Sadhika Johnson Email & Phone Number

San Francisco Bay Area

I help WestCap’s portfolio companies define their target audience, deeply understand their problem space, and develop their product strategy. Using a variety of methods in the domains of experience research, design thinking, and product management, I help founders and executives make more informed decisions, and ultimately build better products.

San Francisco Bay Area

I worked across multiple product surfaces and executed on ambitious, mixed methods research across a broad set of Airbnb audiences (hosts, guests, partner organizations). I led foundational primary research and strategic thinking to help define new problem spaces and verticals for Airbnb (Frontline Stays, Unique Stays). I facilitated design sprints, vision.

San Francisco Bay Area

As a founding member of the Brand and Consumer Insights team, I helped establish company-wide confidence in the power of brand research and measurement. Key work includes setting up and maintaining a robust brand tracking study, conducting global consumer segmentation of potential hosts, managing the Marketing team’s quantitative and qualitative research.

San Francisco Bay Area

As the first marketing analyst at Airbnb, I set up a framework and tools to evaluate campaign performance based on funnel analysis, survey-based campaign tracking, and media metrics. I also helped the team evaluate market opportunities based on brand lift and revenue potential, working to empower the brand marketing team with tools and insights for.

San Francisco Bay Area

Created a comprehensive market overview for strategic decision-making, using market seasonality, market size and segmentation, internal supply and demand. Helped revamp Sales Cycle by preparing quarterly Sales Forecast on the basis of Market Seasonality, Tourism Data, major events, and internal revenue and supply and demand in 100+ US and Canadian markets.

Bogota, D.C., Capital District, Colombia

During my sabbatical from Airbnb, I lived in Colombia and consulted for Quántica Education, a school for social impact entrepreneurship in Bogotá. I conducted research and facilitated a design sprint with the leadership team to develop Quántica’s 2020 strategy and roadmap. The research helped identify the need for a specialized training and mentorship.

Cannes Area, France

During a study abroad program at SKEMA Business School in Sophia Antipolis, I had the opportunity to intern at a film production company during the 65th annual Cannes Film Festival. I was responsible for developing written and visual media content (Press Releases, Posters, Flyers, etc.) for promotion of Michael King’s ‘The Rescuers.’ I also planned.

Researched criteria that would make a company likely to use the social recruiting application, identify companies that fit these criteria, and then find relevant contacts within these companies. Worked closely with other members of the team (sales, PR, analytics, product, etc.) to give feedback on the app, marketing and sales strategy, market positioning.

Generate potential candidates/sources and target lists by conducting primary research, identifying relevant conferences, biographies, deals, people moves and association lists through print materials, phone and online resources (LinkedIn, ZoomInfo, Jigsaw, etc). Ensure accuracy of information in database – including contact information, current status.