Brian Mclendon

Brian Mclendon Email and Phone Number

EVP, Marketing and Publisher, VeloPress @ The Stable Book Group
New York, NY, US
Brian Mclendon's Location
New York, New York, United States, United States
Brian Mclendon's Contact Details

Brian Mclendon work email

Brian Mclendon personal email

n/a
About Brian Mclendon

I am an innovative Publishing Executive with an extensive track record driving organizational vision and strategy; developing and implementing launch, marketing, advertising, publicity, sales, and revenue generating strategies for a wide array of fiction and nonfiction titles; and productively leading teams. Known for managing, evaluating, and maximizing publishing programs to deliver creative and effective revenue-generating results, I bring a broad-based analytical, marketing, and sales background to encompass all aspects of the publishing process, including positioning and messaging; launch and long-tail campaign development; campaign and brand marketing; digital and social media advertising; metadata and content creation; and partner and influencer marketing. I am a talented communicator with a history of developing and nurturing key partnerships with new, established, and highly visible authors and efficiently coordinating between multiple teams and departments. Core Competencies:Publishing | Marketing Strategy | Workflow and Project Management | Sales Management | Customer Relationship Management (CRM) | Creative Leadership | Brand and Business Development | Content Strategy | Audience Development and Engagement | Digital Marketing | Marketing Communications | Social Media Marketing | Budget Forecasting and Financial Modeling | Search Engine Optimization (SEO) and Content Optimization | Product Marketing and Management | Integrated Marketing | Risk Management | Operations Management | Inventory Management | Logistics Management | Continuous Improvement | Mentoring and Talent Development

Brian Mclendon's Current Company Details
The Stable Book Group

The Stable Book Group

View
EVP, Marketing and Publisher, VeloPress
New York, NY, US
Employees:
20
Brian Mclendon Work Experience Details
  • The Stable Book Group
    Evp, Marketing And Publisher, Velopress
    The Stable Book Group
    New York, Ny, Us
  • Ulysses Press
    Vp, Marketing And Publisher, Velopress
    Ulysses Press Mar 2023 - Present
    New York, Ny
    • Oversee the publishing program for a venerable sports and fitness imprint• Develop and execute marketing launches and backlist campaigns for both Ulysses Press and VeloPress• Manage, acquire, edit, and launch new titles seasonally • Utilize marketing, publicity, and other strategies to grow annual sales and reinvigorate sales of backlist titles• Coordinate and implement new systems and operations to streamline processes and improve revenue
  • Nyu School Of Professional Studies
    Adjunct Instructor
    Nyu School Of Professional Studies Sep 2020 - Present
    New York City Metropolitan Area
    • Teach Book Marketing and Branding - M.S. in Publishing: Digital & Print Media
  • Hachette Book Group
    Vp, Associate Publisher/Marketing Director, Grand Central Publishing Division
    Hachette Book Group Apr 2014 - Feb 2023
    New York, Ny
    • Partnered closely with divisional publisher and senior leadership team on over 300 titles annually• Developed and nurtured a top-tier publishing program for bestselling franchise authors, celebrity memoirs, and breakout commercial and literary fiction and nonfiction across categories and genres• Coordinated and communicated on all aspects of publication launches with sales, marketing, publicity, editorial, subsidiary rights, and production departments, as well as with authors and agents• Oversaw and managed the Marketing Operations department, as well as developed and carried authority over the divisional marketing budget• Analyzed and strategized the publishing landscape and retail environment to maximize opportunities and sales• Enhanced and updated corporate systems and best practices as publishing stakeholder on cross-divisional committees• Expanded and created backlist initiatives and marketing campaigns for perennial bestsellers • Highlights include publishing programs for #1 New York Times bestselling authors David Baldacci, Sandra Brown, Harlan Coben, James Patteson, Preston & Child, and Nicholas Sparks, as well as breakout bestsellers Make Your Bed by Admiral William H. McRaven, Pachinko by Min Jin Lee, Seven Days in June by Tia Williams, The Parable of the Sower by Octavia Butler, In Pieces by Sally Field, and many more• Recipient of the Les Pockell Mentoring Award
  • Hachette Book Group
    Associate Publisher, Twelve Books
    Hachette Book Group Mar 2011 - Apr 2014
    New York, New York, United States
    • Created, supervised, and delivered launch campaigns for nonfiction powerhouse imprint, as well as aided in acquisitions, operations, and sales coordination• Highlights include Arguably by Christopher Hitchens, 13 Hours by Mitchell Zuckoff and the Annex Security Team, A Warning by Anonymous, Living with a Wild God by Barbara Ehrenreich, and The Defining Decade by Meg Jay, PhD
  • Random House
    Vp, Deputy Director Of Publicity, Ballantine/Bantam/Dell & Agent Director, Rh Speakers Bureau
    Random House Feb 1995 - Mar 2011
    New York, New York, United States
    • Highlights include The Grand Design by Stephen Hawking and Lenard Mlodinow, Official Bookclub Selection by Kathy Griffin, and The Passage by Justin Cronin
  • Penguin Random House
    Director Of Publicity, Ballantine Books
    Penguin Random House Feb 1995 - Mar 2011
    New York, New York, United States
    • Conceived and implemented long-term publicity plans for bestselling and award-winning house authors including Steve Berry, Dan Chaon, Jamie Ford, Tess Gerritsen, Jonathan Kellerman, Dr. Dean Ornish, and more
  • Penguin Random House
    Assistant Director Of Publicity, Random House
    Penguin Random House Feb 1995 - Mar 2011
    New York, New York, United States
  • Penguin Random House
    Senior Publicist, Villard Books
    Penguin Random House Feb 1995 - Mar 1998
    New York, New York, United States
  • Simon & Schuster
    Associate Publicist, Pocket Books And Simon & Schuster Audio
    Simon & Schuster May 1993 - Feb 1995
    New York, New York, United States
  • B. Dalton Bookseller
    Book Seller
    B. Dalton Bookseller Sep 1992 - Apr 1993
    Short Hills, New Jersey, United States

Brian Mclendon Education Details

Frequently Asked Questions about Brian Mclendon

What company does Brian Mclendon work for?

Brian Mclendon works for The Stable Book Group

What is Brian Mclendon's role at the current company?

Brian Mclendon's current role is EVP, Marketing and Publisher, VeloPress.

What is Brian Mclendon's email address?

Brian Mclendon's email address is br****@****oup.com

What schools did Brian Mclendon attend?

Brian Mclendon attended Vassar College.

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