Brian Sam Email & Phone Number

Florida, United States

Chevy Chase, MD, US

Driving the vision and execution of the messaging infrastructure for a 0-to-1 enterprise platform, focusing on seamless integration, scalability, and enabling efficient multi-channel communication.

Marysville, Ohio, US

• Drive the development and execution of a strategic product roadmap, achieving a 25% reduction in time-to-market while aligning with business goals across product and engineering teams.

Marysville, Ohio, US

• Built and led a team of Salesforce Marketing Cloud developers, providing Agile leadership, managing the product backlog, product requirements, ensuring timely delivery by the engineering team and CRM teams.
• Resolved critical issues post-migration and released key machine learning features including "Trending Product Recommendations," "Abandon Cart," "Abandon Browse" and “Winback” using Interaction Studio, boosting.
• Developed and executed a comprehensive roadmap for Salesforce Marketing Cloud usage, aligning strategic vision with technical partners in Data Analytics, Product Marketing and Data Engineering, to ensure smooth.
• Utilized Einstein Engagement Scoring to personalize customer journeys, and architected Acxiom data feeds required for running complex automated email and SMS campaigns, leading to a 10% increase in conversion rates and.
• Collaborate with Salesforce.com, Commerce Cloud, Data Cloud, Datorama, and Brand teams, acting as a key liaison between IT, Marketing and Leadership to ensure strategic project alignment and synchronization

Richardson, Texas, US

• Managed an 8-person SFMC engineering team, overseeing both support and feature development, providing Agile leadership, managing the product backlog, product requirements, direction and launch plans, ensuring timely.
• Leveraged extensive knowledge of Salesforce products—including Marketing Cloud, CDP, Interaction Studio, Datorama, Service Cloud, Experience Cloud, CMS, Commerce Cloud, Data Cloud—and Publicis Groupe offerings like.
• Led the development and launch of a customer loyalty platform, enhancing user experience and increasing member engagement by 20% through innovative features and seamless integration.
• Deployed advanced machine learning algorithms to automate audience segmentation, leveraging predictive modeling to achieve a 35% improvement in campaign targeting accuracy.

Hampton, New Hampshire, US

• Led the development of the Planet Fitness app’s crowd meter feature, leveraging real-time check-in data to provide users with gym capacity updates, resulting in a 25% increase in app engagement and a 15% reduction in.
• Launched push and inbox notifications within the Planet Fitness app, enhancing communication with users and driving a 20% increase in user engagement with key app features.

Hampton, New Hampshire, US

• Spearheaded all email marketing initiatives utilizing Salesforce Marketing Cloud andMovable Ink to build, execute, and segment data for campaigns across email.
• Directed SFMC training for franchise owners and standardized marketing practices toalign with corporate branding, significantly enhancing franchisee adoption by 25% andensuring consistent brand messaging across all.

Dania Beach, FL, US

• Managed the launch of Points Pooling feature in Free Spirit Loyalty program, boosting credit card sign-ups by 30% in the first quarter.
• Collaborated with cross-functional teams to launch Free Spirit loyalty program and 'Free Spirit Travel More' Mastercard.
• Developed skills in product management, collaboration, and program implementation.

Estero, FL, US

• Developed highly personalized promotional emails for Thrifty and Dollar Car Rental within Salesforce Marketing Cloud, generating annual revenue contribution of $5M towards overall sales goal
• Engineered and refined weekly ad-hoc campaigns for Hertz and Thrifty Car Rental brands, utilizing the latest advancements in Liveclicker technology to secure over $3M in annual revenue
• Forged cross-functional collaborations to articulate, steer, and manage the strategy of Thrifty Car Rental Blue Chip Rewards Program, increasing customer retention rate by 125% YoY
• Capitalized on the latest advances in Persado AI to derive actionable insights and optimize subject line open rates for Thrifty Car Rental promotional emails, producing an average improvement of 12%
• Analyzed and integrated data-driven reporting metrics for all Hertz/Dollar/Thrifty promotional and ad-hoc emails, thereby driving innovation in product offerings and overall customer experience
• Orchestrated continuous customer experience improvement by optimizing future email drop dates, employing litmus testing, refining subject lines, and leveraging KPI results