Brian Utley Email & Phone Number

Greater Salt Lake City Area

Managed projects for a small number of web clients. Projects included content development, conversion optimization for e-commerce, and SEO optimization.

San Francisco Bay Area

• Managed global migration of tens of thousands of URLs to new CMS. Managed URL structure, content migration, and internal navigation restructuring. Directed all on and off-page SEO strategies.• Evaluate and improve search performance of cross-industry and consumer product portfolio through strategic SEO, optimizing the digital ecosystem, and SEO programs that enhance web visibility• Established SEO, video optimization, blog optimization and link building training and process documentation for Web Marketing, Development, User Experience, PR, Social Media, Education, Consumer and Product/Industry teams to follow and implement. • Coordinated with Engineering, UX, Marketing and Product teams to ensure consistency in SEO strategy and implementation across web properties.• Provided SEO support to internal teams for ongoing web projects, including new product launches, page refreshes, and site redesigns.• Contributed to policies, processes trainings and procedures to support findability of Autodesk content. Contributed to global initiatives and alignment of global publishing processes to search best practices and trained relevant stakeholders in search and web writing best practices.• Hired, trained and on-boarded employees for success.

San Francisco Bay Area

• Aligned search strategies & tactics between web, industry marketing, field marketing & advertising as well as larger online business partners.• Performed regular site audits to ensure Autodesk web properties are optimized for the proper keyword focus and SEO best practices• Programmed and optimized core search metrics systems, including automated SEO tools, Google search tools, and other search analytics systems as needed.• Monitored search (SEO/SEM) & social traffic sources for content & linkbuilding, particularly for core products.• Created link building plan and strategy and implemented it for success. • Measure and evaluate effectiveness of strategies in relation to online marketing performance• Develop new search strategies and processes to socialize based on changing search landscape• Conducted keyword research on a regular basis to ensure strategies remain aligned.

Ocala, Florida Area

Responsibilities included paid search management, content generation, web development, search engine optimization, email marketing campaigns, blog management, and trade show planning and presentation.

Greater Salt Lake City Area

I was hired to create the internet marketing department and move all internet services in-house. I was in charge of internet marketing strategies, sales & strategy presentation, back and front-end developing, search engine optimization, social media, and paid search. I was also the lead account executive for each all accounts.

Greater Salt Lake City Area

Initially hired to manage paid search clients as a consultant but quickly moved to a full-time employee and soon directed the internet marketing department. In addition to being the lead strategist, I handled all SEO, paid search, media buying, social media, and content creation.

Greater Salt Lake City Area

I managed several different domains using organic optimization, paid search, copywriting, blogging strategies, social media, and CMS development and implementation including Drupal, Joomla, and Wordpress. I developed and managed our copywriting department including interviewing and hiring interns as well as a selection of freelance copywriters.

Utah Web Services provides website design and search engine optimization. We are among the top Utah SEO companies.

Bachelor Of Applied Science (Basc), Information Technology

Education record

Activities and Societies: Sigma Chi, Inter-Greek Council