Brian Shipman Email & Phone Number

Greater Detroit Area

GENERAL MOTORS CORPORATION, Detroit, MIPontiac, Buick, and GMC DivisionsProduct & Marketing Manager (2005-Present)Developed and led the consumer and pricing input for the design, execution, and contenting of the all new 2017MY Buick LaCrosse being introduced in the summer of 2016. Interacted daily with the advanced and current product Engineering teams mainly located in China and the United States. Meet or exceeded the financial, complexity and marketing targets for the LaCrosse program. Key player in the vehicle launch participating in the Los Angeles and NAIAS Autoshow reveal and media / dealer events.

Great Detroit Area

2010 to 2012:Product and Marketing Manager where I developed the packaging and content through multiple consumer clinics, market research, competitive deep dives for the new GMC Canyon launched, Fall 2014.GMC Yukon and Canyon led the Marketing team resulting in sales of $3B and was the Canyon Product Manager reducing build combinations by 75% while maintaining sales volumes and revenue and improving quality.

Greater Detroit Area

2005 to 2010:Achieved one of the shortest lead-times for new vehicle development with successful launch of the Pontiac G8. The G8 earned the highest media acclaim for performance and value in over 20 years by a Pontiac brand (Motor Trend ranked the G8 in the top 10 “vehicles to buy” for 2008). Through market research and consumer clinics developed streamlined G8 product packaging that led GM go-to-market packaging strategy. Awarded the Chairman’s Honors Award and the Asia-Pacific President’s awards for outstanding performance and exceptional contribution to the company for the G8 product. One of only two people selected nationwide to receive this prestigious designation. Generated over $1 billion in sales on the 2009 Buick Lucerne and Buick LaCrosse. Oversee ongoing product development and strategy execution. Initiated product changes to save over $2 million annually in product costs, improving contribution margin and profits.

Powertrain Headquarters - Pontiac, Mi

GM Powertrain Global Planning DivisionTeam Leader (2003-2005)Supervised high-performing team of 14 business analysts responsible for competitive intelligence, international product planning, corporate strategy, and executive support for the primary supplier of engine / transmission systems to all GM models and external original equipment manufacturers (OEM). Research contributed to $24 billion in global sales. Delivered annual employee performance evaluations, compensation reviews, and headcount targets. Directed special projects that included an in-depth analysis of future transmission trends and potential strategic acquisitions. Led physical relocation of entire planning organization, modernized the information technology (IT) capital forecasting system, and authored Powertrain complexity-reduction plans to maximize profitability. Earned title promotion and compensation increase for outstanding leadership and execution.

Pontiac, Mi

Powertrain; Northstar, Hydra-Matic, and V-6 Engines DivisionMarketing Manager (2000-2003)Created and implemented innovative brand strategy and promotional plans for the Northstar technology system. Designed marketing programs to educate consumer on system features and advantages. Sponsored the Cadillac Northstar Le Mans Prototype (LMP) with $1 million budget that generated $20 million of advertising value and sales of 200 vehicles worth $8 million. Created a co-marketing partnership with Saturn Vue and Ion launches that resulted in over 1,000 vehicles sold ($20 million) over a two-year period. Annually achieved a variance of 1% or less to annual plan budget targets and profit margins of 10%.• Developed Hydra-Matic marketing and promotional plans by utilizing off-road racing sponsorships to accumulate media exposure (earned a return of $12 promotional value for every $1 of marketing cost). • Initiated and directed three mobile event tours promoting the Cadillac XLR, SRX, and Saturn Vue and Ion product launches. Tour designed to provide access to new vehicles not yet in production and drive buzz and early vehicle orders.• Founded the Powertrain naming council tasked with developing brand names for prototype V12 and V16 engines and cutting-edge transmission systems.

Greater Detroit Area

Led Powertrain engine and transmission design coordination for the Corvette, Camaro, and Cadillac rear-wheel drive (RWD) teams. Resolved strategic planning, finance, and logistics challenges to maintain profitable manufacturing operations and top standard in product quality control. Addressed potential warranty risk in Corvette active fuel management system that saved company $3 million in customer claims.

Strasbourg Area, France

Negotiated sales agreements with Rolls Royce, Jaguar and Aston Martin producing sales of $6 million. Improved customer relationship management processes and reduced past due invoice disputes by 85%. Collaborated with European and North American transmission engineering teams to capitalize on critical customer feedback to improve quality and pricing. Led discussions with Opel Engineering and Purchasing for current and future transmission activities.

Mba, International Business

Attended classes at the Strasbourg, France campus while working full time as the Powertrain European Sales Manager for GM working.

Bs, Industrial Mgmt

Activities and Societies: Dorm President, intramural sports, worked part timePresident and Judicial Board member of my dormitory. Worked.