management. -
Project ManagerEngine Interactive May 2011 - Apr 2012Greater Seattle AreaClient management and initial concept design. -
Account CoordinatorPlat4Orm Dec 2010 - Sep 2011Greater Seattle Area
Brian Lance Skills
Brian Lance Education Details
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Behavioral Economics -
Economics
Frequently Asked Questions about Brian Lance
What company does Brian Lance work for?
Brian Lance works for Culk Inc
What is Brian Lance's role at the current company?
Brian Lance's current role is Sales and Operations.
What is Brian Lance's email address?
Brian Lance's email address is br****@****ail.com
What is Brian Lance's direct phone number?
Brian Lance's direct phone number is +120694*****
What schools did Brian Lance attend?
Brian Lance attended Claremont Graduate University, Santa Clara University.
What skills is Brian Lance known for?
Brian Lance has skills like Marketing, Research, Behavioral Economics, User Experience, Project Management, Management, Research Design, R, Data Analysis, Data Science, Economics, User Research.
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