Setup in the summer of 2010, the main purpose of Aillum is to educate those wanting to go online, and those already online. To help them towards a better understanding of what’s really happening around their online activities.Not just to drive traffic for the sake of driving traffic. Not just to build a website for the sake of having a website. But to really understand what traffic works best, when it works, how it converts, what it converts, what it doesn't convert, how the website… Show more Setup in the summer of 2010, the main purpose of Aillum is to educate those wanting to go online, and those already online. To help them towards a better understanding of what’s really happening around their online activities.Not just to drive traffic for the sake of driving traffic. Not just to build a website for the sake of having a website. But to really understand what traffic works best, when it works, how it converts, what it converts, what it doesn't convert, how the website behaves, how it doesn't behave and how it all aligns with the business goals of the company. Essentially helping to create a roadmap of improvement and refinement to ensure being "online" isn't just a tick in a box. Making "online" accountable.As such, some of the core services offered include (though not limited to): ● Google Analytics setup, monitoring and reporting ● Google Search Console setup, monitoring and reporting ● A/B Testing, Multivariate & Conversion testing tools setup, monitoring and reporting ● Heat Mapping setup, monitoring and reporting ● Google AdWords setup & management. ● Google AdWords Audits (for those already using it) ● Technical site audits. ● Page Speed Audits and improvements. ● Mobile site developmentTrainingAs part of my role within Aillum, I also deliver training on various topics, including Google Analytics, Google AdWords and Google Webmaster Tools. These are delivered to groups and as 1-2-1, depending on the needs of the client.Also a bit techy …What’s the point in setting up a company if you don’t get to continue with some of the more personal loves in life? Having a development background, and being techy, means the company also offers a range of development services, from building from scratch & upgrades of existing sites, to ongoing maintenance where needed. Platform specific experience includes Wordpress, Zencart and Magento to name a few. Show less

Consultant to NS Design on ad hoc projects. Providing training, support and advice to clients on a range of topics including Google Analytics, Google Adwords, Search Marketing and more.

Reporting directly to the Managing Director, responsibilities as Online Marketing Manager included the management and continual improvement of: ● Paid Search Marketing (mainly Google AdWords) ● Organic Search ● Analytics Analysis (Google Analytics and Site Catalyst) ● Email Marketing (Automated customer emails and marketing emails) ● Affiliate Marketing (in-house affiliate platform and 3rd party platform) ● Social Media (Twitter / Facebook) ● Conversion… Show more Reporting directly to the Managing Director, responsibilities as Online Marketing Manager included the management and continual improvement of: ● Paid Search Marketing (mainly Google AdWords) ● Organic Search ● Analytics Analysis (Google Analytics and Site Catalyst) ● Email Marketing (Automated customer emails and marketing emails) ● Affiliate Marketing (in-house affiliate platform and 3rd party platform) ● Social Media (Twitter / Facebook) ● Conversion Optimisation Testing ● Domain Name Portfolio ManagementAdditional responsibilities of the role included: ● Inputing into, and managing, monthly / annual marketing budgets. ● Managing relationships with 3rd party service providers (Google, Microsoft, Omniture, publishers, agencies etc) ● Working closely with internal departments (IT, Design, Finance, Support and Sales) to implement and improve projects to increase sales. Show less

One of the leading Internet Management companies in Scotland at the time, my areas of responsibility ranged from hands on development of websites through to ongoing management of digital projects.Client projects worked on included: ● Whyte and Mackay (corporate site and specific brands including Isle of Jura Whisky, Dalmore Whisky) ● Jim Beam Brands (including the Aftershock brand) ● Littlewoods Bet Direct (developing and managing one of the first web based Football… Show more One of the leading Internet Management companies in Scotland at the time, my areas of responsibility ranged from hands on development of websites through to ongoing management of digital projects.Client projects worked on included: ● Whyte and Mackay (corporate site and specific brands including Isle of Jura Whisky, Dalmore Whisky) ● Jim Beam Brands (including the Aftershock brand) ● Littlewoods Bet Direct (developing and managing one of the first web based Football Predictor games) ● Renfrewshire Council ● Renfrewshire Leisure ● The Marketing Society Specific responsibilities of role at Tuna included: ● Site and Database design / development ● Organic Search optimisation ● Paid Search Marketing ● Email marketing ● Project Management ● Client communications ● Research and planning ● Budgeting ● Technical development and management including ASP, HTML, SQL Server, IIS, Server Management. Show less

Being the first internal Web Developer, projects and responsibilities of the post included: ● Daily management of the main university website. ● Development of the first Clearing Website. ● Re Development of University Department Websites ● Developing the Universities first CD based prospectus aimed at school / college leavers. ● Working alongside IT department to develop online learning portals. ● Various ad-hoc web projects. Given the nature of… Show more Being the first internal Web Developer, projects and responsibilities of the post included: ● Daily management of the main university website. ● Development of the first Clearing Website. ● Re Development of University Department Websites ● Developing the Universities first CD based prospectus aimed at school / college leavers. ● Working alongside IT department to develop online learning portals. ● Various ad-hoc web projects. Given the nature of educational establishments, a significant part of the role involved working with key members of staff from a range of departments including IT and Marketing, as well as specific departments.Additional experience gained during my short stay at Caledonian University included: ● Site and Project Management. ● Digital Marketing for public sector. ● Departmental Management. ● Internal Communications. Show less