Brian Waddle Email & Phone Number

Houston, TX, US

• Develop and implement a robust and comprehensive marketing and communications plan for the Office of the Senior Vice President of Academic Affairs and Provost, building consensus for priorities with the heads of.
• Collaborate with communications directors at the 17 colleges and schools within the University of Houston to manage news and facilitate internal communication plans.
• Manage and execute crisis communications plan, coordinating with multiple internal and external departments and influencers.
• Direct and manage the web presence of the Office of the Provost and the programs managed within, partnering with directors to establish and maintain long-term success for The Graduate College; Undergraduate Student.
• Serve as a lead partner on the 50-in-5 Presidential Initiative for UH Preeminence working collaboratively with the Division of Research, developing and executing a marketing and communications plan.
• Work with partners across campus to extend the visibility of the Provost as an integral figure in the life of the University of Houston, including UH Athletics, Governmental and Community Relations, and the College of.

Houston, Texas

• Strategic communications leader for 29-department Division of Student Affairs and Enrollment Services at Houston’s tier one public research university.
• Develop innovative, targeted, and strategic messaging opportunities to elevate the division brand and its programs and departments to the diverse population of 47,000+ students at the University of Houston.
• Collaborate and build capacity for philanthropic communication efforts to reach current students and alumni to broaden the understanding of the role of the division, its impact on students’ lives, and to enhance the.
• Create new opportunities to expand communications for institutional assessment and data that contribute to telling the story of student success at the University of Houston.
• Manage the development, production, and delivery of the division’s annual report, and communications and marketing collateral to promote and publish the 2018-2023 division strategic plan, “Spark The Power,” to reach.
• Provide media relations, event management, and communications leadership for the UH Vice Chancellor/Vice President of Student Affairs and Enrollment Services.

Houston, Texas

• Lead an award-winning creative team, developing authentic, compelling marketing and communication materials for Houston Community College, including the six colleges and 14 centers of excellence.
• Develop and execute brand management plan, including brand and graphic standards and usage guidelines.
• Manage and enhance the HCC brand, ensuring consistency and alignment district-wide.
• Monitor trends, suggest changes and/or modifications to achieve objectives.
• Create innovative strategies to take advantage of market opportunities.
• Drive brand growth in the community.

Houston

• Created and directed an integrated brand for the Office of the Provost at the University of Houston.
• Manages the UH Tier One academic brand in coordination with the Division of Marketing, Communications, and Media Relations.
• Developed and implemented a comprehensive communication and marketing strategy for the Office of the Senior Vice Chancellor
• Senior Vice President for Academic Affairs and Provost.
• Collaborate with the Chief of Staff to oversee the planning, development, and implementation of communications and marketing strategies for programs of the Office of the Senior Vice Chancellor/Senior Vice President for.
• Serve as marketing and communications director for the University of Houston School of Nursing.

Texas Medical Center

• Created and implemented first branding campaign for the college, resulting in 40 percent growth in enrollment and registration of three United States trademarks for brand logos.
• Developed brand promise followed by brand standards, graphic usage guides, and brand education materials.
• Launched external branding campaigns increasing the reputation of the college within the Texas Medical Center specifically, as well as throughout the region and nation, elevating the profile of the college.
• Serve as counsel to college president regarding strategic planning, crisis communication, news media relations, and development strategies, helping to secure a $5 million gift from the McGovern Foundation, the largest.
• Act as chief branding officer for the college, leading and directing nationally award-winning brand strategy, community relations, marketing, advertising, social media, and creative services for HCC Coleman College to.
• Deliver leadership and serve as a resource for the president’s cabinet and deans regarding successful marketing activities, techniques and methods; stays current with areas in integrated marketing, social media, and.

• Managed strategic communication goals through stewardship of the United Way brand, media relations planning and execution, and writing/editing content for executive talking points/remarks/speeches, web-based and.
• Provided strategic consultation and briefings to the president and board chair on upcoming/current issues that could impact the organization and/or provide opportunities to raise the institutional profile locally.
• Led a two-year process to re-invent brand character and image, implementing changes across organizational processes and communicated externally to donors, stakeholders, news media and general public.
• Secured $5 million in advertising equivalency placements in 28 diverse publications and created the process to measure their value, analyze impact and return on investment.
• Collaborated with development officials directing multiple, customized electronic media strategies to inform and thank donors and solicit potential givers at escalating donation levels.

Dallas, TX

Dallas, TX