Brian Tran Email & Phone Number

Greater New York City Area

Founder and Partner of Brian Tran Coaching, a full service coaching firm that specializes in personal, executive, and group coaching.

Greater New York City Area

• Create and execute advertising campaigns to sell 24-26 operas annually• Manage relationship between the Met and its external creative agency• Construct and manage annual advertising media plan• Supervise integrated paid media buys across multiple channels: Broadcast television, radio, print, out of home, paid search (SEM/SEO) and paid display online media• Report directly to the Assistant General Manager of Marketing, providing daily sales metrics and reporting• Monitor individual sales targets for up to 235 performances annually• Identify specialized target segments for each opera and market to each audience to meet sales goals• Facilitate the ad creative process from ideation to execution, from creative brief to final approval• Optimize social media and emerging technologies to attract and cater to younger audience members• Spearheaded “Last Night at the Met” – a fashion Tumblr that highlights the best of audience fashion• Cultivate relationships with promotional sales partners such as Gilt City, Amazon Local, Goldstar • Coordinate the internal setup of promotions, including source codes, promotion codes, etc.• Act as marketing liaison for American Ballet Theater’s summer season at the Met Opera House

• Supported the Digital Paid Media, Paid Search, Offline Direct Response Media channels • Managed the budget, full-year forecasts, and reports for the Digital Acquisition team• Assisted in leading the social media marketing initiative for OPEN Digital Acquisition (Facebook, Twitter, LinkedIn campaigns)• Coordinated the re-launch of the New Business Gold Rewards card product• Streamlined processes for the submission of agency creative to the AMEX legal and compliance departments

• Supported the Information Segmentation team in OPEN Prospect Acquisition • Led OPEN Application Transformation project: aligned all channel owners on compliance mandated changes to their product applications• Monitored the adherence to regulatory requirements and improved the approval ratings for multiple Acquisition channels• Managed the day-to-day operations for the Sales Finalization channel: a dialogic telechannel that cross-sells to AMEX merchants

Produced short videos for Career Services Department for use on their website.

• Assisted the Director of Business Affairs – Theater Department (New York office)• Performed administrative duties for Department Coordinator, including contract comparisons and markups• Interacted with clients (designers, directors, writers), Broadway producers, and General Managers on a daily basis• Spearheaded a new contract database, categorized by client, that was used as precedent for future negotiations

Bachelor Of Science, Economics

Activities and Societies: Penn Singers (Business Manager), Wharton Ambassadors (Media/Communications Coordinator), Cafe Prima (Manager).

Bachelor Of Science In Economics, Marketing, Media And Entertainment Management

Activities and Societies: Penn Singers (Business Manager), Wharton Ambassadors (Media/Communications Coordinator), Cafe Prima (Manager).

Certificate In Coaching, Organizational Leadership

Film/Cinema/Video Studies

Studied Film Analysis and attended the 61st Cannes Film Festival