Brian Wakabayashi

Brian Wakabayashi Email and Phone Number

Managing Director and Head of Strategy @ CōLab
San Francisco, CA, US
Brian Wakabayashi's Location
San Francisco, California, United States, United States
Brian Wakabayashi's Contact Details
About Brian Wakabayashi

👋🏻 I’m a brand and marketing strategy nerd. Lived the #agencylife dream for 20+ years including runs at McCann, BBDO, TBWA, and FCB winning all manner of Lions, Effies, and Pencils along the way for clients selling tacos, drugs, cars, video games, and ETFs. My superpower is translating lots of words into fewer words. Stories > Information. People > Process. Insight > Data. 😎

Brian Wakabayashi's Current Company Details
CōLab

Cōlab

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Managing Director and Head of Strategy
San Francisco, CA, US
Website:
colabgroup.com
Employees:
20
Brian Wakabayashi Work Experience Details
  • Cōlab
    Managing Director And Head Of Strategy
    Cōlab
    San Francisco, Ca, Us
    View
  • Cōlab
    Managing Director & Head Of Strategy
    Cōlab Jan 2023 - Present
    San Francisco, California, Us
    View
  • Cōlab
    Principal, Head Of Brand Strategy
    Cōlab Aug 2021 - Jan 2023
    San Francisco, California, Us
    Built a full brand strategy team to help portfolio companies drive their valuations through better brand marketing. We also partner with clients directly for strategy engagements and agencies to extend and expand their strategy capabilities.
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  • Self-Employed
    Marketing And Brand Strategy Consultant
    Self-Employed Feb 2021 - Aug 2021
    Independent consultant helping clients and agencies develop brand and creative strategy across a variety of industries. Clients included Garage Team Mazda, Studio Koto, DDB, Joan Creative, Turo, Brightpearl, Omada Health, PrismWork, Transmission, Wheel, Zambezi, Hipcamp, Twitch, and Cōlab.
  • 215 Mccann
    Svp Head Of Strategy
    215 Mccann Nov 2016 - Jan 2021
    San Francisco, California, Us
    Leading the strategy practice across the agency and all clients including Xbox, Hulu, Workday, Columbia, SF Giants, LinkedIn, and new business.
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  • 215 Mccann
    Vice President Planning Director
    215 Mccann Nov 2014 - Nov 2016
    San Francisco, California, Us
    Global Planning Director on Xbox.
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  • Bbdo San Francisco
    Vice President Strategy Director
    Bbdo San Francisco Jun 2011 - Nov 2014
    San Francisco, California, Us
    Vice President Strategy Director on all the MARS brands handled in the SF office including Uncle Ben's rice, Cesar and Nutro pet food brands. Also lead creative strategy work for Harrah's Casinos, Caesars Entertainment, SF Goodwill, and the SF SPCA.
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  • Mccann Erickson
    Account Planning Director
    Mccann Erickson Jul 2010 - Jun 2011
    New York, Ny, Us
    Planning Director on the iShares / BlackRock and the iPath ETN / Barclays account. Lead strategy work on several successful new business efforts including Pelé Sports and 2K Games.
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  • The Integer Group
    Senior Account Planner
    The Integer Group Aug 2008 - Jul 2010
    Denver, Colorado, Us
    Lead the account planning team for the Bimbo Bakeries USA (BBU) brands including Thomas' English Muffins and Arnold/Orowheat Bread. Also developed Shopper Marketing strategies for BBU, the Illinois Lottery, Fedex Office and AT&T Retail.
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  • Draftfcb
    Senior Strategic Planner
    Draftfcb Apr 2007 - Aug 2008
    New York, New York, Us
    Worked solely on the Taco Bell business as the lead planner on all Value Menu projects.
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  • Dgwb
    Account Planner
    Dgwb Jun 2002 - Apr 2007
    Started out in the mail room, worked my way into account management, then found my calling in account planning. Worked on KFC (local marketing and national Hispanic advertising), Argent Mortgage (B2B), Toshiba Copiers, CHOC and St. Joseph Hospital, OC Goodwill and Yamaha Electronics.

Brian Wakabayashi Skills

Creative Strategy Advertising Brand Architecture Integrated Marketing Digital Marketing Customer Insight Digital Strategy Strategy Brand Management Brand Development Interactive Marketing Interactive Advertising Social Media Outdoor Advertising Creative Direction Social Media Marketing Marketing Strategy Digital Media Media Planning Consumer Behaviour Marketing Relationship Marketing Market Research Account Planning Shopper Marketing Mobile Devices Positioning Consumer Insight Marketing Research Segmentation Sem Direct Mail Creative Briefs Agency Leadership Campaigns Data Analysis Creative Executions Business Strategy

Brian Wakabayashi Education Details

  • Uc Irvine
    Uc Irvine
    English

Frequently Asked Questions about Brian Wakabayashi

What company does Brian Wakabayashi work for?

Brian Wakabayashi works for Cōlab

What is Brian Wakabayashi's role at the current company?

Brian Wakabayashi's current role is Managing Director and Head of Strategy.

What is Brian Wakabayashi's email address?

Brian Wakabayashi's email address is br****@****hoo.com

What is Brian Wakabayashi's direct phone number?

Brian Wakabayashi's direct phone number is +141565*****

What schools did Brian Wakabayashi attend?

Brian Wakabayashi attended Uc Irvine.

What are some of Brian Wakabayashi's interests?

Brian Wakabayashi has interest in Mobile, Neil Patrick Harris, Advertising And Advertisements, Barack Obama, Brands And Advertising Strategy, Tv And Creative Franchise, Conan O'brien, Stephen Colbert, Seth Godin, Los Angeles Lakers.

What skills is Brian Wakabayashi known for?

Brian Wakabayashi has skills like Creative Strategy, Advertising, Brand Architecture, Integrated Marketing, Digital Marketing, Customer Insight, Digital Strategy, Strategy, Brand Management, Brand Development, Interactive Marketing, Interactive Advertising.

Who are Brian Wakabayashi's colleagues?

Brian Wakabayashi's colleagues are Mishaal A., Gretchen Klotz, Sadhika Johnson, Gabby Secretov, Aimee Lee, Leejay Abucayan.

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