Brian Lake Email & Phone Number

United States

Reston, Virginia, United States

I am responsible for a fully integrated marketing program in support of 40+ account executives, sales engineers and professional services consultants who sell to U.S. Federal government agencies.• Manage $1M marketing budget that prioritizes high-touch, opportunity accelerating engagements through measurable, repeatable campaigns.• Grew marketing contributed pipeline YOY 100% in 2022 ($42M) and 328% in 2023 ($180M).• Develop public sector content that focuses on top/middle/bottom funnel needs, account-specific (ABM), digital/web by working with internal and external SME stakeholders to articulate Riverbed value proposition in solving customer pain points and driving missions forward.• Manage aggressive in-person event program supporting over 40+ events annually.• Responsible for Federal/Public Sector brand identity to complement Riverbed's corporate brand identity in an effort to ensure alignment with government customer pain points, needs, and outcomes.• Mentor team of marketing professionals while managing marketing and PR agency support resources.• Responsible for multi-faceted Customer Champion program that prioritizes customer success stories and builds awareness of government customer stakeholders. • Developed "Riverbed Brew Series" which partners with veteran-owned breweries and coffee roasters for major Defense expos including limited-edition beers, coffee beans, and conference swag.

Reston, Virginia, United States

I lead a small, but mighty, federal marketing team supporting a dedicated group of sellers helping our government customers unify data, insights and actions at mission speed with Riverbed's unified observability and network acceleration solutions. In this role I execute a comprehensive integrated marketing and communications program that spans 30+ in-person events, public sector-specific content development, digital activations, sales enablement materials, messaging, design, brand awareness, etc., while working with agency and cross-functional in-house resources. I focus on creating opportunities for meaningful engagements in all stages of the sales funnel between Riverbed's public sector salesforce and our customers, prospects and leads.

Arlington, Virginia, United States

Helping government technology brands tell compelling stories in unique and engaging ways.

San Francisco Bay Area

San Francisco Bay Area

Mclean, Virginia, United States

San Francisco, California, United States

Washington, District Of Columbia, United States

Arlington, Va

Arlington, Va

Reston, Va