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Brian Casey Email & Phone Number

Content Strategist at Block
Location: County Dublin, Ireland 5 work roles 3 schools
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Role
Content Strategist
Location
County Dublin, Ireland
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Who is Brian Casey? Overview

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Quick answer

Brian Casey is listed as Content Strategist at Block, a with 12741 employees, based in County Dublin, Ireland. AeroLeads shows a matched LinkedIn profile for Brian Casey.

Brian Casey previously worked as International Content Project Manager at Square and International Content Specialist at Square. Brian Casey holds Master Of Science - Msc, Digital Marketing, First Class Honours (Gpa: 3.87) from Ucd Michael Smurfit Graduate Business School.

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Email format at Block

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Block

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Profile bio

About Brian Casey

As an International Content Specialist at Square, I create and improve support resources and self-service experiences that help customers use the company's innovative tools and services to succeed in the digital economy. I leverage my domain expertise in content strategy, SEO and chatbot development to increase user engagement and satisfaction across multiple markets.I have contributed to significant reductions in customer support contact rates by leading and collaborating on multiple projects, such as email and social media campaigns, SEO improvements and the launch of Square's support assistant in Australia, Ireland and Spain. I am passionate about providing proactive and reactive solutions that enable customers to grow their businesses.I hold an MSc in Digital Marketing from UCD Michael Smurfit Graduate Business School and have previous experience in PPC campaign management and customer success.

Listed skills include Leadership, Presentation Skills, E Commerce, Visual Merchandising, and 26 others.

Current workplace

Brian Casey's current company

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Block
Block
Content Strategist
County Dublin, Ireland
Website
Employees
12741
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5 roles · 9 years

Brian Casey work experience

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Content Strategist

County Dublin, Ireland

International Content Project Manager

County Dublin, Ireland

International Content Specialist

County Dublin, Ireland

In this role, I proactively created and improved customer support resources and self-service experiences that live in Square's Support Centre.Achievements:– Enhancements to UK and Irish self-service resources led to a 14% drop in customer support contact rates between November 2021 and June 2023, despite a 41% increase in Support Centre traffic.– Highlighted the purpose and value of Support Centre by creating an email campaign sent to 8,200+ customers and a social media post that reached 11% of the account's following.– Launched Square's support assistant (chatbot) in Australia, Ireland and Spain, localising answer flows, content and training for each market.– Implemented SEO improvements for the UK, driving increases of +38% YoY for unique visits from organic search prospects, +43% YoY for Square sign-up conversions and +14% for net profit added.Main Responsibilities:– Enhance Square's self-service resources with data-driven insights, multimedia and automation.– Manage various projects, dependencies and timelines to meet shifting deadlines and launch schedules.– Partner with cross-functional teams to create and maintain Square's on-brand support content.– Use experiments, feedback channels and other inputs to improve existing content and processes.

2021 - 2023 ~2 yrs

Customer Success Advocate

County Dublin, Ireland

In this role, I supported UK and Irish customers in resolving issues and showcased effective ways to maximise the use of Square's products and services.Achievements:– Drafted a successful action plan for management to enhance underperforming business areas, all grounded in the insights gathered from the company's employee feedback survey.– Recipient of the Top Contributor/Team Champion Award for Q1 2021, closing with a blended customer satisfaction score of 90% and the highest call volume on team.Main Responsibilities:– Apply creative problem solving to inquiries received via email and phone.– Identify, document and take ownership of customer issues, seeing problems through to resolution.

2020 - 2021 ~1 yr

Ppc Campaign Manager

County Dublin, Ireland

In this role, I developed and managed high-value PPC search campaigns for a large portfolio of Google advertisers in EMEA.Achievements:– Identified as a top performer in a team of 60+ every quarter from Q1 2019 to end of tenure, with consistent management callouts for helpful and professional work ethic.– Led a team of 4 in a pilot project focused on providing reactive advertising solutions directly to clients, which later increased fivefold and became a major service offering.Main Responsibilities:– Create, optimise and report on search campaigns with $150,000+ monthly budgets.– Leverage adoption of additional advertising opportunities to drive revenue and sales.

2018 - 2020 ~2 yrs
3 education records

Brian Casey education

Master Of Science - Msc, Digital Marketing, First Class Honours (Gpa: 3.87)

Activities and Societies: Primary assignment - A six-month applied digital team project for which we developed an extensive marketing plan.

Bachelor Of Commerce - Bcomm (International), Commerce With French, First Class Honours

Activities and Societies: Finance Officer for UCC Fashion Society, 2013-2014.This programme provides a comprehensive and interdisciplinary.

Student Exchange

Activities and Societies: Cosmopol (social programme for international students).

FAQ

Frequently asked questions about Brian Casey

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What company does Brian Casey work for?

Brian Casey works for Block.

What is Brian Casey's role at Block?

Brian Casey is listed as Content Strategist at Block.

Where is Brian Casey based?

Brian Casey is based in County Dublin, Ireland while working with Block.

What companies has Brian Casey worked for?

Brian Casey has worked for Block, Square, and Cognizant.

How can I contact Brian Casey?

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What schools did Brian Casey attend?

Brian Casey holds Master Of Science - Msc, Digital Marketing, First Class Honours (Gpa: 3.87) from Ucd Michael Smurfit Graduate Business School.

What skills is Brian Casey known for?

Brian Casey is listed with skills including Leadership, Presentation Skills, E Commerce, Visual Merchandising, Social Media, Public Speaking, Business Writing, and Sales.

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