Brian Workman work email
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Brian Workman personal email
Focused on the innovative and practical use of information and technology that drives business growth and profitability, delivering a more optimal customer experience that is responsive to customer and partner needs. Operates on the leading edge of change, proactively developing new strategies, launching new programs or campaigns, pioneering new analytical techniques, building new tools, creating new products, launching new channels, and automating or enhancing existing processes, all leading to a more engaged customer or partner, significant growth and increased profits. My quantitative analytical roots and focus on the customer consistently place me in the critical senior roles that are required to achieve and exceed business goals.Effective at all levels, from the strategic big picture to the tactical execution, with relevant experience in large corporate environments (Citigroup, EDS, Barclaycard US, Chevy Chase Bank) and in small businesses. Developed and managed organizations with responsibilities in the following areas: Customer Experience Marketing - Direct Marketing, Integrated Marketing, Product, Channel, Co-brand, Partner, Program Management, Loyalty & Rewards, Acquisition and Retention. Specific experience in credit card businesses, retail banking and payment technology, managing credit card portfolios, cobranded credit card products and payment products. Business Planning & Analysis - Strategy, Planning, Analysis, Segmentation, Credit Policy, Advanced Analytics (Big Data), Forecasting & Control Business Development - Partner, Vendor, Client, External & Internal Technology & Operations - CRM Development, Product Development, Channel Development, Prioritization Process, Customer Service, Telemarketing, Application Processing, Credit Underwriting
Catalyst Group Llc
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PrincipalCatalyst Group LlcBernards, Nj, Us
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Member Board Of TrusteesFarmstead Arts Jun 2021 - PresentBasking Ridge, New Jersey, United Stateswww.farmsteadartscenter.org
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PrincipalCatalyst Group Llc Jul 2009 - PresentBasking Ridge, Nj
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Strategic AdvisorTotal Wealth Financial Oct 2015 - PresentBasking Ridge, Nj
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AdvisorStratifyd Mar 2020 - Jan 2022Charlotte, North Carolina, United States -
Senior AdvisorPayment Insight, Inc. May 2019 - Dec 2020Dallas-Fort Worth Metroplex
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Global Head Of Customer Experience AnalyticsCiti May 2015 - May 2019Built a Global Center of Excellence (COE) and expertise in Customer Experience/Journey Analytics for Citi’s Global Consumer Bank to drive improved business results and remarkable client experiences. Created common, global solutions whenever possible, and the capabilities, guidelines and standards necessary to understand global customer journeys and needs. Dimensioned the economic impact of customer experience activities utilizing advanced analytical tools and data sources to improve customer experience analytics. -
President | Board Of Directors | DirectorProgressive Credit Union Aug 2006 - Dec 2018Provided senior strategic development, planning, oversight and governance of Progressive Credit Union, one of the most profitable credit unions in the United States (from a ratio perspective).
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Senior AdvisorWest Monroe Partners Jul 2013 - May 2015Engaged by West Monroe Partners to facilitate the launch of their breakthrough Advanced Big Data Analytic Technology (HyperCube, a BearingPoint Company) into the U.S. Market. HyperCube is a powerful development in complex, big data intelligence, that delivers a more accurate and complete root cause analysis than traditional statistical approaches within large-scale data sets using a non-statistical algorithm. -
Senior Director | Existing Customer ManagementBarclaycard Us Feb 2011 - Jul 2013Conceived and executed a comprehensive customer engagement strategy that operates along the full continuum of the cardmember lifecycle from acquisition to retention utilizing the full mix of customer contact channels. Drove and managed the design and implementation of an industry best-in-class Integrated Marketing Management (CRM) capability from vendor selection, through conversion of existing programs to enhanced marketing, customer engagement and management capabilities. -
U.S. Marketing DirectorWorldwide Mobile Systems, Llc Apr 2010 - Sep 2010Specified, built and launched eCommerce/mobile technologies that allow customers and businesses to perform financial functions as part of a digital wallet with a prepaid debit card. Developed, launched and managed direct marketing, branding, product, website, and social networking for CellFunds branded products and services. Created, staffed and managed the Customer Service and the Telephone Center group. -
Evp | Financial ServicesPriva Technologies, Inc. Jan 2006 - Aug 2009Developed and marketed a loyalty marketing platform that fully integrates the retail POS with internet and mobile channels providing highly targeted and relevant product offers to customers based on their purchase behavior sourced from SKU-level data. Applied patented superior authentication and payment technologies to meet the security and payment needs of financial institutions. Managed a payment gateway business promoting secure online use of electronic checks as an alternative to ACH processing. -
Svp | Existing Customer Marketing/Portfolio ManagerCitigroup Feb 1999 - Dec 2005Developed and launched new marketing and loyalty programs, product enhancements, cross-sell programs and new channels that contributed in excess of $800 Million of new EBITA annually ($150 Million annual marketing budget). Applied advanced analytical techniques, in a highly technological and complex environment, to increase usage, to extend credit, to activate cardmembers, to reduce attrition, and to cross-sell accounts and services. Leveraged the 120 Million+ annual inbound service calls, turning the customer service channel into a sales/profit center. Generated $100 Million of new balances per month.
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Svp | Credit Card Marketing, CreditChevy Chase Bank Jun 1996 - Jan 1999Managed Chevy Chase Bank’s credit card business, including account acquisitions, portfolio marketing, account management, credit policy, credit underwriting, data-based solutions and telemarketing (300+ people with a budget exceeding $100 Million). Advanced Chevy Chase Bank’s market position to become the 16th largest Visa/MasterCard issuer with 2.8 million accounts and over $5 Billion in receivables. Crafted a product development strategy and launched several new innovative credit card products including a generic air miles card (Purchase Rewards) and a 1% cash back card (Cash Rewards), both amongst the first in the bankcard industry within their respective categories. -
Svp Ecommerce Marketing & Product ManagementHewlett-Packard - Formerly Electronic Data Systems (Eds) Mar 1994 - May 1996Developed and managed leading edge B2B products and services with responsibility for strategy, marketing, product management, and sales of electronic commerce products to the financial services industry. Products included processing for consumer credit and debit cards, commercial cards, and merchants with full P&L operating responsibility for application processing, electronic benefits transfer, and the POS terminal businesses. Developed and launched the premier commercial card processing solution in the industry. -
Vice President | Cfo | Product Manager | Strategic Planning | Online BankingCiti Sep 1986 - Aug 1993Vice President - Product Management/Strategic Planning - Citibank USA National MarketingChief Financial Officer - Citibank FSB, FloridaVice President - Citibank Online (formerly Direct Access) - Citicorp Development DivisionVice President/CFO - Business, Planning & Analysis - Citicorp Credit Services
Brian Workman Skills
Brian Workman Education Details
Frequently Asked Questions about Brian Workman
What company does Brian Workman work for?
Brian Workman works for Catalyst Group Llc
What is Brian Workman's role at the current company?
Brian Workman's current role is Principal.
What is Brian Workman's email address?
Brian Workman's email address is br****@****mac.com
What is Brian Workman's direct phone number?
Brian Workman's direct phone number is +190840*****
What schools did Brian Workman attend?
Brian Workman attended University At Albany, State University Of New York At Albany.
What skills is Brian Workman known for?
Brian Workman has skills like Leadership, Product Marketing, Customer Experience, E Commerce, Banking, Strategic Partnerships, Credit Cards, Mergers, Payments, Executive Management, Account Management, Sales.
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Brian Workman
Currently Pursuing An Mba In Leadership Management At Franklin Pierce University With An Expected Graduation Date Of May 2025.Dracut, Ma -
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