Brian Workman Email & Phone Number

Bernards, NJ, US

Basking Ridge, New Jersey, United States

www.farmsteadartscenter.org

Basking Ridge, NJ

Basking Ridge, NJ

Charlotte, North Carolina, United States

Dallas-Fort Worth Metroplex

Built a Global Center of Excellence (COE) and expertise in Customer Experience/Journey Analytics for Citi’s Global Consumer Bank to drive improved business results and remarkable client experiences. Created common, global solutions whenever possible, and the capabilities, guidelines and standards necessary to understand global customer journeys and needs..

Provided senior strategic development, planning, oversight and governance of Progressive Credit Union, one of the most profitable credit unions in the United States (from a ratio perspective).

Engaged by West Monroe Partners to facilitate the launch of their breakthrough Advanced Big Data Analytic Technology (HyperCube, a BearingPoint Company) into the U.S. Market. HyperCube is a powerful development in complex, big data intelligence, that delivers a more accurate and complete root cause analysis than traditional statistical approaches within.

Conceived and executed a comprehensive customer engagement strategy that operates along the full continuum of the cardmember lifecycle from acquisition to retention utilizing the full mix of customer contact channels. Drove and managed the design and implementation of an industry best-in-class Integrated Marketing Management (CRM) capability from vendor.

Specified, built and launched eCommerce/mobile technologies that allow customers and businesses to perform financial functions as part of a digital wallet with a prepaid debit card. Developed, launched and managed direct marketing, branding, product, website, and social networking for CellFunds branded products and services. Created, staffed and managed.

Developed and marketed a loyalty marketing platform that fully integrates the retail POS with internet and mobile channels providing highly targeted and relevant product offers to customers based on their purchase behavior sourced from SKU-level data. Applied patented superior authentication and payment technologies to meet the security and payment needs.

Developed and launched new marketing and loyalty programs, product enhancements, cross-sell programs and new channels that contributed in excess of $800 Million of new EBITA annually ($150 Million annual marketing budget). Applied advanced analytical techniques, in a highly technological and complex environment, to increase usage, to extend credit, to.

Managed Chevy Chase Bank’s credit card business, including account acquisitions, portfolio marketing, account management, credit policy, credit underwriting, data-based solutions and telemarketing (300+ people with a budget exceeding $100 Million). Advanced Chevy Chase Bank’s market position to become the 16th largest Visa/MasterCard issuer with 2.8.

Developed and managed leading edge B2B products and services with responsibility for strategy, marketing, product management, and sales of electronic commerce products to the financial services industry. Products included processing for consumer credit and debit cards, commercial cards, and merchants with full P&L operating responsibility for application.

Vice President - Product Management/Strategic Planning - Citibank USA National MarketingChief Financial Officer - Citibank FSB, FloridaVice President - Citibank Online (formerly Direct Access) - Citicorp Development DivisionVice President/CFO - Business, Planning & Analysis - Citicorp Credit Services

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